The Best Promotion Is Never Self Promotion Promoting yourself is easy. All it takes is a little guts, a little determination, and in extreme cases, very little self-awareness. We all try, to some degree, to promote ourselves. That's why we're all experts at picking out the self-promoters, shameless or otherwise. There's a much better way. There was always that last two minutes where Johnny was asking people, "Thank you for coming--what do you have coming up?" You have the same ability to promote with your employees, your customers, your vendors--basically anyone--but it's easy to lose sight of that when your primary focus is on crafting a business image, building a personal brand, or just protecting your professional turf. Entrepreneurs are especially vulnerable to glory hogging since early on a small business is a reflection of its owner and its success often depends on the owner's ability to build a reputation for knowledge and expertise. But it can be done. Instead, share how a customer did something smart.
Air Clicker - Camera Concept by Yeon Su Kim Two Finger Camera! Doing it the Apple way, Air Camera strips away all the unnecessary aspects to a digital camera design. It leaves us with a Bluetooth enabled camera lens and a motion-sensor shutter button mounted on two rubber bands. Precious moments are captured with a simple click gesture and the images get transferred to your synced smartphone immediately. This is how it works: if you want to click pictures, wear the camera band on your thumb and the shutter button on your forefinger and gesture to click a pic. I think it’s a clever and fun concept! Designer: Yeon Su Kim
Learndot Launches Its Learning Platform For Corporate Universities We’ve heard a lot about how massive open online courses like Udacity are disrupting the traditional world of higher education. Not too long ago, Learndot, which is officially launching today, wanted to be a part of this revolution, too. After beta testing their ideas for a P2P learning platform last year, however, the team decided that its service was better suited as a learning tool of corporate universities that need to train their employees. Learndot was originally founded as Matygo after going through Vancouver’s GrowLab accelerator about three years ago. The service, which later came to rely heavily on Google Hangouts to enable its video-based learning platform, never quite took off. The existing legacy systems for this, Lambert argued when I talked to him, are often too hard to use. In the process of building the new app, the team decided to drop Google Hangout (which also made scaling harder for the company) and focus on real-time interactions through text instead.
What to expect in 2013 Year of the paywall, once again? “Don’t forget 2013 is the year of Paid Content,” read the seasons greetings message from Piano Media. Some in the US, where more than 300 papers now have some kind of digital subscription model, might argue that the year of the paywall has been and gone. But in Europe and the rest of the world, paid-for web content - aside from PDF replicas and mobile apps – is still relatively rare. And even in the US, most paywalls are still too new to have truly proven themselves as effective. Innovations in advertising Traditional banner-style advertising just isn’t making enough money online for news organisations, and if advertising is going to continue to be a key part publishers’ income it is going to have to evolve. As distasteful as some might find it, the prevalence of sponsored editorial content might well grow in 2013, as publishers seek ways to offer brands something more. Mobile first newsrooms Responsive/adaptive design More exciting visual story-telling
Tech Demos Technology In session 1 of TED2013, we are meeting many new robots. First, we watched the amazing clip above of a troupe of tiny humanoid Nao robots dancing intricate choreography in unison. Culture The Best Props at TED TED2013, “The Young. How Technology is Changing Marketing November 26 2012 223 Flares Twitter 170 Facebook 17 Google+ 11 LinkedIn 24 inShare24 Buffer 1 223 Shares × Public relations and marketing are no longer about Media Advisories and Press Releases. Gambling is fun. Here’s why: Big Data Big data is how brands can personalize and prioritize messages to their customer. Marketers must find the pulse of their audience. We must: 1. 2. 3. 4. One personal favorite company who does this right is gilt.com. The data is central. Each customer gets a different email targeted to their specific needs, wants, and wishes. How cool (or creepy) is that? What are some other companies or brands who seem to know you the best?
Digital ecosystems: an in-depth comparison 168inShare Jump To Close There was once a time when the business of consumer technology was conducted with tangible goods. You bought a thing, whether it was a Sony VCR or a Sega console, you carried it home amidst a hormonal high of hunter-gatherer instinct, and you prayed to the electro-deities that it wouldn't lose whatever format war it was engaged in. Adding functionality to your purchase was done in the same way. That overriding paradigm hasn't actually changed in modern times, even as the devices themselves have grown exponentially more versatile. Sticky TOC engaged! The pitch is as simple as it is universal: you only need one account (with us!) My aim today will be to compare, in terms of features and approach, the "access-everything" accounts on offer from those six biggest companies. Movies and music Movies and music Entertainment has been big business pretty much since the dawn of man, and its two dominant forms today are film and music. Music Film and TV Reading Reading Gaming Gaming
JP Astolfi réconcilie savoirs disciplinaires et constructivisme Par François Jarraud De tous les livres, quelques uns émergent. C'est le cas de celui de Jean-Pierre Astolfi. D'abord par le style clair au service d'une pensée dense et ruche. Ensuite par les efforts développés par l'auteur et l'éditeur pour la mettre au service du lecteur : des résumés réguliers, un commentaire de synthèse par double page. Enfin par la thèse. Entretien avec Jean-Pierre Astolfi Remarquablement écrit, d’une grande densité et en même temps d’une grande clarté, votre ouvrage mène une réflexion de fond sur l’enseignement. Merci d’abord pour le compliment toujours agréable à entendre, mais pour moi le souci de l’écriture n’est pas une coquetterie gratuite. Nous sommes à un moment historique où certaines questions centrales ne peuvent être esquivées, mais où les choix de politique éducative risquent de s’opérer à « bas bruit », sans grands remous, si l’on n’appelle pas les choses par leur nom. L’ouvrage réhabilite les savoirs disciplinaires. ? ? ? Jean-Pierre Astolfi
Innovative Journalism Projects from 2012 That Will Shape 2013 Click here to read the entire series This post was written by Ryan Graff of the Knight News Innovation Lab and originally appeared on the Lab’s blog. While the Knight Lab spent last week looking back at 2012, what we’re really excited about is 2013 and beyond. Nieman Journalism Lab has a whole series on what to look for in 2013, from a not-so-shabby group of journalism and technology gurus — Amy Webb, Matt Waite, Erin Kissane and our own Miranda Mulligan among them. At the Knight Lab, we saw glimpses of the future in many projects that launched this year. the rise of algorithms Summly‘s launch got us thinking again about how algorithms are bound to become common newswriting tools. Plus, there’s every chance that algorithms will find news rather than write it. transparency A few 2012 projects brought us greater transparency, which will almost certainly be a trend that carries us into 2013. crowdsourcing and tech Super Pac App: What a great example of technology’s positive effect on journalism.
Interactive Design Era It’s all moving so quickly. Just yesterday, we were amazed by the miracle of making calls from our cars. Now we’re furious when our 4G cuts out while streaming an HD video on a four-inch touch screen, just because we’re 50 feet underground riding the subway. Connecting is a short documentary by Bassett & Partners and Microsoft that explores how our lives (and our gadgets) have and will change in a more connected world. It’s 18 minutes long but very worth the time, as it features interviews with designers from Method, Twitter, Arduino, Frog, Stamen, Microsoft, and Nokia. What’s crazy, even with the magic of editing, is that so many of these talented perspectives tend to finish one another’s sentences. As you watch, you’ll see a general consensus on a few really important points. Our phones demand too much attention, detracting from our real experiences. But that doesn’t make any of the ideas wrong. [Hat tip: The Creators Project]
Why Solving Problems Beats Marketing I am looking out the window of my office seeing buildings with many dark windows, behind those tinted panes of glass are people working and living and they all have problems and challenges…every one. They don’t care about you or your company all they care about is finding a solution to their daily life challenges and issues. Problems come to people in many forms and it creates nagging and ongoing pain and dissonance that they wake up with every day and it bounces around in their heads as they toss and turn at night. The pain could be that they are overweight or they don’t have enough money, their business sales are slow or their relationship is so distracting that they can’t concentrate at work. People just want those problems to go away and find solutions to them so they can enjoy life. So the main question to ask is… what answers and solutions can I provide today to prospective clients that will ease their pain? Some of the specific questions that you should be asking yourself are
This Is How You Make Something Go Viral: An Impractical Guide Really? Really? How about this, produce original, well-written content. Also, "I know it sucks guys, but we have to do it" is a piss poor argument. Further, at least in my opinion, one or two Mobutu level posts a day is a hell of a lot better than 500 Neetzan posts about cats or whatever stupid song is trending sprinkled with one or two HamNo "how much snark can I fit into 50 words" posts (not that he [HamNo] isn't good, he is, but he could be so much better if it didn't feel like he was belching stuff out to meet some quota). Let writers be writers damnit. Oh, and the comment system, let us not forget that. Il y a une vie après le bac ! | Tout ce qu’il faut savoir pour s’orienter dans l’enseignement supérieur
eBay : le bénéfice de 2012 chute de 19 % Le Monde.fr avec AFP et Reuters | • Mis à jour le Le distributeur en ligne eBay a annoncé, mercredi 16 janvier, des résultats annuels supérieurs aux attentes du marché (.pdf), même si son bénéfice net a fortement reculé en raison d'une base de comparaison défavorable. Le bénéfice net annuel a chuté de 19 % à 2,6 milliards de dollars (1,95 milliard d'euros), et celui du quatrième trimestre de 62 % à 751 millions de dollars (565 millions d'euros). Mais les résultats 2011 avaient été gonflés au quatrième trimestre par les recettes exceptionnelles tirées de la cession par le groupe de sa part dans le système de messagerie Skype. Le chiffre d'affaires a pour sa part été meilleur que prévu : il a progressé de 21 % à 14,1 milliards de dollars (10,6 mds d'euros) sur l'année et de 18 % à 4 milliards de dollars (3 milliards d'euros) au dernier trimestre. Dans des échanges d'après-Bourse, après une baisse initiale, le titre eBay avançait de près de 2 %.