Logo book author Michael Evamy on what makes great logo design If Pentagram’s Micheal Bierut reckons a book can “make better designers of all of us,” its likely to be a pretty useful tome. The designer was heaping praise on Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy, which is just about to launch its new mini edition with publisher Laurence King. The book draws together more than 1,300 symbols and logotypes, demonstrating, as Bierut puts it, that “the next time you are tempted to design a logo…chances are, it’s already been done.” It features a beautifully simple new Pentagram-designed cover, which features the Spin-designed logo of the former edition. The new cover uses a bright blue mark, as a deliberate contrast to the previous black and white. All the big names are there in terms of both designers (Saul Bass, Paul Rand, Lance Wyman) and brands (Starbucks, Kodak, Disney), and there’s something compelling about leafing through such familiar visual cues and seeing them in the context of a broader design history.
UX Designer Specialist | Web developer | Wordpress creative websites | +55 92 8212-8012 6 branding mistakes made by new designers | Branding | Page 2 Promotion 04. Creating an inconsistent logo Along these same lines, when creating a logo don't forget that it's only one piece of the overall puzzle. Make sure it fits in with the rest of your brand as a designer, for a consistent image across all channels. 05. Once you've spent your time and effort launching your brand online with a website, blog, and social media presence, it's tempting to kick back and wait for the orders to roll in. 06. Your brand may need a bit of tweaking as you're just starting out. Words: Rachel MacDonald Images: Pixabay Rachel MacDonald is a freelance writer with a marketing background and an interest in the latest trends driving the world of design. Like this? The 15 best photo editors The designer's guide to working from home The best collage maker tools – and most are free!
Why you should say yes more than no in design In the opening talk of the last day of TYPO Berlin, Aaron James Draplin shared some ‘tall tales from a large man,’ covering the importance of saying yes more than no, and how working for friends led him to designing for the president. The man behind Draplin Design Co. might have been jet-lagged, but this larger than life character showed no sign of flagging as he bolted through 130-odd slides, covering recent logo work, favourite Bauhaus archive material, and several photos of his sausage dog Gary. Subscription offer The core of Aaron's philosophy is work for the right people for the right reasons, and you'll flourish, something he's been living by since he designed his friend's logo for a hot dog pop up stand. "I found a way to work with my friends. The point is made as Aaron put up the Cobra Dogs logo against his Air Max 360 logo, which he did for Nike. Ultimately, he got more work from helping others than taking the big company dollar. Liked this?
Boxes and Arrows 12 colours and the emotions they evoke Poetry can make people swoon, and a shocking image can enrage people to action. But one of the lesser-known, but no less powerful, ways to invoke emotion is simple, everyday colours. Discover these outstanding uses of colour in branding The psychological effects of colours have been studied by scientists since the Middle Ages, but you only need to look at the world around you to see – and feel – their impact. Every colour elicits a different and unique emotional response in the viewer, and the clever web designer (and any visual professional in that regards) will know the effect of each colour, plus how and when to use each. While the discipline of colour theory is broad, this article will teach you the fundamentals in a single, quick-reference source. But before we delve into the emotional nuances of 12 separate colours (then explain a quick case study), but we need to first make a quick note about vibrancy. A note about vibrancy Simply put, a colour's vibrancy is how dark or light it is.
Designer produces 60 logos in 60 days | Logo design With designers constantly seeking new ways to get inspired, it seems self-initiated projects are the way to go; one such example was typographer Alexander Wright, who created a new typeface every day for 36 days. We've stumbled across another self-initiated project that sees designer Karoline Tynes create a logo a day, for 60 days. Discover six tips using grids in logo design Based in Oslo, Norway, Tynes graduated from the Norwegian School of Creative Studies in 2013, embarking on a freelance career, Tynes is now undertaking a Masters degree. Subscription offer "My goal for this challenge was to develop and promote myself as a designer," Tynes explains. Liked this? Words: Sammy Maine Sammy Maine is deputy commissioning editor at Creative Bloq.
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