We Are Social’s Monday Mashup #112 Capturing social value with new Google Analytics toolsSocial media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see how traffic coming from social sites leads to ‘goals’ on your site (for example ecommerce purchases, test drive requests), both immediately and in future visits. Social has double the value than previously thoughtIn line with Google’s new kit, a new study from Adobe says that social media drives twice as many sales as it’s normally credited with. The difference lies attributing the proper value of social media in the consideration phase (the ‘first click’) rather than just the ‘last click’: A visitor interested in buying a new watch might click through to a jeweler’s website from a Facebook link posted by a friend. Happy sixth birthday, Twitter!
Landscape 2013: Who are the Players in the IP Marketplace? In October of 2007, Ron Laurie and I first presented our paper, entitled “A Survey of Established and Emerging IP Business Models,” at the 8th Annual Sedona Conference on Patent Litigation. In that often-cited paper, we presented a new taxonomy comprised of seventeen IP business models in the marketplace. Although, admittedly, the taxonomy we presented was not perfect, we did feel that it adequately described what we observed as the rise of intermediary business models in the IP marketplace.
Byte-sized Potential: Can Compassion & Citizenship Go Viral? Posted by Shelly Terrell on Wednesday, May 7th 2014 Part of the category, Byte-sized Potential The number one benefit of educational technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential. – Steve Ballmer
Bullish on digital: McKinsey Global Survey results As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure. Respondents also suggest that organizational alignment is critical to seeing real business impact from digital. In the survey, we asked respondents about five digital-enterprise trends: big data and advanced analytics, digital engagement of customers, digital engagement of employees and external partners, automation, and digital innovation. Specifically, we inquired about their companies’ adoption of and focus on each trend, what impact digital technologies can (and do) have on their businesses, and what obstacles companies face in meeting their digital goals.
Survival Tips for Teaching Citizenship “The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.” – John Naisbitt A thousand years ago, books were accessible to a select few who were part of the top social and economic class, often one ethnicity, and profession. As technology develops so does access and now our learners are so blessed to be able to access knowledge from scientists, astronauts, producers, artists, Ted speakers, CEOs, fashion designers, musicians, and any expert in any profession by just carrying a connected digital device in their pockets.
The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom.
The Economics of Equity Crowdfunding My last post explored the role of curation in crowdfunding marketplaces ( The Due Diligence Dilemma ). Specifically, I focused on highly curated equity marketplaces—examples being CircleUp, FundersClub, and Seedinvest, which advertise that less than 5% of applications are accepted and listed onto the platform. I wanted to deepen my understanding of the economics behind these platforms so I started jotting down a few calculations. Which led to a few more. And, well, I figured why not dust off my financial modeling skills and whip up a rudimentary model for an equity crowdfunding platform. Webonauts Internet Academy . Parents and Teachers Webonauts Internet Academy is a web original game for PBS KIDS GO! that gives kids 8- to 10-year-old an opportunity to have some fun while exploring what it means to be a citizen in a web-infused‚ information-rich world. It is an engaging experience on its own but becomes all the more powerful when parents and teachers use game play as a springboard for conversations about media literacy and citizenship in the 21st Century. The Webonauts Internet Academy is a game about how to be safe and act respectfully online. Players create a customized space suit and complete a series of missions. The missions address key issues central to good citizenship: identity, privacy, credibility and web safety.
Debranding: why Coca-Cola's decision to drop its name worked The success of Coca-Cola's Share a Coke campaign in which the brand name was replaced by 150 of Britain's most popular names has led to a lot of scratching of heads as to what it was about this campaign that meant it worked so well. Chris Deere, head of brand activation at Coca-Cola Great Britain explains that, beyond the obvious attempt at personalisation, the campaign is about sharing: "We wanted people not just to find bottles with their own names on, but to surprise a friend or someone they love by seeking out a bottle with their name on it," he explains, pointing out, too, that social media is one way that global brands can make local connections. Of course, Coke is fortunate in that, even with the removal of its traditional logo, its script is still iconic, the red and white immediately recognisable, the world over. Deere admits that the strategy wouldn't have worked with a brand which didn't already have so much equity behind it.
Search Results digital citizenship Posted by Shelly Terrell on Saturday, October 26th 2013 Goal 19: Update Your Digital Footprint of The 30 Goals Challenge for Educators This year’s 30 Goals Challenge theme is, “This is MY Moment.” Each goal focuses on getting educators to believe their plans of action now will lead to positive changes and transformation in their teaching and learning environments. customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.” LAST INTERACTION channels act as the last point of contact prior to a purchase. All Industries ▼ Legend
The Ph.D Bust: America's Awful Market for Young Scientists—in 7 Charts - Jordan Weissmann Politicians and businessmen are fond of talking about America's scientist shortage -- the dearth of engineering and lab talent that will inevitably leave us sputtering in the global economy. But perhaps it's time they start talking about our scientist surplus instead. I am by no means the first person to make this point. But I was compelled to try and illustrate it after reading a report from Inside Higher Ed on this weekend's gloomy gathering of the American Association for the Advancement of Science. In short, job prospects for young science Ph.D.'s haven't been looking so hot these last few years, not only in the life sciences, which have been weak for some time, but also in fields like engineering.
Digital Citizenship Flashcards Another academic year is here and with it comes new clothes, lessons, and of course, new technologies. But are your child's digital citizenship skills back-to-school ready? If not, don't worry. To help them make the grade, download these flashcards to help them boost their online know-how. Norway PM Jens Stoltenberg works as secret taxi driver 11 August 2013Last updated at 11:34 ET Mr Stoltenberg said it was the first time he had driven for eight years Norwegian PM Jens Stoltenberg spent an afternoon working incognito as a taxi driver in Oslo, he has revealed.