Improve your logo design Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. So here are 25 pro logo design tips to help you improve your branding work – from the research phase, through the different stages of logo design craft, and finally the application of the mark. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. 02. Why are we here? 03. 04. 05.
How to Remove Glare from Glass in Photoshop Video – 5min.com HOW TO...Remove GlarewithPhotoshop Elementsessential-photoshop-elements.com Rick Peterson: Hey, this is Rick essential-photoshop-elements.com. In this video, we are going to remove the strong glare from the outside of the crystal on this watch. The first thing, I want to do is duplicate my background layer. And now I'm just going to click on the area I want to select and that selected a lot of the area, but I want to add to my selection to get more, so I'm going to hold down the Shift key and watch my cursor you can see there is a little plus sign that appears. Okay, get those it's a little rough around the edges, but that's okay we can smooth that out. Maybe about there I'm going to go up to my histogram, if I grab my Midtone slider and drag it over to the right, my selection will get darker still. If you click on the Dodge Tool it will reveal the other nested tools under there and there you will find the Burn Tool and we'll just see how that works.
Great Logos With A Secret Meaning Created Equal... Photographer Mark Laita | InspireFirst - StumbleUpon In America, the chasm between rich and poor is growing, the clash between conservatives and liberals is strengthening, and even good and evil seem more polarized than ever before. At the heart of this collection of portraits is my desire to remind us that we were all equal, until our environment, circumstances or fate molded and weathered us into whom we have become. Los Angeles- and New York-based photographer Mark Laita completed Created Equal over the course of eight years; his poignant words reflect the striking polarizations found in his photographs. Presented as diptychs, the images explore social, economic and gender difference and similarity within the United States, emulating and updating the portraiture of Edward Curtis, August Sander and Richard Avedon. Bodybuilder / Amish Farmer, 2006 / 2004 Young Boxer / Retired Boxer, 2002 / 2002 Beauty Salon Customer / Man with Curlers, 2005 / 2004 Lingerie Model / Woman in Girdle, 2006 / 2007 Catholic Nuns / Prostitutes, 2002 / 2002 Comments
What Your Brand Can Learn From The Tug Of War Over Kony 2012 It’s hard to believe it was only a couple of weeks ago that the Kony 2012 phenomenon first broke. In that short time, the Kony film’s content and the motives behind the film’s creation have been dissected from all angles. Not only has there been a backlash, there’s been a backlash-against-the-backlash (and one nervous breakdown). The film is like a Rorshach test: People look at it and see different things, with some viewing it as a moving documentary, others seeing it as a rousing call to action, still others seeing it as a piece of manipulative exploitation, and so on. But I look at it and I see something else, something you probably wouldn’t expect to hear. Why do I see that? "We are constantly bombarded by Internet memes. As a marketer, I can’t help wondering: What if brands could align themselves with ideas and movements as powerful as this one? "In the wake of the Great Recession, we’re seeing the limits of the profit motive as a motivator.
Inspiration Patterns and textures in web design: awesome examples and resources The visual approach, while designing a new site, often starts from the background design. A cool pattern or a subtle texture are details that can make the difference. Today we showcase web sites with an awesome use of patterns and textures, along with a list of resources that you can use to achieve the same results. Let’s start! How the use of textures can improve your web design Web design is an art that needs creativity, technical knowledge and a great passion. 20+ Stunning Examples of 3D Rendered Characters I’m really fascinated by 3d digital world. Design inspiration: Baroque in Modern Graphic Design In modern graphic design inspiration often derives from artistic movements from the past. 30 Inspirational Portrait Images by Best Graphic Designers Portrait image is a frequently explored graphic design subject. 30 Examples of How to Bring Typography to the Next Level 20 inspirational sites for graphic designers
Surviving Logo Design in the Real World: Symbols and Wordmarks Continuing on from the last installment in this series of articles, “Surviving logo design in the real world,” Felix writes about the components of a logo – symbols and wordmarks. As designers, we should all know the difference between a wordmark logo and a symbol based logo. When designing logos, designers will likely aspire to design symbol based logos – due to that low grade design noise out there… wordmarks seem like the easier thing to do. There are a lot more mediocre wordmarks out there than symbols. We shall look at two examples to see how a company and recognition can affect the evolution of how a logo is used. A symbol based logo Apple is an organisation that everyone has heard of. However, this recognition was built over time – over decades. If you are hoping to create such an iconic symbol for an organistation that may or may not get to such dizzying heights of recognition, you might partner your iconic symbol with a wordmark. A wordmark based logo Don’t discount the wordmark
Create a realistic folded paper text in Photoshop - StumbleUpon Today we will learn how to realize a folded paper text effect from scratch in Photoshop. We will firstly create the background using a couple of patterns, then we will work on the type treatment with the help of the pen tool, layer masks and other useful techniques related to dodge,burn and the transform tool. This tutorial is very simple to follow, so I suggest to everyone to give a try. Preview: Click to enlarge Become a Premium Member and get unlimited access to source files and premium resources for only 7$/month. Step 1 Create a new document in Photoshop. *note for Mac users: ctrl=cmd, alt=option Step 2 Fill the background with a dark green (#41514c). Step 3 To create the textured effect of the background, I’ve used 2 of our soft grunge patterns created by Piervincenzo. Select the pattern2_380_hard and press ok to fill the background. Finally set the layer to overlay with opacity 50%. Step 4 Create another layer, this time fill it with pattern_9_380_hard. Step 5 Step 6 Step 7 Step 8 Step 9 Step 10
What is the Difference Between a Logo and a Wordmark written by: Amber Neely•edited by: Tricia Goss•updated: 4/16/2012 If you have ever heard the term wordmark, you might have been confused. What exactly sets a wordmark apart from a logo? If you have heard the term wordmark, you might have been confused.
Breathtaking Dreamy Vintage Photoshop Tutorial The final result of this tutorial: The first you open the original picture below: Press Ctrl + B (Color Balance) and set numbers as below: Your picture will look like this: Use Selective Color: The result: After that, you press Shift + Ctrl + N to make a new layer and fill the layer with the color: #14317A Change blend mode to Exclusion, opacity: 50% This is the result: Use the gradient as below: Change blend mode to Screen, opacity: 40% Use Brightness/ Contrast Take this texture and place it on top of your picture: Blend mode: Lighten, opacity: 100% Continue to put this texture: Change blend mode to Screen, opacity: 100% Now, take the other texture: Blend mode: Screen, opacity: 100% Put the last texture: Mode: Lighten, opacity: 100% Eraser some areas: You use this text brush to decorate for the picture: Press Shift + Ctrl + E to merge all layers then go to Filter > Sharpen > Sharpen You will get the final result:
Clever Logo Designs That Speak For Themselves Feb 21 2011 A creative logo design plays a vital role in portraying the brand identity of any company. It is not only the name of the company, but also the brand’s message that communicates with the customers. Therefore, you should keep in mind that it is also the logo design that makes your business memorable and distinguishes it from the rest! It is for that reason that designers put a large amount of effort and time in designing creative and unique logo designs for their clients. In this post, we present to you some very cleverly designed logos that we hope will inspire you to try out something different! Creative Logo Design Ideas Pause Logo In this logo design, the artist creatively used the universal symbol of pause as the letter “U”: Umbrella At first sight, you may read this logo design as “brella” but when examining closer, you will reveal the other two letters. Point A perfect example of an effective logo design that has all the attributes of a successful logo design: (ik)