background preloader

Behavioral Engineering / Persuasive Technology

Facebook Twitter

BioViva tests gene therapy to reverse biological aging. In Brief The announcement serves as the first time that a company will try multiple therapies in one person in an attempt to reverse the biological aging process The Breakthrough By combining two therapies that were developed outside of the US, BioViva USA, Inc. has begun treating an individual using gene therapy intended to reverse the aging process, becoming the first company to do so.

BioViva tests gene therapy to reverse biological aging

The CEO of BioViva, Elizabeth Parrish, made an announcement that the subject has already resumed their normal routines and is doing well. How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver. In 10 Years, We Won’t Use Personal Technology. Nir’s Note: In this guest post, user experience designer Aaron Wilson, discusses a deep flaw of our digital devices and makes an audacious prediction about the future of consumer technology.

In 10 Years, We Won’t Use Personal Technology

Follow Aaron on Twitter @aarowilso. No one wants to make a mistake like the one Clifford Stoll made in 1996. In the February issue of Newsweek Magazine, his now infamous article carried the headline, “The Internet? Bah!” Latest Technology Trends Designed to Eliminate Distractions. Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment startup entrepreneurs dread.

Latest Technology Trends Designed to Eliminate Distractions

Paul is the founder of Hemingwrite, a “distraction free writing tool with modern technology like a mechanical keyboard, e-paper screen and cloud backups.” At first glance, the Hemingwrite could be mistaken for an old-school typewriter inlaid with a Kindle display. Despite its “modern technology,” it looks like a 1980s throwback from Radio Shack. Two gaudy dials sit on either side of chunky black plastic and a huge red button — which could easily be mistaken for an ignition switch — turns it on. What A-Players Do That You Don’t. This post is part 2 of a 3-part series.

What A-Players Do That You Don’t

See part 1 here and part 3 here. (Photo credits) What if I told you I know of a guaranteed, foolproof way to get in the best physical shape of your life without strenuous workouts? Why Your Goals Are Bound to Fail, and What You Can Do About It. “Chains of habit are too light to be felt until they are too heavy to be broken.” – Warren Buffet (photo credits) If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year.

Why Your Goals Are Bound to Fail, and What You Can Do About It

Good for you! Realistically though, you’re going to fail. The Power of No. Nir’s Note: Is “no” the most powerful word in the English language?

The Power of No

In this guest post Chikodi Chima explores what happens when people say, “No.” Chikodi is a former VentureBeat staff reporter who helps startups with their public relations and marketing. His blog is PR Tips For Startups and he is @Chikodi on Twitter. Sirens were beautiful creatures from Greek Mythology who lured sailors to their death. 4 Simple Things I Did to Control My Bad Tech Habits. Nir’s Note: In this guest post, Sharbani Roy explores techniques she used to change her bad habits related to eating, sleeping and exercising.

4 Simple Things I Did to Control My Bad Tech Habits

Sharbani blogs at sharbaniroy.com and you can follow her on twitter @Sharbani. It’s 2 AM and you’re exhausted, but unable to sleep. You’ve been cycling through Facebook, email, and other online media for hours. The Number One Reason Good Habits Don’t Last. Mind Hacking a Book. HOOKED debuts on the WSJ bestseller list.

Mind Hacking a Book

“Hi Nir,” the email began. “I have been reading your work and find it incredibly interesting.” Naturally, this is the kind of message a blogger loves to receive. However, this email was special for another reason. It was from a prominent New York publishing agent who represents several authors I read and admire. Was she kidding? We scheduled a time to talk. I should mention that the focus of my research for the past several years — and the topic of my book — is mind hacking.

Write What You Want to Know When Daniel Pink began working on his mega-hit book, Drive, he knew relatively little about the subject he was going to write about. Curiosity is author rocket fuel. As Pink told me, “The big motivator for good books is the author’s own curiosity. Get Frequent Feedback Many would-be authors believe they have to know all the answers before they start writing.

In my own book, I detail the psychology behind taking action. 3 Ways to Make Better Decisions Using "The Power of Noticing” Nir’s Note: This book review is by Sam McNerney.

3 Ways to Make Better Decisions Using "The Power of Noticing”

Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. Bean noticed that instead of using data to predict player performance, baseball professionals relied on faulty intuitions and anecdotes. Commentators debate how effective sabermetrics actually is, but Bean’s original insight—that we can’t learn that much about baseball just by watching—changed the game. Can't Kick a Bad Habit? You're Probably Doing It Wrong. I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem.

Can't Kick a Bad Habit? You're Probably Doing It Wrong

I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. The Mind-Hack I Used to Help My Father Lose Weight. Dad and me soon after coming to America. When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected.

Along with a new, more prosperous life for his family, he also acquired some bad habits. For one, he took up smoking because, as he sheepishly admits, “that’s what business people here did back then.” And to ward off the boredom of long car rides between sales calls, he began eating American-made junk food. Never Take Your Eyes Off This Hacker Metric. If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to build stuff, the cacophony of recent press is just more noise. That’s why when my friend Andrew Chen posted an insightful analysis of Facebook user data, I was happy to get back to learning from what the company did right instead of debating what its bankers did wrong. Chen calculated Facebook’s historical ratio of daily active users (DAU) to monthly active users (MAU) and the stats are startling. Stop Building Apps and Start Building Behaviors.

Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less. A new crop of companies is setting its sights on changing the small behaviors in your life, hoping to reap big rewards. They’re using the best practices of interaction design and psychology to build products with your brain in mind. Here’s how they’re doing it: Getting Your Product Into the Habit Zone. As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute. Just ask high-flying sites like Pinterest, Reddit, and Tumblr. The Billion Dollar Mind Trick: An Intro to Triggers. Video: The Desire Engine in 15 Minutes. TNW - Nir Eyal - Building Habit Forming Products.

Designing User Habits by Nir Eyal. New Video - "Hooked: Building Habit-Forming Products" Behavior by Design. First Video of My “Behavior By Design” Talk: Creating Addictive Products. How Investment Drives Engagement (Slides) Can Online Apps Change Real-Life Behavior? How You Can Help Users Change Habits. Nir’s Note: This guest post comes from Stephen Wendel, Principal Scientist at HelloWallet and the author of Designing for Behavior Change. Steve’s new book is about how to apply behavioral economics to product development. Follow him on twitter @sawendel. It can be extraordinarily difficult to stop habits head-on. Brain damage, surgery, even Alzheimer’s disease and dementia sometimes fail to stop them.[1] But why are they so difficult to change? The First Thing to Know When Creating a Habit. How to Design Behavior (The Behavior Change Matrix) Here’s the gist: The rising interest in the science of designing behavior has also sprouted dozens of competing — and at times conflicting — methodologies.Though the authors often flaunt their way as the only way, there are distinct use cases for when each method is appropriate.Behavior modification methods fall into four distinct types: amateur, expert, habitué, and addict.Each behavior type requires the use of the appropriate technique to be effective.

Using the wrong method leads to frustration and failure. Everyone suddenly seems interested in messing with your head. Gamification, Quantified Self, Persuasive Technology, Neuromarketing and a host of other techniques offer ways to influence behavior. At the heart of these techniques is a desire to change peoples’ habits so that behavior change becomes permanent. Here’s the problem: Until now, the explosion of methods for changing behavior has been a hodgepodge of author-centric noise. The Psychology of Notifications: How to Send Triggers that Work.

Why Behavior Change Apps Fail to Change Behavior. Imagine walking into a busy mall when someone approaches you with an open hand. Ways To Get People To Do Things They Don’t Want To Do. You’d Be Surprised By What Really Motivates Users. How to Manufacture Desire: An Intro to the Desire Engine. Want To Hook Users? Drive Them Crazy. (An Intro to Variable Rewards) The Prophet of Habit-Forming Technology. A Free Course on User Behavior. Designing for Behavior Change Book Review. 4 Cures for Feeling Overwhelmed: A Book Review.