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Quantcast: Measure + Advertise

Quantcast: Measure + Advertise

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Landscape 2013: Who are the Players in the IP Marketplace? In October of 2007, Ron Laurie and I first presented our paper, entitled “A Survey of Established and Emerging IP Business Models,” at the 8th Annual Sedona Conference on Patent Litigation. In that often-cited paper, we presented a new taxonomy comprised of seventeen IP business models in the marketplace. Although, admittedly, the taxonomy we presented was not perfect, we did feel that it adequately described what we observed as the rise of intermediary business models in the IP marketplace.

You Deleted Your Cookies? Think Again More than half of the internet’s top websites use a little known capability of Adobe’s Flash plug-in to track users and store information about them, but only four of them mention the so-called Flash cookies in their privacy policies, UC Berkeley researchers reported Monday. Unlike traditional browser cookies, Flash cookies are relatively unknown to web users, and they are not controlled through the cookie privacy controls in a browser. That means even if a user thinks they have cleared their computer of tracking objects, they most likely have not. What’s even sneakier? Several services even use the surreptitious data storage to reinstate traditional cookies that a user deleted, which is called ‘re-spawning’ in homage to video games where zombies come back to life even after being “killed,” the report found.

How to Fight Information Overload Information overload is a creature that has been growing on the Internet’s back since its beginnings. The bigger the Internet gets, the more information there is. The more quality information we see, the more we want to consume it. The more we want to consume it, the more overloaded we feel. This has to stop somewhere. And it can. 15 Coolest Photos You Won't Believe Are Not Photoshopped Dean Potter's most recent solo walk at Taft Point in Yosemite by Photographer Jeff Cunningham. Sleeping on Heaven. Apparently, the model was just jumping! Demographics for Social Media Sites 2014 - Facebook, Twitter, and more You can hardly watch a live TV show anymore without a display of tweets, and certainly Facebook appears to be a mainstay of social interactions. Based upon the conversations surrounding, and media coverage of, social media; one would think that the whole world spends its day engaging with it. But, how many really interact with social media and who are they? A Pew Research Center report on social media usage provides a pretty updated look at who is doing what. 73% of online adults (18+) use a social networking site.

The Economics of Equity Crowdfunding My last post explored the role of curation in crowdfunding marketplaces ( The Due Diligence Dilemma ). Specifically, I focused on highly curated equity marketplaces—examples being CircleUp, FundersClub, and Seedinvest, which advertise that less than 5% of applications are accepted and listed onto the platform. I wanted to deepen my understanding of the economics behind these platforms so I started jotting down a few calculations. Which led to a few more. And, well, I figured why not dust off my financial modeling skills and whip up a rudimentary model for an equity crowdfunding platform. Behavioral targeting Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws. When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. Onsite Behavioral Targeting[edit] Network Behavioral Targeting[edit]

Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People Want to know how to persuade people online and get what you want? The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. I’m not going to cover reciprocity, scarcity or social proof and all those widely known persuasion principles. You already know all about those (in case you don’t, stop everything and read this book by Cialdini).

How to Use Amazon Web Services to Make a Video on Demand Service - ReadWriteCloud Google TV is about to launch. It's playing a part in the way people think about how the Internet and traditional media meet to form an entertainment experience that is new but not relegated to a traditional television set or a personal computer. Right now, television shows or movies can be converted to be seen online but it requires a digital device to view the programming. The television set can support digital media but it often lacks a browser. That's what Google is banking on will make the difference.

Social Media Demographics – Instagram, Tumblr, and Pinterest - Agile Impact Instagram, Tumblr and Pinterest are very popular social networks. All 3 are image based, and while they are used by thousands of people every day, they can be ineffective if you’re not targeting the right demographic. Unlike Twitter and Facebook, demographics for these 3 sites are a bit more specific. Instagram Instagram is probably the most diverse social network out of the three. About InnovationLabs – Overview Click on this image to view a photo gallery of some recent projects. InnovationLabs is recognized as one of the world’s leading innovation consulting firms. We bring the many dimensions of innovation together into practical understanding and meaningful action. We offer a complete range of innovation services, and we have an unparalled record of success in our projects. Our clients say very good things about us, and our writings are some of the most admired in the innovation field.

Rapleaf and the Facebook Privacy Ruckus: Tech News ? Updated: In the analog world of J.Crew catalogs and credit card purchases, credit bureaus like Experian built profiles on most of us. In the digital world, a new kind of digital data aggregator is spreading its tentacles on the web. The latest privacy-related dust-up at Facebook, sparked by a WSJ story, might be making Facebook the target of the consumer ire, but in my opinion, the real story centers around San Francisco-based Internet information aggregation company called Rapleaf. In their story, Emily Steel and Geoffrey Fowler of WSJ write: In this case, however, the Journal found that one data-gathering firm, RapLeaf Inc., had linked Facebook user ID information obtained from apps to its own database of Internet users, which it sells. RapLeaf also transmitted the Facebook IDs it obtained to a dozen other firms, the Journal found.

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