Logo book author Michael Evamy on what makes great logo design If Pentagram’s Micheal Bierut reckons a book can “make better designers of all of us,” its likely to be a pretty useful tome. The designer was heaping praise on Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy, which is just about to launch its new mini edition with publisher Laurence King. The book draws together more than 1,300 symbols and logotypes, demonstrating, as Bierut puts it, that “the next time you are tempted to design a logo…chances are, it’s already been done.” It features a beautifully simple new Pentagram-designed cover, which features the Spin-designed logo of the former edition. The new cover uses a bright blue mark, as a deliberate contrast to the previous black and white. All the big names are there in terms of both designers (Saul Bass, Paul Rand, Lance Wyman) and brands (Starbucks, Kodak, Disney), and there’s something compelling about leafing through such familiar visual cues and seeing them in the context of a broader design history.
Pentagram untitled Projects - The Design Office Member initiated A catalog of uncommissioned works created by individual members or in collaboration All types Tools Products Installations Proposals > Design Office Plywood Furniture - Custom desks, production table and bookshelves > 204 Westminster Building Signage - A 'brand' for an independent arts building > Badges - Set of 4 collectible iron-on graphic patches > Contact Sheet - Open-source Gallery plug-in for Wordpress (beta) > Modern Pictograms - Icon typeface for interface designers > Heirloom Seed Kit - Everything you need to grow six edible seedlings > Pictures of Type - Website that collects photographs of typography in use (beta) > Work in Progress - Monthly design critiques. > Flatfile - WordPress theme designed for artists that combines portfolio and blog > Fall Leaves - 25-foot poem printed out our window > The Design Archives - Bound volumes containing our recycled paper > Ira Rakatansky - 208-page book on Providence's earliest Modern architect infoa firstname.lastname@example.org Office supported
WORKSHOP Why you should say yes more than no in design In the opening talk of the last day of TYPO Berlin, Aaron James Draplin shared some ‘tall tales from a large man,’ covering the importance of saying yes more than no, and how working for friends led him to designing for the president. The man behind Draplin Design Co. might have been jet-lagged, but this larger than life character showed no sign of flagging as he bolted through 130-odd slides, covering recent logo work, favourite Bauhaus archive material, and several photos of his sausage dog Gary. Subscription offer The core of Aaron's philosophy is work for the right people for the right reasons, and you'll flourish, something he's been living by since he designed his friend's logo for a hot dog pop up stand. "I found a way to work with my friends. The point is made as Aaron put up the Cobra Dogs logo against his Air Max 360 logo, which he did for Nike. Ultimately, he got more work from helping others than taking the big company dollar. Liked this?
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