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Business Story-Telling - Communication Skills Training From MindTools

Business Story-Telling - Communication Skills Training From MindTools
Using Stories to Inspire Learn how to tell stories that will help you sell products, build trust, or inspire your team. © iStockphoto How many times have you been enthralled by a good story? Maybe you stayed up late to read a novel that you couldn't put down, or watched a movie that you couldn't switch off? Stories can change the way we think, act, and feel. Stories can be powerful business tools, and successful leaders use them to engage their teams. In this article, we'll look at business storytelling – we'll explore when you should use stories, and we'll think about what kind of story you should tell to get the results you want. What is Business Storytelling? People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media. When you tell a story well, it can create an intense, personal connection between your audience and your message. When to use Stories You can use stories to achieve a number of different goals. 1. 2. 3. Related:  Presentations

Freedom of Information Act 1982 An Act to give to members of the public rights of access to official documents of the Government of the Commonwealth and of its agencies Part I—Preliminary 1 Short title [see Note 1] This Act may be cited as the Freedom of Information Act 1982. 2 Commencement [see Note 1] The several Parts of this Act shall come into operation on such respective dates as are fixed by Proclamation. 3 Objects—general (1) The objects of this Act are to give the Australian community access to information held by the Government of the Commonwealth or the Government of Norfolk Island, by: (a) requiring agencies to publish the information; and (b) providing for a right of access to documents. (2) The Parliament intends, by these objects, to promote Australia’s representative democracy by contributing towards the following: (a) increasing public participation in Government processes, with a view to promoting better‑informed decision‑making; 3A Objects—information or documents otherwise accessible Scope 4 Interpretation

5 Keys to End Your Speech with a Great Call-to-Action The signature of a persuasive speech is a clear call-to-action. Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely. A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically. In this article, we reveal the qualities of a strong speech call-to-action which will lead your audience to act. What is a Speech Call-To-Action? A speech call-to-action is an explicit appeal to your audience to take a specific action following your speech. “If you have been persuasive and your audience is emotionally invested, the best time for action is now.” For example, you might call on your audience to… Guidelines for a Strong Speech Call-to-Action Your call-to-action and your approach to delivering it may vary according to your audience and your speaking style. 1. Don’t hint. 2. 3. Do they need to sign up? 4.

The Storytelling Animal: The Science of How We Came to Live and Breathe Stories by Maria Popova Where a third of our entire life goes, or what professional wrestling has to do with War and Peace. “The universe is made of stories, not atoms,” poet Muriel Rukeyser memorably asserted, and Harvard sociobiologist E. Gottschall articulates a familiar mesmerism: Human minds yield helplessly to the suction of story. Joining these favorite book trailers is a wonderful short black-and-white teaser animation: One particularly important aspect of storytelling Gottschall touches on is the osmotic balance between the writer’s intention and the reader’s interpretation, something Mortimer Adler argued for decades ago in his eloquent case for marginalia. The writer is not … an all-powerful architect of our reading experience. In discussing the extent to which we live in stories, Gottschall puts in concrete terms something most of us suspect — fear, perhaps — on an abstract, intuitive level: the astounding amount of time we spend daydreaming. Share on Tumblr

Survey Software - Questionnaire Survey Software - Electronic Software - The Survey System Lessons From Great Storytellers: LinkedIn Speaker Series with Nancy Duarte Great ideas can change the world. But, they can only do so when effectively communicated. A powerful story is one of the best ways we can share our world-changing ideas. From cave paintings dating back to 15,000 BC to the next hit movie, stories fascinate us. Recently, we welcomed Nancy Duarte, a renowned storytelling expert and LinkedIn Influencer, to participate in the LinkedIn Speaker Series. 1. Act 1 – The beginning of the story establishes the status quo (“what is”) and establishes your credibility with the audience. 2. Steve Jobs used a heightened sense of “what could be”. The above examples of great storyteller were touched on during Nancy’s talk at LinkedIn, and delved into with even more detail in her TED talk. 3. If you’d like to learn more about how to present visual stories that transform audiences, Nancy’s book Resonate, is available in a multimedia version for free online. The full video of Nancy’s talk is below:

Why Storytelling Is The Ultimate Weapon In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…” Plausible enough. I think it’s a real insight. Until recently we’ve only been able to speculate about story’s persuasive effects. What is going on here? And, in this, there is an important lesson about the molding power of story. This is exactly Guber’s point. Guber tells us that stories can also function as Trojan Horses. Guber’s book is relentlessly optimistic about the power of story to persuade.

One Page Project Manager Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, writes, “Right-brain dominance is the new source of competitive advantage.” Tapping the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this? Before you craft your story, ask yourself: “Who is my audience and what is my goal in engaging them?” While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. 1. Unless you’re telling the story about the proper assembly of an IKEA bookshelf, your story probably shouldn’t begin at the beginning. In practice: Does your marketing campaign build on ideas, feelings, and passion, or does it feel disjointed and disparate? 2. Show, don’t tell, is the most fundamental maxim of storytelling, and for a good reason. In practice: Go to the page on your company’s website where you describe what you do. 3. 4. 5. 6. 7.

Einstein, music lessons and opening the mind This story is from Jerome Weidman, with no known copyright info. Thanks to Akshar Smriti for posting it. I'm only re-posting to update the formatting. When I was a very young man, just beginning to make my way, I was invited to dine at the home of a distinguished New York philanthropist. I use the phrase “in for” because music meant nothing to me. After a while, becoming aware that the people around me were applauding, I concluded it was safe to unplug my ears. “You are fond of Bach?” I knew as much about Bach as I know about nuclear fission. “Well,” I said uncomfortably, and hesitated. “I don’t know anything about Bach,” I said awkwardly. A look of perplexed astonishment washed across Einstein’s mobile face. “You have never heard Bach?” He made it sound as though I had said I’d never taken a bath. “It isn’t that I don’t want to like Bach,” I replied hastily. A look of concern came into the old man’s face. He stood up and took my arm. Resolutely he led me upstairs. “Now,” he said. “So!”

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