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Negative space in logo design

Negative space in logo design
It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase

30 Minimal Logo Designs that Say More with Less A logo is the visual cornerstone of one’s branding. While some logos are complex, often the most memorable ones are those that are simplistic. Instead of relying on detailed graphics and icons, these minimal logos rely on creative typography, simple shapes, and clever negative space to tell the story. Design a Logo – The Ultimate Guide Articles January 11, 2008 Logo design is arguably one of the most important and valued areas of design. A quality logo design combined with the branding of an organization or company can become one of the most powerful forces in today’s society. If you love logo design as much as I do, then I am sure you will enjoy these logo design tips and resources.

77 Ultimate Round-Up of Adobe After Effects Tutorials The Computer Graphics & Digital Motion Industry is once again on its historical growth trend. When it comes to visual effects and motion graphics, After Effects is usually one of the primary choices to consider. However, the software package itself is a quite hard to learn — and extremely hard to master. La Distributrice: Smallest cafe place in North America We love the typographic treament and font design for this small cafe in Montréal. "The Distributrice reinvents the takeout coffee service by taking over the smallest commercial space in Montréal. Next to one of the most popular subway station, a barista serves you espresso, americano and latté directly on the street" Designed by Studio Point, Montraél, Canada Creative Director: Gabriel Lefebvre, Copy Writer: Rachel Lecompte

The FontFeed » The Logos of Web 2.0 The Logos of Web 2.0 There is no official standard for what makes something “Web 2.0”, but there certainly are a few tell-tale signs. These new sites usually feature modern web technologies like Ajax and often have something to do with building online communities. But even more characteristic among these brands is their appearance.

What makes a good logo? Milton Glaser’s I Love New York logo When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?” what is it about the design that gives that impression? My good friend Lee Newham taught me about five important design elements when it comes to brand identities. Iconic logos are: DescribableMemorableEffective without colourScalable i.e. work when just an inch in sizeRelevant to the industry in question

Top 50 Stunning Text Effect Photoshop Tutorials Under Articles Sometimes, you may find it difficult to look for some of the highest quality photoshop tutorials using search engines. As most of time, almost all tutorials would label themselves to be good, high quality or even the best photoshop tutorial you can find. When searching through all these tutorials, your time is wasted.

Pleats Please 20th Anniversary Campaign by Taku Sato all images: Art Direction: Taku Satoh, Design: Shingo Noma 2012 marked the 20th anniversary of Issey Miyake’s futuristic Pleats Please line: his collection of tightly pleated polyester dresses, tank tops, pants and scarves. Oh, and did I mention they were pleated? To commemorate the success of the line, creative mastermind Taku Satoh (previously) created monthly ad campaigns that likened the fabric to scrumptious-looking food like whipped cream, wine and nutella. “I wanted to create a visceral reaction; something akin to ‘that looks delicious’ and ‘I want to wear that,’ said Sato, comparing our desire for food to that of fashion. Create a Web 2.0 logo using Abobe Photoshop Here is an extensive tutorial on how you can create a great looking web 2.0 logo (like the one above that I created for the tutorial). Open Adobe Photoshop and create a new file (file>new): 4500×4000 pixels at 300dpi is a nice resolution to choose if you want your logo to be printable. It will be nice to choose this resolution also for this tutorial to have the same output with stroke points and other blending options that are affected by image size. Choose the type tool and type anything you want in uppercase (I typed Typpz as you see :)). Duplicate the layer (right click on the type layer you created>duplicate layer). Choose the new Type Copy layer (in my case Typpz Copy as I typed Typpz) and right click>blending options.

Logo Design History - Famous Logos by LogoOrange.Com Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. 60+ Essential Web Apps for Freelancer Web Designers For one reason or another, a lot of freelancers use Web based Applications. As a full-time freelancer and part-time geek, I really like to manage my activities with applications on web too. Web based applications have many advantages over software that you have to download and install it on your computer. First, you don’t need to install or update anything on your PC. Also, you can use the application from any PC or mobile device.

Web 2.0 Design Kit, Part 2 In this continuation of the Web 2.0 Design Kit I’ll show you how to do a few more simple effects that I’ve seen becoming more popular in web design. Diagonal Line Patterns There are a lot of websites out there that use some sort of variation of a diagonal pattern. One of them being this website (look up) and a few other sites. The hardest part of this is creating the actual pattern.

Logo Design & Branding Trends 2009 If there is one big no-no in graphic design, it is using complex geometrical shapes with a full color spectrum to create a logo. As to whether the capability to fax a logo is good or bad does not matter. This argument could persist through the years but one thing is certain: this complex geometry will be here for awhile. 35 Amazing Photo Effect Photoshop Tutorials - Web Design Blog Get the FlatPix UI Kit for only $7 - Learn More or Buy Now Photography manipulation is always a favorite of the community. Enjoy this list of cool photo manipulations! Create a Nature Inspired Photo Manipulation in Photoshop Create a Vampire Portrait in Photoshop