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Negative space in logo design

Negative space in logo design
It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase

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Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Create a Swirly Type Treatment In this Illustrator tutorial I will show you how to create a swirly type treatment. With a free font, some brushes, and gradients you can easily create this type treatment. Moreover, you can apply these techniques to other type treatments, logos, and illustrations as well. Final Image 10 Strange Things About The Universe Space The universe can be a very strange place. While groundbreaking ideas such as quantum theory, relativity and even the Earth going around the Sun might be commonly accepted now, science still continues to show that the universe contains things you might find it difficult to believe, and even more difficult to get your head around. Theoretically, the lowest temperature that can be achieved is absolute zero, exactly ?273.15°C, where the motion of all particles stops completely.

30 Minimal Logo Designs that Say More with Less A logo is the visual cornerstone of one’s branding. While some logos are complex, often the most memorable ones are those that are simplistic. Instead of relying on detailed graphics and icons, these minimal logos rely on creative typography, simple shapes, and clever negative space to tell the story. Ten logo design tips from the field I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane.

Blog Archive Creating Editable Letterpress Styled Text A popular typography trend in web design and print design is letterpress styled text. This text styling is easy to do in Photoshop, but in Illustrator, it is super simple to create letterpress styled text while keeping the text editable. Utilizing the Appearance panel and Graphic Styles, you can quickly and consistently apply this style to any editable text and other vector objects. Final Image: Letterpress Styled Text Below is the final letterpress styled text treatment we will be working towards.

How To Memorize Things Quickly & Effectively What separates you from someone that can memorize π (pi) to the 100th decimal? It’s not natural ability; it’s technique and practice. In this tutorial, I will teach you how to master memorization and change your life. Table Of Contents Chunking | Break the information up into smaller chunks and re-categorize it.Spaced Repetition | Exploit the spacing effect by using an SRS flashcard application.Understand Memory | Learn the 11 properties that determine the difficulty of a given piece of information.Preparation | Avoid music with lyrics.

The FontFeed » The Logos of Web 2.0 The Logos of Web 2.0 There is no official standard for what makes something “Web 2.0”, but there certainly are a few tell-tale signs. These new sites usually feature modern web technologies like Ajax and often have something to do with building online communities. But even more characteristic among these brands is their appearance.

Brainstorming 2.0: Making Ideas That Really Happen One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. 40 Must Learn Text Effect Tutorials in Illustrator Tutorials January 31, 2011 The love of creating text effects has become a common ground for many designers and enthusiasts. Indeed, it has even become an art form in itself. It would be best to learn from other artists every now and then. Check out these 40 Must Learn Text Effect Tutorials in Illustrator and be inspired to create your own masterpieces; you could even share your work with the rest of the world right in the comments below! Create a Green Viscous Text Effect

Create a Web 2.0 logo using Abobe Photoshop Here is an extensive tutorial on how you can create a great looking web 2.0 logo (like the one above that I created for the tutorial). Open Adobe Photoshop and create a new file (file>new): 4500×4000 pixels at 300dpi is a nice resolution to choose if you want your logo to be printable. It will be nice to choose this resolution also for this tutorial to have the same output with stroke points and other blending options that are affected by image size. Choose the type tool and type anything you want in uppercase (I typed Typpz as you see :)). Duplicate the layer (right click on the type layer you created>duplicate layer). Choose the new Type Copy layer (in my case Typpz Copy as I typed Typpz) and right click>blending options.

The Top 100 Best Business Cards from 2010 The top 100 best business cards of 2010 really are a varied collection, with more and more unique ways of creating business cards being developed every month. While large corporations typically elect for standard (and relatively boring) business cards, small businesses and freelancers can capitalize on their creativity and focused brand image to create a unique and creative business card. Large companies sometimes can create unique cards as well, as their larger budget and personal design teams can have free reign to develop something awesome.

fstoppers Special effects are crazy and if they’re overused, can be off-putting (I’m looking at your Star Wars Episodes 1-3). But used right, and special effects can make a scene and drastically reduce set budgets. Check out these before and after shots of rather notable sets that we stumbled upon, including a pair from everyone’s favorite zombie show, The Walking Dead. Related The Best Fstoppers’ Posts From January 2013 Your "Likes", "Tweets", comments and clicks all help us know which are our best posts of the month.

Web 2.0 Design Kit, Part 2 In this continuation of the Web 2.0 Design Kit I’ll show you how to do a few more simple effects that I’ve seen becoming more popular in web design. Diagonal Line Patterns There are a lot of websites out there that use some sort of variation of a diagonal pattern. One of them being this website (look up) and a few other sites. The hardest part of this is creating the actual pattern.

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