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Logo design: 60 pro tips

Logo design: 60 pro tips
Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. So here are 25 pro logo design tips to help you improve your branding work – from the research phase, through the different stages of logo design craft, and finally the application of the mark. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. 02. Why are we here? 03. 04. 05.

Related:  Loghi e ID

Core Identity Like most graphic designers I know, I didn’t choose graphic design as my first career. What I really wanted to be was a musician. My design education wasn’t via books or lessons, it was through rummaging through shelves of vinyl in Glasgow’s (once populous) record shops - the library of artwork ranging from those older classic album covers of bands like the Velvet Underground and the Rolling Stones, to the wonderfully modern creations of Vaughn Oliver for record label 4AD (think Doolittle by The Pixies). Still suffering from graphic design denial, I really struggled to think of a logoform that inspired me enough to write this piece.

Adobe Ideas Templates Adobe Ideas Templates As you may know Adobe Ideas has become one of my favorite drawing applications for the iPad. Over the past couple of weeks I started putting together some template files for Adobe Ideas. At first I started out with just a few storyboard templates, but I couldn’t help making a few more for future projects. In Adobe Ideas you get one photo layer to use as reference along with 10 drawing layers. You can download the templates below and add them to your single photo layer. 40+ Stunning Vintage Mockup Packs & Graphics Design is all about presentation. You might have spent hours designing a logo or a layout for your client, but in order to fully reap the rewards of your hard work, it can be incredibly helpful to present your work in the perfect manner. This is where mockup packs come in handy, to showcase the design you’ve poured time and attention into in the best possible light. Today, you can take a look at our huge collection of free and premium vintage mock up sets that would allow you to showcase your work like never before. Sign Mock-Up Vintage Edition 10 Grunge Retro Vintage Mockups

Logo design: 5 questions to ask about the brand Though to the untrained non-designer it make look like a piece of cake, creating a successful logo design for a brand is a huge challenge. This is why logo creators are well-paid, in-demand and highly revered in their niche. Standing out is hard to do. Creating a logo isn’t just about creating some pretty and functional. At its heart, logo design is about understanding the brand and the business the logo will promote. So it's not enough to take a quick glance at the company's literature and website and then dive straight into Photoshop. Plagiarism website shames logo thieves Logo design can be a tricky state of affairs, with some of the most iconic brands providing more than just inspiration for up-and-coming companies. If you've ever spotted a logo that you think you've seen before - you probably have. Website Logo Thief aims to showcase the plagiarism that happens in the logo design world. By naming and shaming the companies that copy the designs of others, it's alarming to see just how easy it is to simply plagiarise with the click of a button. The curated cases include a comparison between the copied and the original logo design, with the resemblance to the original design clearly shown. Some have undergone modifications but most of the logos are exactly copied from the original.

Visualizing Architecture: Design Observer Ole Scheeren, a disciple of Rem Koolhaas and a co-designer of the CCTV tower in Beijing, makes all of his buildings distinctive. His Interlace complex in Singapore, for example, consists of thirty-one six-story blocks woven together like intertwined fingers. Not surprisingly, the project’s logo captures the architectural effect. The Interface mark, designed by 2x4 The graphics for Scheeren’s MahaNakhon tower, under construction in Bangkok, are also architecture-based. The building looks as though openings have been carved into it.

"What Font Should I Use?": Five Principles for Choosing and Using Typefaces Advertisement For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography. A Classy Touch Florist, Shopping Cart Page We'll take care of all your flower delivery needs! You can use us to deliver flowers locally and send flowers internationally.

Responsive Logo Design Mobile-First Responsive Websites provide users with the best possible experience afforded by their devices. Just as the UI and content adapts to device widths and network capabilities. So should the website logo have adaptive qualities. How to choose a colour scheme for your logo design The human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning – not only in the natural world but also within the artifice of our culture. Graphic designers need to harness the power of colour psychology to bring resonance to their designs – and in no field is this more important than that of logo design. The use of colour can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. Companies can use these responses to underline and accent their branding messages.

What if famous painters created big brand logos? When in design school, I remember one teacher explaining us that trying to imitate the style of famous designers or artists as an exercise was one of the best ways to progress. In fact, when doint this, you have to try to put yourself in the person’s shoes and learn how to thing like that artist. Italian designer Francesco Vittorioso did that exercise as a personal project, but he added a little twist to it. He took on famous brands using the style of iconic artists.

Create a Variety of 3D Lettering Effects for Poster Design In this tutorial I will showcase three different approaches for creating simple 3D lettering effects in the context of poster design. Onward and upward we go! Introduction

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