The 2011 NIKE MAG Auction Raises $4.7 Million for The Michael J. Fox Foundation for Parkinson's Research. 2011 Nike MAG London Auction (Recap) Last night saw possibly one of the most prestigious sneaker purchases in history occur at NikeTown in London; the auction of the UK pair of 2011 Nike MAGs.
As if the concept of this auction wasn’t exciting enough already, people were greeted by a DMC DeLorean parked outside the staff entrance to NikeTown, fully equipped with all the flashing lights and the Flux Capacitor (of course). Brian Wilson's Marty McFly Nike's Takes Him Back To The Future For a Good Cause. Brian Wilson Wore "Back To The Future" Shoes During Game. The design behind Nike's Back to the Future 'MAG' kicks. Marty McFly's "MAG" sneakers are real — sans the power laces, but that's alright, because the kicks still light up, and all proceeds go to the Michael J.
Fox Foundation to continue its search for a Parkinson's disease cure. Ever wonder how Nike designed the sneakers? This video explains it all. Tinker Hatfield, Nike's VP Design & Innovation designed the MAG — short for magnet. According to Frank Mashall, Back to the Future II's executive producer, the sneakers were designed for a specific scene and that was the one where Marty rides his hoverboard. While the sneakers that were unveiled by Nike last week don't actually have the magnetic powers or the power laces, Hatfield says it's not impossible to believe that by 2015, powerlacing sneakers could still become a reality. Just in case you do want to buy a pair of the Nike MAG sneakers, you can hit up the eBay auction page here. YouTube, via Hypebeast. Behind the laces: A closer look at Marty McFly's 2011 Nike Mag. By now you've probably heard that 1,500 pairs of 2011 Nike MAGs -- real versions of the fictional futuristic 2015 Nike Mag sneakers that Marty McFly wears in the 1989 "Back to the Future" sequel -- are being auctioned off -- a 150 pair a day for 10 days -- to raise money and awareness in the fight against Parkinson's disease.
You've probably also heard that, unlike the ones depicted in that film, these shoes lack the totally awesome (but in the age of Velcro and elastics, hardly necessary) capability to lace themselves. "Back to the Future" Stars Return to Promote Nike's "Marty McFly" Shoe. Nike's build-up for its long-awaited "Marty McFly shoe," the Nike Air Mag, continues with YouTube clips from Back to the Future stars Michael J.
Fox and Christopher Lloyd. The 2-minute-plus ad shows Saturday Night Live's Bill Hader as a shoe salesman showing off the Air Mag to Oklahoma City Thunder star Kevin Durant, who drops a few lines from the original movie. Then Lloyd, a.k.a. "Doc" Emmett Brown, bursts in and asks if the shoes "power lace.
" "Not till 2015," he's told. Nike announced the shoe on Thursday in a very limited run — just 1,500 pairs — all proceeds of which will benefit the Michael J. As for Lloyd, he was recently seen reprising the Doc Brown character in an ad for an electronics chain in Argentina. Michael J. Fox Shows Off the Nike 2011 Air Mag on David Letterman Late Show. A Message from Michael J. Fox. Michael J. Fox unveils Nike's Marty McFly shoes, first pair sells for $37,500. That was fast. British rapper nabs Marty McFlys - for $37,500.
How much is a pair of real-life Marty McFlys from "Back to the Future II" worth?
To Tinie Tempah, the answer is $37,500. That's how much the British rapper paid for the Nike sneaks during a live auction Wednesday night in Los Angeles, TMZ reports. "It was a total spur-of-the-moment decision," the rapper told the publication. "I was really touched in the moment by the presentation and next thing I knew I owned these iconic sneakers. " Anyone with deep pockets can still bid on one of 1,500 pairs of Nike's new Air Mag 2015 sneakers up for auction on eBay's Fashion Vault.
Nike Mag. The 2011 Nike Mag is a limited edition shoe created by Nike Inc.[1] It is a replica of a shoe featured in the film Back to the Future Part II.
Overview[edit] A limited quantity of 1,500 pairs were auctioned on eBay on September 8, 2011 and proceeds are currently being dedicated to the The Michael J. Fox Foundation for Parkinson's disease research.[3] The price of the shoes increased as the demand increased.[4] They started off at $10,000 and reached prices of $90,002 or greater.[5] Sergey Brin, co-founder of Google, and his wife Anne Wojcicki agreed to match all donations of the Michael J.
Fox Foundation, up to $50 million through the end of 2011.[6] A new version featuring self-lacing ability is rumoured for release in 2015.[7] See also[edit] References[edit] Jump up ^ Kile III, George (2011-09-08). External links[edit] Is Nike Planning To Release Back To The Future’s Auto-Lacing Air Mags? Back for the Future: Nike Partners with The Michael J. Fox Foundation and Original Film Creators to Pursue a Future without Parkinson's Disease. Nike to auction 1,500 pairs of Mags to benefit the Michael J. Fox Foundation. The NIKE MAG is no longer the “greatest shoe never made.”
The mythical shoe that originally captured the imagination of audiences in Back to the Future Part II is being released – and they’re here to help create a future without Parkinson’s disease. 1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 2011 a, 8:30PM PST, and will end September 18. Is Nike Taking Us ‘Back To The Future’? When Nike gives you a call at midnight, you know it’s something good.
With just a few hours notice Nike flew me out to LA for “a big announcement.” When they won’t tell you what it is until you get there, you know it’s something bigger than a new colorway of Dunks. Upon arriving in the room, I found a box waiting for me with an iPod Shuffle with a personal message from Dr. Emmett Brown: “Welcome to Los Angeles. Inside the box was an invite from to “IT’S ABOUT TIME…an unveiling that could change the course of time” as well as metal shield glasses. The table of goodies that included mid 80′s candy, Throwback Pepsi (forumla from 1985), and a copy of Back To The Future all but confirmed the suspicions. Back For The Future. Michael J. Fox's 'Future' Shoes - David Letterman.
A Message From Michael J. Fox. McFly's Closet. The Nike MAG. Nike MAG: Behind the Scenes + Interviews. 2011 Nike MAG - The Full Story.