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Moving Brands - a branding and digital agency based in London

Moving Brands - a branding and digital agency based in London

Pentagram untitled WORKSHOP 6 branding mistakes made by new designers | Branding | Page 2 Promotion 04. Creating an inconsistent logo Along these same lines, when creating a logo don't forget that it's only one piece of the overall puzzle. Make sure it fits in with the rest of your brand as a designer, for a consistent image across all channels. 05. Once you've spent your time and effort launching your brand online with a website, blog, and social media presence, it's tempting to kick back and wait for the orders to roll in. 06. Your brand may need a bit of tweaking as you're just starting out. Words: Rachel MacDonald Images: Pixabay Rachel MacDonald is a freelance writer with a marketing background and an interest in the latest trends driving the world of design. Like this? The 15 best photo editors The designer's guide to working from home The best collage maker tools – and most are free!

Digital Base - Webdesign, Graphic Design, SEO and Web Development company 2013 Muse Communications 12 colours and the emotions they evoke Poetry can make people swoon, and a shocking image can enrage people to action. But one of the lesser-known, but no less powerful, ways to invoke emotion is simple, everyday colours. Discover these outstanding uses of colour in branding The psychological effects of colours have been studied by scientists since the Middle Ages, but you only need to look at the world around you to see – and feel – their impact. Every colour elicits a different and unique emotional response in the viewer, and the clever web designer (and any visual professional in that regards) will know the effect of each colour, plus how and when to use each. While the discipline of colour theory is broad, this article will teach you the fundamentals in a single, quick-reference source. But before we delve into the emotional nuances of 12 separate colours (then explain a quick case study), but we need to first make a quick note about vibrancy. A note about vibrancy Simply put, a colour's vibrancy is how dark or light it is.

Sid Lee