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Getting Started

Getting Started
Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string "Avatar" in a heading 1 format. However, the HTML tag doesn't give any information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo! 1. 1a. Your web pages have an underlying meaning that people understand when they read the web pages. 1b. itemscope and itemtype Let's start with a concrete example. To begin, identify the section of the page that is "about" the movie Avatar. Back to top 1d.

http://schema.org/docs/gs.html

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How to build backlinks In “What are backlinks?”, we defined backlinks and why they’re valuable for your website’s marketing and SEO strategies. What we (intentionally) didn’t dive into was how to build backlinks. As with most marketing / SEO efforts, the backlink building process starts with analysis. Because the value of a backlink has a direct relationship to the value of the website it appears on, you first need to know what sites warrant outreach in your backlink building campaign. This post is part 2 of our backlinks series: Check out "What are backlinks and why should you care?"

Microformat A microformat (sometimes abbreviated μF) is a web-based approach to semantic markup which seeks to re-use existing HTML/XHTML tags to convey metadata[1] and other attributes in web pages and other contexts that support (X)HTML such as RSS. This approach allows software to process information intended for end-users (such as contact information, geographic coordinates, calendar events, and similar information) automatically. Although the content of web pages is technically already capable of "automated processing", and has been since the inception of the web, such processing is difficult because the traditional markup tags used to display information on the web do not describe what the information means.[2] Microformats can bridge this gap by attaching semantics, and thereby obviate other, more complicated, methods of automated processing, such as natural language processing or screen scraping. Background[edit] Neither CommerceNet nor Microformats.org operates as a standards body. class

10 New Google Algorithm Tweaks By Navneet Kaushal Expert Author Article Date: Whenever Google makes a change in its search algorithm, it makes for big news. The search engine has recently revealed a compilation of the latest algorithmic tweaks it has made. Web Squared: Web 2.0 Five Years On - by Tim O'Reilly and John Battelle Five years ago, we launched a conference based on a simple idea, and that idea grew into a movement. The original Web 2.0 Conference (now the Web 2.0 Summit ) was designed to restore confidence in an industry that had lost its way after the dotcom bust. The Web was far from done, we argued. In fact, it was on its way to becoming a robust platform for a culture-changing generation of computer applications and services. In our first program, we asked why some companies survived the dotcom bust, while others had failed so miserably.

What are backlinks, and why should you care? Backlinks have long been a hot topic in SEO. Marketers regularly debate the finer points of how to get them, how to make them look natural, and how to find high-quality opportunities — all while avoiding penalties from Google. And if you're a freelance designer helping businesses with their marketing, you've got to understand them. Why?

Microdata (HTML5) Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages.[1] Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows search engines to understand the information on web pages and provide more relevant results to users.[2][3] Microdata uses a supporting vocabulary to describe an item and name-value pairs to assign values to its properties.[4] Microdata is an attempt to provide a simpler[citation needed] way of annotating HTML elements with machine-readable tags than the similar approaches of using RDFa and microformats. Microdata vocabularies provide the semantics, or meaning of an Item. Web developers can design a custom vocabulary or use vocabularies available on the web. Here is the same markup with added Schema.org[5][6][7] Microdata:

The Ultimate Guide To A/B Testing - Smashing Magazine Advertisement A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. WAI-ARIA Overview Quick links: WAI-ARIA, User Agent Implementation Guide, FAQ See also FAQ: What is the current status of WAI-ARIA development? Introduction WAI-ARIA, the Accessible Rich Internet Applications Suite, defines a way to make Web content and Web applications more accessible to people with disabilities. It especially helps with dynamic content and advanced user interface controls developed with Ajax, HTML, JavaScript, and related technologies. Currently certain functionality used in Web sites is not available to some users with disabilities, especially people who rely on screen readers and people who cannot use a mouse.

5 best backlink monitoring tools in 2017 Now that you know what backlinks are and how to build them, the next step is to start monitoring your backlink profile. As your site grows, this becomes more important, allowing you to spot broken links, spammy external links, overuse of anchor text, and more. The following are the best tools to monitor backlinks, making what could be an arduous and tedious process much easier. There’s a product for everyone, whether you have a budget or want to try for free, so find one that fits your needs and get started. This is the 3rd and final post in our series on backlinks. Check out "What are backlinks, and why should you care?"

How Schema.org Will Change Your Search Results & What it Means for Marketers Jeff Ente is the director of Who's Blogging What, a weekly e-newsletter that tracks over 1,100 social media, web marketing and user experience blogs to keep readers informed about key developments in their field and highlight useful but hard to find posts. Mashable readers can subscribe for free here. Algorithms aren’t going away anytime soon now that websites have a better way to directly describe their content to major search engines. Meta Description Magic: Think Less about SEO & More about Click-Throughs The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them. How Search Engines Use Meta Descriptions The best examples of meta descriptions and how search engines use them come from search engines themselves.

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