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Brand Nu - Art Direction, Illustration, Graphic Design, Typography and more

Brand Nu - Art Direction, Illustration, Graphic Design, Typography and more

LP|Creative Designer inquietto - Art direction & Design (Oscar Marchal Portfolio) untitled City Gateway—Branding, web, print Bruno Oppido — Sin Frío Kia introduces its new brand positioning: Movement that inspires. The concept behind it is that whatever Kia does, every consumer touchpoint, and every product it creates is there to inspire you. The graphic system celebrates the new logo by taking inspiration from it, by using parts of the logo to turn them into graphical motifs. These motifs combined allow us to create an easy to use, and modular system which stays recognizable throughout every format. Along with the graphic system, Kia changed their colors to Midnight Black and Polar White as primary colors. Afternoon Yellow, Forest Green, City Grey as secondary colors, and Kia Live Red as a spot color. While the primary colors are the dominant colors throughout the visual identity, the secondary colors have special use in photography. To inspire Kia’s audience further we collaborated with artists and neuroscientists to create ideas that are scientifically proven to inspire people. Role: Designer / Head of Art Design Logo: Creative Team:

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