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How Conversations Around Campfire Might Have Shaped Human Cognition And Culture. Science Points to the Single Most Valuable Personality Trait. Research is pointing to conscientiousness as the one-trait-to-rule-them-all in terms of future success, both career-wise and personal. Via How Children Succeed: Grit, Curiosity, and the Hidden Power of Character: “It would actually be nice if there were some negative things that went along with conscientiousness,” Roberts told me. “But at this point it’s emerging as one of the primary dimensions of successful functioning across the lifespan. It really goes cradle to grave in terms of how people do.” What is it? Basically, it’s being “efficient, organized, neat, and systematic“: Conscientiousness is the state of being thorough, careful, or vigilant; it implies a desire to do a task well.

Yeah, that sounds like a trait we all respect. Money and job satisfaction? “Measured concurrently, emotionally stable and conscientious participants reported higher incomes and job satisfaction Finding a job? Long marriage? Healthier life? Long life? And let’s not forget good grades and staying out of jail. Social, Not (Just) Social Media. Feb 3 2014 | Loyalty Management: Articles Type Back To Results Many loyalty programs in operation today were conceived and launched well before the arrival of the digital backbone of today’s marketing landscape, including social networks like Facebook, Twitter, and even email.

We now live in an era of hashtags, likes, and tweets. Social media has become an integral part of the marketing mix for brands, aiding them in their approach when identifying and engaging customers. Successful and sustainably differentiated next-generation loyalty initiatives embrace a holistic approach to customer value proposition design, and accommodate program elements that recognize and reward the ways in which Members engage socially in groups… Please log in or register for a FREE online account to view this content. Register Now Your free online account lets you: Register Now. How Movies Manipulate Your Brain to Keep You Entertained | Science.

Colored spots indicate where subjects looked during an action sequence from Iron Man 2. Marvel Studios (Iron Man 2) / Tobii Technology (eye tracking data) HOLLYWOOD, California—There’s a crazy action sequence near the beginning of Iron Man 2 in which Tony Stark first meets Ivan Vanko, a rogue Russian scientist wearing a robotic suit and wielding electrified whips. It takes place at the Monaco Grand Prix, where Stark is competing, and Vanko slices up Formula 1 cars like so much toast and puts the hurt on Stark, even after he dons his Iron Man suit.

For a minute there, it looks like the supercharged Russian might prevail. For viewers, it’s quintessential, over-the-top Hollywood action. In the Iron Man 2 sequence, for example, people are remarkably consistent in where they direct their gaze. Jon Favreau, who directed Iron Man 2, was onstage with Smith as he presented the clip, and seemed fascinated by it. Matt Petit / ©A.M.P.A.S What you can’t fake, Favreau said, are faces and physics. Caveman instincts may explain our belief in gods and ghosts. By Steve Kelly, Strathclyde University Notions of gods arise in all human societies, from all powerful and all-knowing deities to simple forest spirits. A recent method of examining religious thought and behaviour links their ubiquity and the similarity of our beliefs to the ways in which human mental processes were adapted for survival in prehistoric times.

It rests on a couple of observations about human psychology. First, when an event happens, we tend to assume that a living thing caused it. The survivors who had this tendency to more readily ascribe agency to an event passed their genes down the generations, increasingly hard-wiring this way of making snap decisions into the brain. Empathic tendencies The second trait is about how we view others. This is known as “theory of mind”. You may be wondering what these two hard-wired processes have to do with belief in gods. Another example might be a volcanic eruption. Of ghosts and gods Sumus rosaceae! How Much Sleep Do You Really Need? We spend about 24 years of our lives sleeping, yet the exact function of sleep is still being debated by scientists.

In experiments, researchers monitored three groups of participants who slept 4, 6, or 8 hours a night over an extended amount of time. After just two weeks, the group who slept 6 hours had a similar reaction time as a person whose blood alcohol concentration was 0.1 percent. Those who slept 4 hours would fall asleep during their cognitive tests. Here's the video from AsapSCIENCE. People who consistently sleep less than 7 to 8 hours a night may suffer cognitive issues.

There also appears to be a genetic mutation that allows a person to sleep less because of their more intense sleep sessions. [Via AsapSCIENCE] Just One Question Can Identify a Narcissist. Are you a narcissist? Turns out, one question could reveal the tendency to think the world revolves around you. People who have an inflated sense of self will readily admit they are narcissists if they're asked just one straightforward question, a new study suggests.

"Narcissists aren't afraid to tell you they're narcissists," said study co-author Brad Bushman, a communications and psychology professor at The Ohio State University. "They're not embarrassed about it at all. " [7 Personality Traits That Are Bad for You] Nation of egotists People with a classic narcissistic personality tend to have an overinflated sense of self, an exhibitionist streak, a sense of entitlement and little empathy for others. "The self-esteem movement, I think, is a big part of that," Bushman said. Being egotistical can have its uses, at least in the short term. But in general, narcissists aren't doing anybody any favors with their overinflated sense of self, Bushman said. No shame Quick survey. Children Exposed To Religion Have Difficulty Distinguishing Fact From Fiction, Study Finds.

Young children who are exposed to religion have a hard time differentiating between fact and fiction, according to a new study published in the July issue of Cognitive Science. Researchers presented 5- and 6-year-old children from both public and parochial schools with three different types of stories — religious, fantastical and realistic –- in an effort to gauge how well they could identify narratives with impossible elements as fictional. The study found that, of the 66 participants, children who went to church or were enrolled in a parochial school were significantly less able than secular children to identify supernatural elements, such as talking animals, as fictional.

By relating seemingly impossible religious events achieved through divine intervention (e.g., Jesus transforming water into wine) to fictional narratives, religious children would more heavily rely on religion to justify their false categorizations. Top 10 Most and Least Religious States #1: Mississippi (59 percent) Flying & Sex? What People Dream About in Lucid Dreams. Trying to fly and having sex are the two most popular activities that lucid dreamers — people who are aware that they are dreaming, and can control their dreams to a certain extent — aim to do in their dreams, according to a new study.

The researchers surveyed about 570 people who said they've experienced lucid dreaming, and asked them what they've dreamt about, and whether they just observed their dreams unfolding or they actively aimed to change the dream. The researchers also asked the participants which activities they decided — when they were awake — to try to do in their dreams. About 350 of the participants provided examples of the actions they planned in wakefulness to accomplish in their lucid dreams. Most often, participants wanted to try things that are impossible in waking life, such as flying, doing magic, breathing under water, talking with animals, being someone else and time travel. Controlling the dream to change the reality.

Virtual reality crowds produce real behavior insights. The cognitive scientists in the Virtual Environment Navigation lab at Brown University are not only advancing a frontier of behavioral research but also of technology. Led by Professor William Warren, the group developed a wireless virtual reality system to study a phenomenon that scientists don't yet understand: how pedestrians interact with each other and how those individual behaviors, in turn, generate patterns of crowd movement. It's an everyday experience for all kinds of animals including ants, birds, fish and people. "When you walk across campus during class change you are, consciously or not, coordinating your movements with the people around you," Warren said. "In some situations coherent 'swarms' form, somewhat like a flock of birds or a school of fish. We want to understand that process. " A well-tuned computer model of such swarming behavior could have many specific applications in human life.

It could also lead to technology to help visually impaired pedestrians.