Transmedia Documentaries are Sexy, But Who's Watching? By Anthony Kaufman | Indiewire June 24, 2013 at 10:05AM This past April, several new media pioneers issued "The Web Documentary Manifesto," which, inspired from Soviet filmmaker Dziga Vertov's early writings, called for "a revolution" in storytelling: An image from Kartemquin Films' "'63 Boycott.
" This past April, several new media pioneers issued "The Web Documentary Manifesto," which, inspired from Soviet filmmaker Dziga Vertov's early writings, called for "a revolution" in storytelling: "One - It is time to bring storytelling and storytellers to the web! Two - It is time to turn the web into an interactive audiovisual medium made by everyone. Three - It is time, fellow comrades, for a revolution! " But what kind of revolution is it? No one within the documentary filmmaking community believes traditional "long-form" documentaries are going away any time soon. Who are the audiences engaging with these new works? Crossmedia, Transmedia oder Hypermedia? Hauptsache die Mauern zwischen Film, Kunst und Internet durchbrechen. Jenseits von IRL (In Real Life) bzw. jenseits des Realen bezeichnet das soziale Leben von Computernerds der ersten Stunde im „wahren Leben“.
Die Anhänger von Pirate Bay bevorzugen heute den Begriff „AFK“ (Away From Keyboard) und machen damit deutlich, dass unsere On- und Offlineleben untrennbar miteinander verbunden sind, dass unsere Verbindungen und unser Dasein zu 100 % digital sind. Die französische Journalistin Annick Rivoire, Gründerin von Poptronics.fr, beobachtet und analysiert die digitale Kultur seit den Anfängen des Internets. Scrollytelling, Crossmedia, Transmedia, interaktive Erfahrungen in HTML5, neue Erzählformen… Das digitale Leben sprüht vor neuen Begriffen und Konzepten.
Konferenzen, Foren, Preise und Medienrummel begleiten das Social TV: Die Mittel der Produzenten üben konsequenterweise eine starke Anziehungskraft auf Kreative aus, die mit ins Boot steigen - unterstützt von sogenannten Fonds interaktiver Erfahrungen, die sich parallel entwickeln. Independent Magazine. Google-Ergebnis für. Google-Ergebnis für. Google-Ergebnis für. Google-Ergebnis für. Is Transmedia Storytelling the New Digital Marketing? I think it’s safe to say that marketing has changed.
A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. How (and why) is Marketing Changing? The first thing to understand about marketing today is that it’s all about shared experience. (image courtesy of Google’s study “Multi-Channel Delivery”) The need for a consistent experience seems like a no-brainer. How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience. Quick Note: Consistent does not Equal the Same Developing and delivering a consistent content experience doesn’t mean you publish the same content to each channel.
Unified experiences don’t have to be uniform. What does that mean in the practical sense? Why is this important? The Marketer as Storyteller The idea of the marketer “telling the company story” is not new. I think that might be Transmedia Storytelling. What’s the Business Impact? Narrative and Transmedia Daily. Ein Veranstaltungskonzept der Müller Ditzen AG › medien[plan]tage. Zemanta Content Ads – Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach.
Marketers and designers are finally moving into a new era – the era of transmedia.
The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean? How many times have you heard an argument about what the next killer app should be for the iPad? Well, this phase seems to be coming to an end, and yes, we are moving into a period of delivering something more meaningful for the users. The value of a modern storytelling technique is bundled into a new buzzword, transmedia. What is Transmedia? Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way. Content is spread across several media simultaneously. 3 Main Phases of Development But what does this mean in practice? 1. What is the story I want to tell? While designing for transmedia have in mind that the story evolves and spreads when people feel connected. 2. How will I deliver the story? 3. 1. 2. 3. 4.
Tribeca Hacks Racontr keynote.