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From Angry Birds to Draw Something: how gamification can work for you | Voluntary Sector Network | Guardian ProfessionalForget shiny apps like Draw something. Gamification can be used to encourage supporters and change behaviour. Photograph: David Levene
Whenever I start my Toyota Prius, I note one number above all else. It's not the time, not the odometer, not even the gas left in the tank. My eyes go straight to the car's average miles per gallon since last fill-up. If I don't exit our vehicle with that number higher than what my wife left it, I have failed. Driving has become a game—and by playing it, I save money and conserve energy.
Photo by muha… By Deborah Fike “It is a happy talent to know how to play.” – Ralph Waldo Emerson I’ve been reading way too many child-rearing books recently. It’s comes with the territory of being a new mom and wanting to give your child every advantage in life.
The PSFK consulting team has noticed that through game mechanics, play can help people change habits and encourage positive behavior. Playful activities are already being employed to help people get fitter or adhere to medication programs. One company operating in this space is Explorence - a start-up that develops mobile games which can turn any outdoor recreational activity into a real life video game. Its first game Dash!
My sense is that brand managers are approaching games in the wrong way. A few years ago they were all into creating virtual worlds but that didn’t really work out. More recently they went through a phase of creating social games, but again no luck. Now they’re keen to commission digital agencies or game developers to create gamified sites or software for brands, which will inevitably become coupon schemes, badges and leader boards.
While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social Web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit. Here are four reasons why.
"Gamification" seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. Let's explore why. This week Google announced the launch of their Google News Badges .
In the last 24 hours, you have probably done at least one of the following: checked in on foursquare (maybe even gotten a badge), tended to your farm on "FarmVille," used a Starbucks rewards card, or accrued some type of reward points (e.g. airlines). Many people may not realize it, but they are actually engaging in some type of gameplay, or what is being called gamification . Companies are discovering that applying gaming mechanics (e.g. rewards, virtual expression, challenges) to marketing campaigns can drive participation and brand loyalty. The fundamental concept of gamification works because it satisfies human needs for reward, status, achievement, competition, self-expression, and even altruism by using techniques like points, levels, badges, and virtual goods.
The Buzzword Breakdown Series is supported by The Network , Cisco's technology news site. The Network features technology news, trends and information on video, collaboration, core networks, mobility, security, data center, Cisco culture and social media. Can life, and all the menial or routine tasks that come with it, be transformed through game mechanics into an engaging, social and fun recreational activity? Such is the idea behind the emerging trend of "gamification."
Capture the flag. Hide and seek. Marco Polo.
When it comes to local commerce, the ultimate prize everyone is going after right now is how to close the redemption loop. The redemption loop starts when a consumer sees an ad or an offer for a local merchant, and is completed when the consumer makes a purchase and that purchase can be tracked back to the offer. If you know who is actually redeeming offers and how much they are spending, you can be much smarter about tweaking and targeting those offers. Groupon, LivingSocial, and other daily deal sites have created enormous value by pushing the redemption loop the furthest. When someone buys a daily deal, for instance, that translates into cash for the merchant.
Adam Kleinberg is co-founder and CEO at Traction , an interactive agency that aligns psychology with technology to create ideas that work. Look for Traction's LinkedIn page and free toolkit . Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog . The scale of the audience accessible through gaming is simply staggering.
When I read today that 53% of mobile gamers are female, I knew I had to write this article. It just goes to show that once again chicks rule ! At the end of 2009 and beginning of 2010 we saw a shift in gaming (along with social media, shopping habits, and everything else pretty much) to being more mobile than ever before. Consumers suddenly had a new need, and that brilliantly timed with the release of Angry Birds, opened up the floodgates for mobile game developers everywhere.
SCVNGR is a company that takes fun very seriously. Upon entering their office complex in Cambridge, MA, you'll notice quickly that this is no ordinary workplace. The 22-year-old founder, Seth Priebatsch, roams the offices barefoot, his signature orange Oakley sunglasses always perched atop his head.
Craig Ferrara is a senior gaming & UI expert at Gigya , where he designs the integrations of Gigya's technology into clients' websites. Gigya makes sites social by integrating a suite of plugins like Social Login , Comments, Activity Feeds, Social Analytics and now Game Mechanics into websites. Conversations about game mechanics — the rules that govern how enjoyable a game is — are changing. Formerly a topic mostly discussed by game designers and gamer geeks like myself, gamification is now part of the business discussion as marketers look to apply it to websites.