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Improve your logo design

Improve your logo design
Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they're the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic. No wonder, then, that logo design features so prominently in our lives. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been higher. Check out the 100 best free fonts to download now More logo designs are out there than ever before, and with that comes the challenge of being different. In this article, we'll first look at the basic principles of designing a logo and share some pro tips for finessing your process... Before you start 01. Inspiration can come from anything, anywhere. 02. A logo must be simple. 03. Design brief. Subscription offer 04. "How much?" 05. 06. Preparation 07. 08. 09.

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Surviving Logo Design in the Real World: Symbols and Wordmarks Continuing on from the last installment in this series of articles, “Surviving logo design in the real world,” Felix writes about the components of a logo – symbols and wordmarks. As designers, we should all know the difference between a wordmark logo and a symbol based logo. When designing logos, designers will likely aspire to design symbol based logos – due to that low grade design noise out there… wordmarks seem like the easier thing to do. There are a lot more mediocre wordmarks out there than symbols. What makes a good logo? Posted on 27'09 Jul Posted on July 27, 2009 along with 385 JUST™ Creative Comments What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

7 Steps To Compel Creativity It is said that art imitates life. To be able to express oneself creatively is both powerful and fulfilling. True creativity resides within all of us, but because of the power of creativity those that aren’t ‘naturally gifted’ feel intimidated to even try. By breaking down the fundamental layers of creativity, we see that the process of creating art is not only simple, but can be applied to all activities of your life – whether you are organizing a file cabinet or painting a self portrait, these 7 steps will help you find art in all that you do in life. Imagine you’re painting a picture.

Search Engines and Web Designers Most web designers don’t feel that SEO (Search Engine Optimization) is important for their projects or client websites. A recent poll of over 19,000 designers shows that 7% of designers don’t feel that SEO is important and 9% of designers don’t even know what SEO stands for, let alone what it is. If you are a designer and are amongst the group that doesn’t know what SEO is or how it can benefit you, you should pay close attention to this article. This guide is for designers who want to learn about SEO so that search engines can find your or your clients website or blog. I will cover some of the common mistakes that web designers and developers make when it comes to SEO and then I will walk you through some basic tips and how to’s that you can add to your basic to do list on your next project. SEO is not Web Design,is it?

9 common mistakes in content marketing By now most internet marketers are familiar with the phrase "Content is King" but this really is nothing new. It always has been king and it always will be. Content was king before Bill Gates' now infamous essay back in 1996 and it will continue to be as long as humans are capable of digesting information. But if content is the king then I think we're the court jester in a lot of ways. The king is laughing at us and let's face it: a lot of times we'd be lucky if our target audience makes it far enough into our 'content marketing' strategy to laugh with him, let alone find anything of value in the content we're trying to shove in their faces producing. That's because we're often just a bit too focused on things like ROI and conversions and generating leads, which distracts us from our goal of creating and sharing something that others will find genuinely valuable.

What is the Difference Between a Logo and a Wordmark written by: Amber Neely•edited by: Tricia Goss•updated: 4/16/2012 If you have ever heard the term wordmark, you might have been confused. What exactly sets a wordmark apart from a logo? Typographic logos: 34 eye-catching examples It's tough enough to create an effective and memorable logo design, let alone restrict oneself to using typography alone. But often getting down to the bare essentials is where the most remarkable solutions and brilliant ideas emerge. Sometimes it's a beautifully thought out ligature that nails it, or an imaginative use of letters. At other times it's clever use of colour, scaling or re-arranging of letters or even subtly removing something from the logotype that gives it a twist of brilliance. Dan Cassaro aptly summed up this potential of a purely type-based identity when he said that "Letters sit squarely between information and meaning so what we choose to do with them is very important and exciting" (p8, Little Book of Lettering by Emily Gregory).

Using Creativity to Carve Out Your Niche in Life Creativity can be the act of bringing something new into this world. Or it can be the uniqueness of each person that sets them apart from others. In the first instance, you may be creating something with your hands like painting a picture, or with your mind like writing a book. Even though in this case to create is to bring forth, you can’t help but stamp all your creations with your uniqueness. Your picture won’t be like anyone else’s and neither will your book. So in the act of creation, we are impressing the object with our creativity.

Looking Beyond User-Centered Design User-centered design has served the digital community well. So well, in fact, that I’m worried its dominance may actually be limiting our field. The terms “user experience design” (UX) and “user-centered design” (UCD) are often used interchangeably. But there’s an important distinction. Why great content management is a must Content types can be considered the 'building blocks' of a website; like the selection of Lego pieces you used to build that unique police-boat-fire-engine-robot. Some can be quite complex, others can be simple little cubes. Cleve Gibbon explains more tangibly: "A content type is a 'unit of reuse' ... For example, a chapter content type can be assembled into a book, or a series of posts aggregated to create a new blog." Although content types can be presented as quite abstract and technical (as I've possibly just done), I believe they can work extremely well as a practical tool to help plan and maintain websites, from the start to finish, and used by everyone involved.

What Your Brand Can Learn From The Tug Of War Over Kony 2012 It’s hard to believe it was only a couple of weeks ago that the Kony 2012 phenomenon first broke. In that short time, the Kony film’s content and the motives behind the film’s creation have been dissected from all angles. Not only has there been a backlash, there’s been a backlash-against-the-backlash (and one nervous breakdown). The film is like a Rorshach test: People look at it and see different things, with some viewing it as a moving documentary, others seeing it as a rousing call to action, still others seeing it as a piece of manipulative exploitation, and so on. But I look at it and I see something else, something you probably wouldn’t expect to hear.

65 expert logo design tips Ensuring your design works 33. Don't use more than two fonts

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