background preloader

Eye tracking study reveals 12 website tactics

Eye tracking study reveals 12 website tactics
Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. This might be surprising for some people since the trend has been to add photos and graphics specifically to draw the eye. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2. This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. 7. 8. 9. This is another one you have to be wary of. 10. 11. 12.

http://www.directcreative.com/blog/eye-tracking-websites

Related:  Fundraising research

Eye tracking scientists track eye movements in glaucoma patients to check vision impairment while driving This is the article for the study of eye movement. For the tendency to visually track potential prey, see eye-stalking Yarbus eye tracker from the 1960s History[edit] In the 1800s, studies of eye movement were made using direct observations. 15 Must-Know Facts on How People View Websites Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them.

10 Twitter Mistakes You Should Avoid Twitter Mistakes to Avoid When you are roaming the web, searching for valuable Twitter related tips, what you really want is tested tips that are effective and straight to the point. Therefore, for today’s’ post, I will be sharing with you a list of 10 simple and direct Twitter mistakes you should avoid when using Twitter: Thou shall not blabber.Thou shall not follow random tweeps just to increase one’s number of followers.Thou shall not be inactive and complacent.Thou shall not talk too much about oneself and one’s achievements.Thou shall not expect to be retweeted if thou do not retweet in return.Thou shall not take followers for granted.Thou shall not spam.Thou shall not use “eggs” as avatars.Thou shall not use generic backgrounds.Thou shall not use Twitter to stalk or harm others.

14 Tools to Legally Spy On Your Competition Have you ever wished you were Bond? James Bond? Here are 007+007 = fourteen ways to spy on your competitors’ web sites, without breaking any FISA laws. 1. Statbrain – Using several sources, Statbrain’s algorithm computes the number of visitors to a website based on offsite factors like backlinks, Alexa Rank etc. 15 Tips for Crazy Good Facebook Marketing Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook’s own statistics, people spend more than 700 billion minutes monthly on the platform. Wow! more than meets the eye Imagine that you need a refresher on how to tie a tie. So, you decide to type [how to tie a tie] into the Google search box. Which of these results would you choose? Where did your eyes go first when you saw the results page? Did they go directly to the title of the first result? Did you first check the terms in boldface to see if the results really talk about tying a tie?

4 Lessons From The Web’s Most Ruthlessly Addictive Site During the average workday, I allow myself to take a couple “Internet breaks,” little bursts of Tumblr and Gawker and other forms of web candy that tug at my attention span like a needy kid. There’s one web threshold I never step over on a weekday, though: the Mail Online. The online outlet of the British tabloid is a one-way ticket to an hours-long surfing spree of celebrity gossip and moral outrage. It’s not web candy--this is web crack. And it’s not just me. The Mail Online now outperforms The New York Times, The Guardian, and pretty much every other online news property in terms of unique visitors. Target your social media use to your intended audience By Pamela Lewis Dolan — covered health information technology issues and social media topics affecting physicians. Connect with the columnist: @Plewisdolan — Posted June 14, 2010. While many social media users focus on the number of LinkedIn connections, Facebook friends or Twitter followers they have, experts say the focus should be on quality versus quantity.

8 Harsh Truths that Will Improve Your Life They say life is what we make of it. By the end of this post, I hope to have helped you decide whether that statement is true or not. There is no doubt that life has its ups and downs. However, how we deal with them can sometimes make all the difference. The 7 Habits of Highly Incompetent People - Global One TV By Michael Lee Number 1 - They Think, Say, & Do Negative Things. Yup. They see problems in every opportunity. They complain that the sun is too hot. They cursed the rain for ruining their plans for the day.

What You Think You Know About the Web Is Wrong If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. 11 tips for developing a mobile app that users will love Entrepreneurs are now going well beyond building mobile-friendly versions of their websites to create apps that actually add to their bottom line — but doing it well is easier said than done. And a big part of why an app does or doesn’t take off is its usability, plain and simple. That’s why I recently asked a panel of 11 successful young entrepreneurs the following question: What are some app design best practices that entrepreneurs (and their dev teams) should not ignore? Below is their best advice — some of which can be hashed out early in the development phase, and a few tips on details to polish just before release:

Digital marketing Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels.

Related:  e-profileReal Estate