Do Your Slides Pass the Glance Test? - Nancy Duarte
by Nancy Duarte | 11:00 AM October 22, 2012 An audience can’t listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway). So make sure your slides pass what I call the glance test: People should be able to comprehend each one in about three seconds. Think of your slides as billboards. When people drive, they only briefly take their eyes off their main focus — the road — to process billboard information. Keep It Simple Research shows that people learn more effectively from multimedia messages when they’re stripped of extraneous words, graphics, animation, and sounds. So when adding elements to your slides, have a good reason: Does the audience need to see your logo on each slide to remember who you work for? It’s also important to stick to a consistent visual style in your slide deck. Consider the “before” slide below. Flow. Contrast. White space. Hierarchy. Unity.
• Presentation Skills