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Transmedia Storytelling Research

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4 Inspiring Examples of Digital Storytelling. Layla Revis is vice president of digital influence at Ogilvy PR Worldwide.

4 Inspiring Examples of Digital Storytelling

Her specialties include international affairs, tourism and multicultural marketing. In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart from traditional, linear films intended for a passive audience, the launch represented an innovative new era in entertainment. The New Frontier Story Lab helped many an interactive narrative come to life. Each of these productions features multiple points of entry across platforms and employs technologies such as facial recognition, augmented reality, geo-location, motion sensors, data visualization and the entire toolset of social and mobile platforms. President of the National Film Board of Canada, Tom Perlmutter's multi-platform interactive productions have also been revolutionizing transmedia. 1. 2. 3. 4.

Video: What is Transmedia? by Anita Ondine. The world has embarked on a new form of storytelling.

Video: What is Transmedia? by Anita Ondine

It is called transmedia. In essence, transmedia is about evolving the way we tell stories to more accurately reflect the consumption habits of our audiences, by delivering independent yet connected stories across multiple media platforms. In doing so, transmedia unlocks fresh creative possibilities, enables access to new revenue streams and promotes deeper levels of audience engagement and brand loyalty.

Transmedia encompasses both fictional and fact-based story forms that can be experienced in traditional settings like in cinemas and on television as well as on the internet via mobile devices, social media, as well as at live events and through ‘real world’ game play. The distinguishing feature of transmedia is that all plot lines and media presentations are designed to flow within a single, integrated storyworld, often with an emphasis on audience participation.

Of particular note is Tim Kring’s “Heroes” franchise. Share This. 25 Things You Should Know About Transmedia Storytelling. Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.”

25 Things You Should Know About Transmedia Storytelling

It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles). So, here I am, putting my transmedia ducks in a row. Please to enjoy. 1. The current and straightest-forwardest (not a word) definition of transmedia is when you take a single story or storyworld and break it apart like hard toffee so that each of its pieces can live across multiple formats.

Confessions of an Aca-Fan — — The Official Weblog of Henry Jenkins. The 15 Things I've Learned about Transmedia Storytelling. By Ingrid Kopp | Indiewire October 14, 2013 at 2:30PM Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.

The 15 Things I've Learned about Transmedia Storytelling

While her initial presentation (available via SlideShare at the bottom of this post) had ten lessons learned, she's expanded on the original list with five additional dollops of wisdom. Take a look! Would you add anything? FLOW MEDIA I visual storytelling. Examensarbete_Cecilia_Roos_2. Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company - MIT Comparative Media Studies/Writing. Geoffrey Long Transmedia narratives use a combination of Barthesian hermeneutic codes, negative capability and migratory cues to guide audiences across multiple media platforms.

Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company - MIT Comparative Media Studies/Writing

This thesis examines complex narratives from comics, novels, films and video games, but draws upon the transmedia franchises built around Jim Henson’s Labyrinth and The Dark Crystal to provide two primary case studies in how these techniques can be deployed with varying results. By paying close attention to staying in canon, building an open world, maintaining a consistent tone across extensions, carefully deciding when to begin building a transmedia franchise, addressing open questions while posing new ones, and looking for ways to help audiences keep track of how each extension relates to each other, transmedia storytellers can weave complex narratives that will prove rewarding to audiences, academics and producers alike.

Geoffrey Long. Transmedia Design Thesis - Interaction & Experience Design. "After centuries of linear storytelling, we are witnessing the emergence of a new form of narrative – one that’s native to the Internet in the same way the novel is native to print.

Transmedia Design Thesis - Interaction & Experience Design

" - Turo Drakvik at Activeark The future of storytelling is an interactive relationship between story, audience, games, and technology. This relationship is known as transmedia storytelling. Transmedia storytelling is a new form of art, where unique pieces of narrative content are designed to simultaneously unfold in non-linear arcs across multiple platforms using digital technologies. It mixes traditional media arts with performance-based arts, and game systems that provide structure and rules for play. Think of your typical favorite television show. 22 minutes, when you account for advertisements. Due to the fact that the social storytelling experiment that I've designed is currently on-going throughout Pittsburgh, I can't (yet) divulge details or findings. Why is this a Design Opportunity? Research.