Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws. When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or contextual web page content. Onsite Behavioral Targeting Network Behavioral Targeting Case law See also
Related: online transparency and privacy
You Deleted Your Cookies? Think Again | Epicenter More than half of the internet’s top websites use a little known capability of Adobe’s Flash plug-in to track users and store information about them, but only four of them mention the so-called Flash cookies in their privacy policies, UC Berkeley researchers reported Monday. Unlike traditional browser cookies, Flash cookies are relatively unknown to web users, and they are not controlled through the cookie privacy controls in a browser. That means even if a user thinks they have cleared their computer of tracking objects, they most likely have not. What’s even sneakier? Several services even use the surreptitious data storage to reinstate traditional cookies that a user deleted, which is called ‘re-spawning’ in homage to video games where zombies come back to life even after being “killed,” the report found. So even if a user gets rid of a website’s tracking cookie, that cookie’s unique ID will be assigned back to a new cookie again using the Flash data as the “backup.” Tools: See Also:
Online Behavioral TrackingSkip to main content Electronic Frontier Foundation Defending your rights in the digital world Search form Main menu Online Behavioral Tracking Who knows what you're doing when you browse the web? New web technology has created many unexpected ways for corporations to track your web activity without your knowledge. New threats include "super-cookies " like Adobe's "Local Shared Objects" and Microsoft's "User Data Persistence." EFF is working with lawmakers to close legal loopholes that enable unscrupulous tracking with corporations to teach them how to manage data responsibly and with the media to educate the public about corporate behavior and user rights. Donate to EFF Stay in Touch NSA Spying eff.org/nsa-spying EFF is leading the fight against the NSA's illegal mass surveillance program. Follow EFF Australia should be getting fair use.
Rapleaf and the Facebook Privacy Ruckus: Tech News ?Updated: In the analog world of J.Crew catalogs and credit card purchases, credit bureaus like Experian built profiles on most of us. In the digital world, a new kind of digital data aggregator is spreading its tentacles on the web. The latest privacy-related dust-up at Facebook, sparked by a WSJ story, might be making Facebook the target of the consumer ire, but in my opinion, the real story centers around San Francisco-based Internet information aggregation company called Rapleaf. In this case, however, the Journal found that one data-gathering firm, RapLeaf Inc., had linked Facebook user ID information obtained from apps to its own database of Internet users, which it sells. The funny part is that Rapleaf, doesn’t need any of the user ID stuff. If you want to understand what Rapleaf does, I suggest you visit the website of a San Francisco-based startup, Flowtown, which specializes in helping companies craft social media marketing messages. Related content from GigaOM Pro (sub req’d):
Behavioral TargetingIssue Behavioral targeting provides advertising to Internet users based on Web surfing habits. This ability has enormous benefits to both advertisers and consumers, but has received a fair amount of attention from state and federal legislators because of perceived threats to consumer privacy. Proposed bills in Congress and state legislatures would require that consumers receive notice of behavioral tracking and mandate data deletion and the ability to opt-out of all tracking. Additionally, the Federal Trade Commission has proposed a set of self-regulation guidelines for companies who use behavioral advertising. AAF Position The AAF believes the government should show a real or potential harm before adopting regulations concerning behavioral targeting. Opposition Privacy advocates have decried the use of behavioral targeting, insinuating that the data collection required to provide ads tailored to a consumers interest is too intrusive. In New York, Assembly Bill 9275, introduced by Rep.
Regulation of Behavioral AdvertisingThe targeted Internet advertising phenomenon is viewed with growing concern by privacy advocates who fear that controversial practices like behavioral tracking are ripe for abuse. A coalition of consumer and Internet rights groups have written a joint open letter addressed to the House Committee on Energy and Commerce in which they articulate some specific concerns about behavioral tracking and provide an outline of proposed regulatory guidelines that they believe should be enforced to protect consumers. Behavioral tracking, a practice that is used by all of the major Internet advertising networks, involves building a profile of information about users based on which websites they visit. This information helps ad companies display advertisements that are more narrowly targeted to the interests of individual users. The proposal also calls for new rules to govern data disclosure. This is not an abstract or arbitrary concern. Further reading
Personal Details Exposed Via Biggest U.S. Websites» Your iPhone Is Tracking YouIt turns out the iPhone may be a little sneakier than you thought. According to security researchers, the phone keeps track of everywhere you go, and it then saves the information in a file on the iPhone and on the owner’s computer when the two are synced. This story was first reported by The Guardian (read the original story by clicking here), and it is now sweeping through across the Internet. Many people are upset, claiming this is a huge breach in security, and I have to agree. I wasn’t even that surprised to find out my iPhone is likely storing all my location information.
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Facebook in Online Privacy Breach; Applications Transmitting Identifying Information