Emotional / Behavioral Web Design
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December 2, 2011 by Luke Wroblewski In his Designing for Emotion: Sex, Love, & Violence presentation at the Warm Gun Design Conference in San Francisco, CA Dave McClure walked through several ways to create emotion in people that can be applied to product design. Be different, take risk: when you are small, you have nothing to loose so try new things. Don’t be afraid to piss people off.
Warm Gun: Designing for Emotion
Understanding Your Brain for Better Design: Left vs. Right | Webdesigner Depot
The concept of the left and right brain only lately popped up in the late 1960′s, but since has become a well-known part of human psychology. While we all use both sides of the brain, each of us has a dominant side , and this dominant side makes up for a huge part of our personalities. Each individual thinks a certain way, has more interest in certain areas, and above and beyond all — is most effective in certain ways. An accurate understanding of the left and right brain can help one to become more productive, efficient, and creative.Designers often don’t take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the sites they build. Considering psychology in your design process can have a few positive effects on your end result. If you take the time to think about what your visitors want and how they want to get it, then you’re already on the right track to creating a site that will tap into the psychological drives of your target audience. By considering visitor psychology, you’ll likely end up with happier visitors who are more likely to perform the actions you want them to, whether that’s getting in touch with you, buying your product, or referring their friends. This is the main reason for taking psychology into account in your designs. You want to make it more likely your visitors will do what you want.
The Psychology of Web Design | Webdesigner Depot
Stop Designing Aesthetics, Start Designing Emotions | Webdesigner Depot
Despite the somewhat provocative title, you shouldn’t really stop designing aesthetics. Gradients and colors and contrast are all good, but there’s a more important side to web design that many people overlook most of the time: Designing emotions. Discussing emotion in design is a bit of a hot topic at the moment, it seems to be popping up in more and more blog posts and speaker sessions. In fact I saw at least three different web designers say that it was the subject of the talk which they had recently submitted for next year’s SXSWi.
Step with me, if you will, into my humble DeLorean, and travel back in history to that time you fell asleep in your design theory course. You didn’t need Gestalt theories, you thought. You already knew how to make a killer logo. You had more important things to do, like daydream about becoming Sagmeister ’s next protegee. I hate to break it to you, but those fundamentals of perceptive organization go way beyond just making a pretty picture.
Strengthening behavioral cues in UX web design with Gestalt principles | Webdesigner Depot
How does your web design make people feel? What emotions does it stir? Will it attract, persuade and motivate?
Emotion In Web Design
Emotional Web Design
by: Sarah Hicks The state of the web has changed over the years and has taken a new turn in the recent year. Designers and marketers are beginning to examine the human element in their clients websites. With an age of worrying about Google, Yahoo & Bing and how to play the SEO game, many are forgetting about the people who are actually using the website. Sure, SEO is an important piece of website success, but if all the user is doing is finding your website and leaving, what’s the point? Engaging the customer and allowing them to feel certain things when using your website is key.
Our approach to website design strikes a strategic balance between great design and user-friendly function. After all, Minnesotans just like us did dream up the Juicy Lucy! You might just say we've learned a thing or two about creating greatness. Good design is more than just making something look pretty. The fundamental purpose behind the concept of design is to create an emotional reaction.
Web Design for Emotion
In part one of this series , we examined some of the more problematic personality traits user researchers are likely to encounter in their work. Now that we’ve seen how individual personalities can put a damper on your day; let’s explore some ways to overcome the problems inherent to each. The Shy One
Understanding User Personalities (Part 2)
Understanding User Personalities (Part 1)
UX researchers are exposed to a broad cross-section of people and personalities, especially when it comes to conducting user tests. Frequently, the people we encounter are willing, helpful participants to the research process — but what happens when respondents aren’t so willing or helpful? Although it’s far from ideal, it’s inevitable: some research participants are difficult to work with. In this series — covering the absolute basics of user personality types — we’ll begin by introducing some of the more problematic personalities.Psychological Manipulation in eCommerce Design | UX Booth
Web designers and architects use an array of psychological tricks to manipulate users into specific behaviors. What can be learned from these tricks? And, more importantly, is it ethical?How To Cultivate Emotional Engagement In Web Design
Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business.Le defi : manipuler l'utilisateur au moyen d'une application web de moins de deux minutes pour lui faire ressentir une emotion en particulier. Vous partez de zero, vous avez deux jours ! (Workshop tuteuré par Patricia Gallot-Lavallée ). Le flow est un etat émotionnel déclenché en situation de mise au defit . Il se manifeste chez l'utilisateur (d'application web ou non) par l' alternance perpétuelle d'un sentiment de contrôle puis de perte de contrôle de la situation .
Expérience de webdesign émotionnel - Emotional Webdesign Experiment. - ?Le Blog Indélébile
Lately I have been working on a number of print projects, which is a change for me due to most of my projects over the past year being almost strictly web based. The addition of print projects has been an enjoyable one, and it has even opened my eyes to a few things I seem to have been overlooking in my web work. The most glaring thing I have noticed is missing from most of my web work is projects that hope to achieve an emotional connection between the user and the brand being communicated. Some products and services may be better served through rationalization, however after browsing the web for a while it became apparent that the vast majority of websites are completely emotionless. Why is the Web Lacking Emotion? Over the past couple of days I have been observing websites, and comparing them to the way printed materials are used to communicate.