Study: Branded games moving shoppers - Blogs & Content - BizReport. There is new data out from Dailybreak Media that may change some brands' opinion of gaming - namely that brand sponsored games are pushing customer interactions.
According to the study gamified content is popular across demographics. "It's no surprise that games and contests rise to the top of the list in terms of preferred ways that consumers - across all age groups - choose to engage with brands," said John Federman, chairman and CEO of Dailybreak Media. "The Dailybreak Media Brand Engagement Survey confirms this and underscores the power of educating a consumer to a brand's message while that consumer is entertained and rewarded with fun content powered by game mechanics.
" Some interesting takeaways from the third installment of the Dailybreak Brand Engagement Survey: The study also shows contests are the most popular kind of gamified content with nearly half (43%) saying they'd shared personal information to enter a contest. Image via Shutterstock. 10 Ways You’re Gamifying Every Day. Paige McCaleb, Product Marketing, NICE Enterprise This post originally appeared on the NICE Customer Interactions Blog.
The word ‘gamification’ might sound intimidating…but the concept has been around for generations. Le tourisme, un secteur voué à la... La pub ludique remplace les achats in-app. «Les téléphones sont devenus intelligents, mais pas les pubs», lance Sergio Almaguer, cofondateur de Powzy.
Cette jeune société basée à l’EPFL offre une plateforme de marketing sur mobile qui entend mettre au rancart bandeaux et pop-up publicitaires surgissant dans les applications mobiles. Dans les logiciels ludiques, Powzy propose d’intégrer des mini-jeux sponsorisés en lieu et place des achats intégrés (in-app) qui permettent au joueur de progresser plus vite. Ces pubs interactives donnent droit à des récompenses dont l’utilisateur se servira pour acquérir des fonctionnalités. Si le système est intéressant pour le joueur, il l’est aussi pour l’annonceur et le développeur. L’un est certain d’avoir retenu l’attention du consommateur, l’autre en tire des revenus. Why am I interested in Gamification? - Gamified UK Blog. The Gamification of Education and Cognitive, Social, and Emotional Learning Benefits.
Guest post by Jane Wolff.
The current trend towards the increased use of games and game mechanics in instructional situations could probably have been foreseen quite some time ago. 4 Reasons to add Gamification to your channel strategy - DQWeek. The 21st century has introduced channel heads to a powerful yet cluttered communications platform - the internet.
And, today we need to think in terms of communications tools that capture the mind space of channel partners, amidst the chaos that this medium brings. Gamification, a tool formerly used as a tool to make learning fun and engaging for children has found new application in business to increase consumer (in this case being the channel partner community) mindshare. In business, it has seen success in the past in changing and motivating customer behavior. Gaming piques the competitive spirit in each of us and is changing the way companies do business. And channel heads are realizing the importance of gaming in improving participation & engagement of channel community to change behaviours, develop skills or solve problems. Engage customers on your websiteYou can use Gamification as a tool to engage your channel partner audience on your Facebook page or website. This is not a game: Why gamification is becoming a multi-billion dollar way to motivate people.
By Rajat Paharia On November 19, 2013 Is gamification the same as games?
No, but I understand why people think so. When you interact with a gamified experience, you see things like badges, points, levels, missions and leaderboards. Would You Squat 30 Times For a Free Metro Pass? Moscovians Are Challenged to Exercise for Free Transportation.
From Angry Birds to Draw Something: how gamification can work for you. I've used the same wallet for many years.
This weekend it finally gave up, so I sifted through it, editing what to pass over to its replacement. Several loyalty cards, an out-of-date cinema ticket, a long forgotten gift from Love Film. Gamification: Green tech makes energy use a game—and we all win. Whenever I start my Toyota Prius, I note one number above all else.
It's not the time, not the odometer, not even the gas left in the tank. My eyes go straight to the car's average miles per gallon since last fill-up. If I don't exit our vehicle with that number higher than what my wife left it, I have failed. Driving has become a game—and by playing it, I save money and conserve energy. The Importance of Play. App Turns Any Outdoor Activity Into A Competitive Race [Gaming For Good] The PSFK consulting team has noticed that through game mechanics, play can help people change habits and encourage positive behavior.
Playful activities are already being employed to help people get fitter or adhere to medication programs. One company operating in this space is Explorence- a start-up that develops mobile games which can turn any outdoor recreational activity into a real life video game. Its first game Dash! Why Not Brandification Instead? [Gamification. My sense is that brand managers are approaching games in the wrong way. A few years ago they were all into creating virtual worlds but that didn’t really work out. More recently they went through a phase of creating social games, but again no luck. Now they’re keen to commission digital agencies or game developers to create gamified sites or software for brands, which will inevitably become coupon schemes, badges and leader boards.
4 Reasons Why Contests Should Be Part Of Your Marketing Strategy. With social media, contests are now a great way to expand your consumer base by the tenfold. Here are four reasons why. July 14, 2011. The Gamification of News. "Gamification" seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. Let's explore why. This week Google announced the launch of their Google News Badges. Gamification tips to bolster customer loyalty.
In the last 24 hours, you have probably done at least one of the following: checked in on foursquare (maybe even gotten a badge), tended to your farm on "FarmVille," used a Starbucks rewards card, or accrued some type of reward points (e.g. airlines). Many people may not realize it, but they are actually engaging in some type of gameplay, or what is being called gamification.
Companies are discovering that applying gaming mechanics (e.g. rewards, virtual expression, challenges) to marketing campaigns can drive participation and brand loyalty. The fundamental concept of gamification works because it satisfies human needs for reward, status, achievement, competition, self-expression, and even altruism by using techniques like points, levels, badges, and virtual goods. The primary goal behind marketing is to maximize the lifetime value of the customer base by increasing the average selling price and frequency of purchase. Matt Siden is marketing manager at Bunchball. Gamification Is More Than Just Fun and Games. Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life. Why Location-Based Gaming Is The Next Killer App [OPINION] Closing The Redemption Loop In Local Commerce. HOW TO: Gamify Your Marketing. Whoa! Mobile Gaming By The Numbers. How SCVNGR And Founder Seth Priebatsch Hope To Win The Location Game.
The Gaming Strategy Facebook Might Unleash This Summer. 5 Best Practices for Applying Game Mechanics to Your Website. The Gaming Strategy Facebook Might Unleash This Summer.