Improve your logo design Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. So here are 25 pro logo design tips to help you improve your branding work – from the research phase, through the different stages of logo design craft, and finally the application of the mark. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. 02. Why are we here? 03. 04. 05.
Great Logos With A Secret Meaning What Your Brand Can Learn From The Tug Of War Over Kony 2012 It’s hard to believe it was only a couple of weeks ago that the Kony 2012 phenomenon first broke. In that short time, the Kony film’s content and the motives behind the film’s creation have been dissected from all angles. Not only has there been a backlash, there’s been a backlash-against-the-backlash (and one nervous breakdown). The film is like a Rorshach test: People look at it and see different things, with some viewing it as a moving documentary, others seeing it as a rousing call to action, still others seeing it as a piece of manipulative exploitation, and so on. But I look at it and I see something else, something you probably wouldn’t expect to hear. Why do I see that? "We are constantly bombarded by Internet memes. As a marketer, I can’t help wondering: What if brands could align themselves with ideas and movements as powerful as this one? "In the wake of the Great Recession, we’re seeing the limits of the profit motive as a motivator.
Surviving Logo Design in the Real World: Symbols and Wordmarks Continuing on from the last installment in this series of articles, “Surviving logo design in the real world,” Felix writes about the components of a logo – symbols and wordmarks. As designers, we should all know the difference between a wordmark logo and a symbol based logo. When designing logos, designers will likely aspire to design symbol based logos – due to that low grade design noise out there… wordmarks seem like the easier thing to do. There are a lot more mediocre wordmarks out there than symbols. We shall look at two examples to see how a company and recognition can affect the evolution of how a logo is used. A symbol based logo Apple is an organisation that everyone has heard of. However, this recognition was built over time – over decades. If you are hoping to create such an iconic symbol for an organistation that may or may not get to such dizzying heights of recognition, you might partner your iconic symbol with a wordmark. A wordmark based logo Don’t discount the wordmark
What is the Difference Between a Logo and a Wordmark written by: Amber Neely•edited by: Tricia Goss•updated: 4/16/2012 If you have ever heard the term wordmark, you might have been confused. What exactly sets a wordmark apart from a logo? If you have heard the term wordmark, you might have been confused.
Clever Logo Designs That Speak For Themselves Feb 21 2011 A creative logo design plays a vital role in portraying the brand identity of any company. It is not only the name of the company, but also the brand’s message that communicates with the customers. Therefore, you should keep in mind that it is also the logo design that makes your business memorable and distinguishes it from the rest! It is for that reason that designers put a large amount of effort and time in designing creative and unique logo designs for their clients. In this post, we present to you some very cleverly designed logos that we hope will inspire you to try out something different! Creative Logo Design Ideas Pause Logo In this logo design, the artist creatively used the universal symbol of pause as the letter “U”: Umbrella At first sight, you may read this logo design as “brella” but when examining closer, you will reveal the other two letters. Point A perfect example of an effective logo design that has all the attributes of a successful logo design: (ik)
Web Designer Help » 55 Really Creative Logos 55 Really Creative Logos Logos can be really hard to design but the great ones tend to be really simple! So we have compiled a list of 55 logos which thought would help get your creative juices flowing. This post was written by Thomas Hardy, he is a Newcastle based Web Designer/Developer. 31 Comments to “55 Really Creative Logos” #1 Posted by wpheroes (14.05.09 at 23:16 ) Awesome list! #2 Posted by msnifadeleri (15.05.09 at 18:14 ) great logo works i’ve ever seen. #3 Posted by Fabian (17.05.09 at 01:40 ) Thank you Thomas for such a great list. #4 Posted by Thomas Hardy (17.05.09 at 02:13 ) Hey, glad your happy to be included, it was really good work. I am might get round to linking them up but for now I just don’t have the time to link all the logos up as it would seem pointless only doing a couple. #5 Posted by Joni (19.05.09 at 02:39 ) Wow, thanks for putting these together. #6 Posted by marie (23.05.09 at 15:05 ) The best logos I’ve ever seen, they are so creative fantastic work!!! Great!! Ibi
Logo Tips, Creative Ideas and Logos Creating a professional image for your new logo design is one the most crucial steps to obtain new business. An effective logo design may not be visually an awesome logo. Take for example Coca-Cola™, IBM™, Microsoft™ and other successful corporations whom spend millions each year refining their brand. The design inspiration for these logos took a backseat to marketing savvy. These are famous logos are just a part of a much larger branding effort. Analytics, research and creative designs coalesce into a smarter corporate identity. Research has proven that people want to associate themselves with brands that they think represent their own good taste. Whether it’s for a auto repair shop or a nanotechnology firm in Silicon Valley, a logo design has to consist of several basic qualities: Above all: keep it simple!
Brainstorming 2.0: Making Ideas That Really Happen One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. We’re less fond of diving into the nitty-gritty details of creative execution. As a result, we spend 90% of our time coming up with a bunch of great ideas, and maybe 10% (if any!) So how can we retool our approach to brainstorming to make it more effective? Disney’s rigorous creative process involves 3 distinct phases of idea development, each of which is designed to unfold in a separate room. Step 1 asks “WHAT are we going to do?” It’s all about dreaming big. Room Setup: Airy rooms with high-ceilings are the best locations for thinking big. Mentality: Any idea is fair game. Step 3 asks “WHY are we doing this?”
Ten logo design tips from the field I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. 2. 3. 4. 5. 6. Don’t follow the pack. Stand out. 7. 8. 9. 10. Not two, three, or four. One. This was a snippet of what’s in the Logo Design Love book. Do you have any other tips to share? I love New York image courtesy of Oded Ezer Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Type foundries // Back to resource topics Books Catch a few more recommended reads here: A few good books. Logo history History of popular logo designs, categorised in alphabetical order with a search feature, tooThe Evolution of Tech Company Logos, how famous logos came to be, from NeatoramaThe Evolution of Car Logos, more historical insights over on NeatoramaBranding Firefox, a short insight into the history of the Firefox browser Trends “Logo trends” is a bit of an oxymoron. Articles Design agencies Independent identity designers Awards Blogs Identity Designed, case studies from around the worldIdentityworks, by Tony SpaethBrand New, Armin Vit focuses on corporate and brand identity workSpeak Up on Identity, from the now defunct Speak Up Showcases Style guides and manuals Further resources