Organs For Fashion Incentivizes Donors. Iran pays people to donate their organs. Israel has a "no give, no take" policy (opt-out, and you drop to the bottom of the list, if you ever need one). Countries have different ways of promoting organ donorship. Now, here’s another: high-end clothes. With the help of Native , a media agency, the Organ Donor Foundation , in South Africa, has set up a fashionable pop-up shop, where the currency isn’t cash or credit. Buy-in delivers sign-up. Google Launches Maps Engine Lite, Makes It Easy To Create Advanced Custom Maps. For years now, Google has offered its Google Maps Engine to enterprises that want to visualize their custom geospacial data.
Starting today, anybody will be able to use a subset of this functionality, thanks to the launch of Google Maps Engine Lite (beta). This new tool, Google says, will allow any mapping enthusiast to “create and share robust custom maps using this powerful, easy-to-use tool.” Maps Engine Lite allows users to upload small spreadsheets with locations and visualize them on a map. They can also compare up to three different data sets for, the company stresses, non-businesses purposes. Prayer vigil for fine weather as farmers queue for fodder. A 24-hour prayer vigil for fine weather has been held on the Kerry-Cork border.
The vigil in Rathmore, in the shadow of the Paps mountains — ancient symbols of fertility called after the breasts of Anu — took place in the worst May in living memory in the area and attracted hundreds of people. The vigil, which finished on Thursday, was held at St Joseph’s parish church and was at the request of the people of the area, said parish priest Fr Pat O’Donnell. Over the past few weeks, Rathmore has been dominated by tractors and trailers lining up for fodder from early morning until late in the evening and the sight of farmers desperate for feed for their animals has moved local people, the priest said.
“Some people joined up at 8am and didn’t get to leave the queue until 5pm,” said Fr O’Donnell. “The message the people want to send to the farmers is you are not alone.” That message may indeed have been heard by the gods as, according to the Met Office, there is better weather ahead for next week. Who Likes Electric Cars? Rich, Educated, Middle-Aged Men, That's Who. Conservatives don’t buy into ‘green’ labels. DUKE (US) — When it comes to deciding which light bulb to buy, a label touting a product’s environmental benefit may actually discourage politically conservative shoppers.
Researchers conducted two studies to determine how political ideology affected a person’s choice to buy energy-efficient products in the United States. The authors suggest that financial incentives or emphasizing energy independence may be better ways to get people to buy energy-efficient products than appealing to environmental concerns because these represent unifying concerns that cross political boundaries.
Dena Gromet and Howard Kunreuther at the University of Pennsylvania’s Wharton School and Rick Larrick at Duke University’s Fuqua School of Business published their findings in the Proceedings of the National Academy of Sciences. “A popular strategy for marketing energy efficiency is to focus on its environmental benefits,” says Gromet, lead author on the studies. Learning to recycle: Does political ideology matter? Public release date: 14-May-2013 [ Print | E-mail | Share ] [ Close Window ] Contact: Mary-Ann Twist JCR@bus.wisc.edu 608-255-5582 University of Chicago Press Journals Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research .
"Given the sharp differences in attitudes toward sustainability, surprisingly little attention has been paid to understanding how to appeal to differences in political orientation in order to influence recycling. Unique appeals targeted to liberals and conservatives may be more effective at getting them to adopt environmentally conscious behaviors," write authors Blair Kidwell (The Ohio State University), Adam Farmer, and David M. In one study, consumers were asked about their recycling intentions after reading various appeals.
Are today's Millennials splintering into a new generational cohort? Maybe! - Debevec - 2013 - Journal of Consumer Behaviour. Are Millennials The Greenest Generation? Maybe Not. Conventional wisdom says Millennials are the greenest generation in history.
Surveys show that those born after 1980 are more likely to support alternative energy, and less likely to see global warming as a hoax, for example. But two recent studies paint a different picture of young(ish) people today. Advertising agency DDB finds that "most are not willing to choose the environment over their wallets or quality of life. " Its Life Style Study finds that attitudes outrun behavior: the boomer generation is more reverent of the environment. How to stop binge drinking and speeding motorists: Effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing - Martin - 2013 - Journal of Consumer Behaviour. Communicating sustainability: lessons from public health. This post by Steven Johnson, founder of Collaborative Change, first appeared on Guardian Sustainable Business.
Consumer behaviour change is the challenge of our time. As governments and brands are beginning to realise, upstream improvements are relatively easy to make compared with the herculean task of shifting consumer behaviours downstream. Connecting Citizens To Their Government By Turning It Into A Game. Anyone who has sat through a community planning meeting knows--well, they’re not always exciting, and not always terribly involving.
The traditional civic decision-making process can be a turn-off, even if you care deeply about the issues involved. The goal of Community PlanIt--a game built around local issues that’s now been played in several cities--is to engage people more, challenge them for their thoughts, and bring new residents into the process. It works like this: A group--say, a planning commission or small business--puts up a few hundred dollars for community investment.
Players register on the Community PlanIt platform, and take part in three "missions. " To win pledgeable "coins," they complete "challenges" within each mission. The Engagement Lab, which is based at Emerson College, recently completed a three-week game with the University/Southwest (USW) district of Philadelphia. About half the players so far have been under 18.