Ten logo design tips from the field I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. 2. 3. 4. 5. 6. Don’t follow the pack. Stand out. 7. 8. 9. 10. Not two, three, or four. One. This was a snippet of what’s in the Logo Design Love book. Do you have any other tips to share? I love New York image courtesy of Oded Ezer When logos look alike It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that? Well, we’re all surrounded by the same influences and exposed to the same shapes, forms, and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious that ideas will, from time-to-time, look almost identical. Here I have compiled a few similar logos, showing them side-by-side so you can see what graphic designers face today. Sumpter & Gonzalez LLP and Stylegala National Film Board (recently updated) and Virtual Global Taskforce Carrier and Ford Scottish Arts Council and Artworkers NBC and Nebraska ETV Network One Spa, Manulife One and Penzeys One Magazine SimpleBits and LogoMaid (LogoMaid link directs to a Flickr thread with a fascinating commentary) pseudoroom design and Cyberathlete Professional League Ubuntu and Human Rights First searchmash and smashLAB
Essential Elements of a Design Agency Website Layout (with 30 examples) Today, I’d like to cover some really crucial tips to constructing a great template for your company. Design labs and agencies either work with set clients or tend to release a few products and maintain support from customers. Thus your website is intended to sell the skills your team can offer designing pixels for the world to use. Let Your Purpose be Known Prospective clients or even visitors browsing your website would like to know what you do right away. This can be accomplished in many scenarios – large blocks of text or illustrations work nicely. When a visitor is interested in learning more about your company it’s important they can find this information. Another alternative is to display bits and pieces from your portfolio. Include Social Profiles I think it goes without saying to tack on a small contact form or at least offer an e-mail address somewhere. Graphic designers are also more open about sharing their work. Unique Branding Dynamic Page Content Incorporate Many Design Styles
Techniques for Choosing the Perfect Brand Name As a new business (whether your independent or large corporation), we’re faced with many difficult decisions before we open up shop – the perfect location, how to effectively market yourself, pricing strategies, and more importantly, deciding on a great, memorable and identifiable brand name. Unlike deciding on a location for your business and your marketing/pricing strategies, choosing a name for your business is far more nerve racking because it’s permanent, or at least should be, and should capture the essence a company. Below are techniques to help you and your clients generate a memorable, meaningful and unique brand name. Acronyms/Abbreviations Some companies like to use long, descriptive names to identify who they are and what they do. Acronyms are often used to make longer names more friendly and easier to remember. This method works particularly well if you have a long company name whose first letters of each word form a brand new, pronounceable word. Examples Descriptive Examples:
Logo Design Love Negative space in logo design It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase
10 handwritten logo designs Here follows a selection of famous trademarks created using handwriting: Davidoff logo design Logo designer: Zino Davidoff, in 1968–1969. Zino Davidoff was born on March 11, 1906, in Kiev, and died in 1994 at the age of 87. Davidoff made it his business to upgrade cigar smoking, and every cigar from the company carries a label with Zino’s signature. Oddly, the Davidoff website is unavailable to UK viewers, and I was greeted with the above screenshot with this text: “We are sorry but due to UK legislation we are not allowed anymore to show you our Website www.davidoff.com. The cynical among us might think this is due to prices placed upon Davidoff products, combined with the strength of the British Pound. Ford logo design Logo designer: Childe Harold Wills, in 1909. Ford‘s first chief engineer and designer, Childe Harold Wills, is thought to have developed the stylized Ford script in 1909. Harrods logo design Logo designer: Minale Tattersfield, in 1967, modified in 1984. Cartier logo design
55 Inspiring Examples of Gradients in Web Design Gradients are a great way to add interest, color, and even depth to a web design. You can use the same color in many shades, many shades of many colors or several other combinations you may think of. You can go linear or radial. The point is that gradients are beautiful and can give your website a very unique style. You can use a cool gradient for the whole website design, or only in the header, footer or just in a couple elements of it, but I’m pretty sure about one thing: combining the right colors and shades will make you a gradient lover! You will start using gradients all over, maybe even at your dinning room wall. So here is our inspirational selection for this week: beautiful gradients in web design. serj.ca Holdfire onehub theserved.com foehn ectomachine socialsnack standrewsmtairy.org Charlie Gentle lionite adworks istudentpro.com reinvigorate four24 newism icebrrg MediaLoot Envato marshillchurch.org gositewave.com Bluedots Design markmeup.co.uk Beehive App Satisfaction Remote playintraffik.com Glitch
QR Code Generator - Same Day Shipping. Low Prices, Always. Home › Services › Barcode Generator › QR Code Generator Generate QR Codes using the Google Chart API Brainstorming 2.0: Making Ideas That Really Happen One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. So how can we retool our approach to brainstorming to make it more effective? Disney’s rigorous creative process involves 3 distinct phases of idea development, each of which is designed to unfold in a separate room. Step 1 asks “WHAT are we going to do?” It’s all about dreaming big. Room Setup: Airy rooms with high-ceilings are the best locations for thinking big. Mentality: Any idea is fair game. Set aside your assumptions and push yourself to think in new ways. Step 2 asks “HOW are we going to do it?” Now the focus is on creative execution. Step 3 asks “WHY are we doing this?” How Do You Work?
20 Unique and Creative Logo Designs Logo is a symbol or emblem commonly used by companies and individuals to aid and promote instant public recognition. This post features our favorite examples of unique, memorable, and creative logos designed by talented artists from all over the world. Killed Productions Logo Clever logo designed by Sean Heisler for Killed Productions. Spartan Logo Brilliant logo by Richard Fonteneau designed for Spartan golf club. Twins Logo Creative logo with “2″ instead of “N” designed by Action Designer. Steps Logo Jason Sanzone managed to incorporate “steps” into the actual logo. Zip Logo Zip logo designed by Mike Erickson features “zipper” instead of “I”. Look Logo Brilliant and memorable logo designed by Zain Zayan from India. Swing Studios Logo Creative literal logo designed by struve for Swing Studios. Pause Logo Logo designed by volkan ek? Foot Logo Perfect example of creative logo design by Dalius Stuoka. B Logo Creative bee inspired logo designed by William Patino. Goodduck Logo Catch 5 Logo Sushi Logo