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Sergio Jimenez's Blog - Gamification Model Canvas. The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. What is Gamification? The most widespread and accepted definition of gamification says something like, “the application of game-thinking and game mechanics to engage people in a non-game context.” Some years ago, when I decided to use gamification in my new lifestyle, my main concern was how to break down game-thinking and game mechanics into understandable elements for professionals working in non-game environments. The idea was to get the most out of their experience to find game-based solutions.

Beyond Points and Badges Personally, I believe that the role of game designers within this trend is crucial; they are the ones who have spent years thinking about and designing game mechanics so people will play and not stop playing games. Difficult Questions Non-game Contexts Lean Project. Gamification can benefit the IT service desk in many ways. Summary Enterprise gamification continues to garner a lot of attention, and the increased understanding of how the practice and its supporting technologies can and are delivering real organizational benefits is encouraging.

In the context of IT service management, the IT service desk is often identified as a function that can benefit from the use of gamification, and new technological capabilities are being introduced by leading ITSM vendors that can help service desks realize new efficiencies in delivering against business objectives. The success of any gamification initiative, however, will rely on more than just technology.

The gamified IT service desk is a reality Gamification is not about turning work into a game, but is instead about offering a new means by which employees can be better engaged through performance quantification, rapid feedback loops, and a sense of progression. The IT service desk is a function that can benefit in a number of ways from embracing gamification. Nadya Direkova - "Game On: 16 Design Patterns for User Engagement " Welcome to The Serious Games Institute.

Serious Games Initiative. The Science of Storytelling & Memory and Their Impact on CRO. 99inShareinShare Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost $1.25) on eBay and turn a significant profit by adding personal stories to the item descriptions. The hypothesis was that emotionally charged stories would increase the perceived value of each object and therefore net a large profit on each item sold.

To conduct the experiment they purchased around $129 worth of thrift-store items – like a ceramic horse bust or a cow shaped coffee creamer container – and had over 200 writers contribute rich, creative stories to attach sentimental value to what were otherwise mundane items. In the case of the horse bust, the item was purchased for .99 cents. The author added a (quite amusing) story about her father – the dopey drunk, hazing of exchange students in France during the 70’s and his disturbing experience with a horse. image source Yes. Build It With The User in Mind: How to Design User Flow.

86inShareinShare A major factor affecting your conversions is user flow. It’s the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something). It’s also called user journey. In order to maximize your conversions, you have to get the user flow right – build one that matches user’s needs. The wrong way to go about designing your site You need to decide what your new website will be like. Two most common ways people approach it: Scenario A You keep everything as it is on your current / old site, but just make it look “better”.

Scenario B You start with the building blocks. Okay, the logo goes in the top left corner. And so on and so on. Both of these are the wrong way to get going. Start with the objectives Your primary aim is to fulfill the business objectives (either your own or the one set by your client). Just as in real life, quickies are very rare. In order to do this you need to know 2 things: Your business objectives. REVEALED! The Internet Marketing Sales Funnel: Part 1 | TipTopMarketer™ Having the perfect marketing sales funnel in place will build your list, generate sales, and create new affiliates for you all automatically. So how do we go about doing this? Here’s a diagram and analysis of the sales funnel I use whenever I create a lead-generation website.

There are many internet marketing funnels out there however this one works extremely well when executed correctly. Please take a look at the diagram to see how to set this up. Note: I will be going into greater detail into this internet marketing funnel in future posts because each part deserves a full explaination. If you’re interested in having a robust system like this setup for you, then please check out Setup My Products. 1. 2. 3.a) You provide an special offer for your subscriber. 3.b) If your subscriber didn’t buy, you offer a down-sell (a cheaper version of the previous offer). 4. 5. 6. 7. 8. 9. 10. 11.

This is the system in a nutshell. Creating Effective Incentives. Topic: Landing Page Optimization Tested—Creating Effective Incentives——The Science of the Art EDITOR'S NOTE: We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Creating Effective Incentives We are all familiar with the concept of using incentives, such as product discounts, free gifts, or free shipping to boost sales. However, rarely have we done the kind of research that allows us to think through the true principles and the mathematics of developing highly effective incentives——that is, ones that result in the maximum profit at the end of the day. In this clinic, we will combine foundational marketing and business principles with recent research findings to explore a simple but effective way to track down your “ideal incentive” using the two key concepts of Perceived Value Differential (PVD) and Return on Incentive (ROIc).

Case Study 1 Test Design We conducted a 22 day experiment for a computer products retailer. Incentive. Landing Page Optimization Tested. Topic: Landing Page Optimization Tested—Big Conversion Gains from a Little Scissors & Grease? EDITOR'S NOTE: We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Big Conversion Gains From a Little Scissors & Grease? When prospective customers arrive at a website, they come with a specific intention or motivation. They may have come simply to browse or out of curiosity or by mistake. Among the factors that influence the probability of conversion, an element we have called “friction” is key for us as marketers.

In this research brief, we explore the nature and principles of Friction using case studies with four different companies across different industries, and reveal specific ways that you can apply those principles to increase conversion for your web pages. We approached the study of Friction by asking and then answering the following three key questions: The Questions: What is sales process Friction? Case Study 1 1. 2. Funnel Analysis – Optimizing Conversion Rate. Monitoring conversion rate for your subscription products is as important as monitoring the subscription path itself. There are two key metrics to use when analyzing your subscription path: unique visitors and click-through rates. Funnel analysis will help you identify which steps of your subscription path need the most attention. The figure to the right shows an illustration of what we call “Funnel Analysis.” In this example, the major drop occurs in the first step (Landing page to Registration).

Other interesting tests for your subscription path are: Reduce number of steps: sometimes just by combining two steps in one, you can gain a lot in overall conversion.Reduce the number of fields required: request only the minimum information necessary. You might want to check out some of our briefs relevant to Landing Page Optimization and Testing Incentives. Categories: General Tags: Over jou wil ik vertellen. In Over jou wil ik vertellen werken we in een kleine groep aan levensverhalen. We verzamelen op inspirerende wijze materiaal en spelen daar net zo lang mee tot we een goede en boeiende structuur hebben gevonden. Ook werken we aan de presentatie: Hoe vertel je het verhaal en hoe pas je het goed in de gegeven situatie in? Desgewenst besteden we ook aandacht aan welkomst- en slotwoorden.

Creatief, treffend, authentiek schrijven en spreken. Voor een afscheids- of herdenkingsbijeenkomst, op een bijzondere verjaardag of omdat je je op een persoonlijke manier wilt verhouden tot het leven van iemand die belangrijk voor je is. Ook voor mensen die hier beroepshalve mee te maken hebben, bijvoorbeeld in de uitvaartbranche. We halen inspiratie uit literatuur en kunst en kijken welke plek het vertellen over een dierbaar persoon in verschillende culturen inneemt. De toekomst van gamification in Nederland - Sprout. Leaderboards - the greatest game mechanic of them all - by leaderbo... Lumose. Story Foundations for Strategic Communications: Exec Ed Course Learn to use story for strategic research, evaluation and engagement through my new Exec Ed. course with Capilano University. Story Foundations for Strategic Communications April 4 & 11, 2014 | 09:30 – 16:00 Lonsdale Quay Hotel, North VancouverRegister This course cuts through current storytelling hype to put the power of story back into the hands of busy executives.

Over two days, participants learn to work with story in two fundamental ways: “making” stories for communications and engagement, and “breaking down” stories for research and analysis. In this hands-on, practical, workshop, you will: • Structure and share a short, engaging, story in a variety of formats; • Collect and analyze stories to inform strategic planning and evaluation; • Identify opportunities to leverage story to advance strategic objectives; • Develop and apply agile and affordable story strategies to advance projects and engage stakeholders.

Ack! Welcome! Lumose. Denise Withers, MSc. In 1984, Denise graduated with a degree in television production and a thirst for whitewater. This unusual combination launched her on a career journey that has featured adventures as a documentary filmmaker, writer, facilitator, researcher, designer, speaker, educator and strategic consultant. In the past three decades, she’s worked professionally with story across genres and disciplines. Denise has managed budgets over $1M, wrangled teams of 80, led projects on 4 continents, won 8 international broadcasting awards, and written/directed over 150 programs (many in dual languages). Her work has been published in national newspapers, aired on major TV networks and lauded in boardrooms. Her client list includes all levels of government, academia, social, public and private enterprise. During this time, Denise has been primarily self-employed, with a couple of stints as an employee – for Nortel Networks (1985-89) and the Sauder School of Business at UBC (2009-2012).

STORY PROOF: The Science Behind the Startling Power of Story - Kendall Haven. The first-ever scientific proof that “story structure” is an information delivery system powerhouse, evolutionarily hardwired into human brains. Using evidence gathered from 16 fields of science research (neural biology, developmental psychology, neural linguistics, clinical psychology, cognitive sciences, information theory, neural net modeling, education theory, knowledge management theory, anthropology, organization theory, narratology, medical science, narrative therapy, and, of course, storytelling and writing) STORY PROOF presents the overwhelming evidence that human minds naturally—automatically—perceive in specific story terms, understand and create meaning through specific story elements, and remember and recall in and through story structures.

Libraries Unlimited, 2007. Adult. 164 Pages. $25.00 The author has collected anecdotal experiences from over 100 performing storytellers and from 1,800 story practitioners (mostly teachers) who have made extensive use of stories. Secret Millionaires Club with Warren Buffett | Home. Games and Economic Behavior | Vol 81, In Progress , (September, 2013) Game Theory Society. Links of interest On this page we hace collected links of interest. Some of these are provided by the Game Theory Society, some by other websites. If you find anything missing that might be of interest for members of the Game Theory Society, please contact the society with your suggestion. Other organizations Conferences via DMANET (Discrete Mathematics and Algorithms Network) Coalition Theory Network International Society of Dynamic Games Russian Chapter of International Society of Dynamic Games Book listings Book Listing A listing of books related to game theory Teaching and classroom materials Game Theory .net A collection of lecture notes, articles from the popular press, and examples of game theory in popular culture.

Didactic Web-Based Experiments in Game Theory Online experiments provided by Ariel Rubinstein Publications Dynamic Games and Applications Journal published by Birkhäuser International Game Theory Review Journal published by World Scientific Publishing POOL listing service Gambit. Game Theory Society. Games and Economic Behavior. Games and Economic Behavior (GEB) is a journal of game theory published by Elsevier. Founded in 1989, the journal's stated objective is to communicate game-theoretic ideas across theory and applications.[1] It is considered to be the leading journal of game theory and one of the top journals in economics, and it is one of the two official journals of the Game Theory Society.[2] Apart from game theory and economics, the research areas of the journal also include applications of game theory in political science, biology, computer science, mathematics and psychology.

The current editors of GEB are E. Kalai (Editor in Chief), M.O. Jackson, E.