background preloader


Facebook Twitter

NikeLab x sacai Brings a Feminine Edge to Sport Classics. Nike bags and eyewear. Air Jordans: Is There Such a Thing as 'Too Much of a Product Demand'? Everyone knows that creating a demand for your product is the fastest way to sales.

Air Jordans: Is There Such a Thing as 'Too Much of a Product Demand'?

It’s just common business sense. But is there such a thing as creating TOO much demand for your product? And does a moral or social responsibility coincide with that? The Air Jordan XI – one of the most famous basketball shoes of all time, was a perfect storm of marketing. Global Footwear Market Trends, Developments and Prospects. Personalised marketing at scale is the next big thing in digital. If you haven’t heard this latest buzz phrase yet, you’re missing out.

Personalised marketing at scale is the next big thing in digital

“Personalised marketing at scale” might be fast becoming the newest digital marketing trend, but far from being a throw-away gimmick, it represents a new way of thinking that will permanently transform our media approach. In essence, it’s the ability to reach different consumers with different creative messages, rather than having to have a single TV advert that everyone sees. It means you can subtly tailor your executions based on demographics, interests, location or even purchase history, reaching millions of consumers but each with something that seems personally relevant and interesting. The tweaks can be subtle, like different copy or video thumbnails, or can be more dramatic – brands could for instance position themselves entirely differently to excite teenagers versus the parental audience who might actually be the ultimate purchasers. What are the general differences between Nike and Adidas shoe products?

What are the general differences between Nike and Adidas shoe products? Why Do Companies Print Coupons? If you've ever watched the TV show Extreme Couponing or read about a customer who got $200 worth of groceries for next to nothing, you've probably wondered what's in it for the manufacturers and stores who offer these coupons.

Why Do Companies Print Coupons?

Are they actually making money in the process, or are customers getting away with legalized robbery? The truth is that coupons create a win-win situation for both companies and consumers. Manufacturers and stores are benefiting from coupons. If they weren't, they wouldn't issue them or accept them.

To find out how they benefit, let's examine some of the reasons why companies offer coupons. Buy online, pickup in-store increasing in popularity. Buying products online and picking them up in-store is becoming increasingly popular as retailers head into the holiday season.

Buy online, pickup in-store increasing in popularity

New research by parago shows that consumers like when retailers combine digital options with brick-and-mortar service. Many retailers ranging from Whole Foods (NASDAQ:WFM) and Peapod to UPS and Staples (NASDAQ:SPLS) are now offering an in-store pickup option as consumer demand increases. "Online retail is growing, but not as fast as offline brick-and-mortar is contracting," said Rodney Mason, CMO of parago, a global incentives and engagement company. "Many customers who shop online don't come [into the] store much, and they tend to expect greater selection, cheaper prices and free shipping, which erode margins already battered by price-match strategies.The good news for retailers is that shoppers are willing to change their behaviors in ways that are more advantageous to the industry.

Influence on Pop Culture - The Nike Influence. Swot analysis for nike. 1.4.4 Stakeholder Engagement and Report Reviews - NIKE, Inc. Our stakeholders help us prioritize key issues and develop our corporate responsibility policies.

1.4.4 Stakeholder Engagement and Report Reviews - NIKE, Inc.

We learn a great deal from our interactions. We find that constructive engagement with stakeholders is most often the approach that brings about the best insight to the challenges we all have an interest in addressing. Why do we engage? We learned early on in our corporate responsibility journey the dangers of not engaging, not listening. Today, we see engagement with multiple stakeholders as a key enabler of both risk mitigation and innovation. Gilmore - 50 Things You Didn't Know About Nike. Over 50 years ago, on January 25th, 1964, Nike was born.

Gilmore - 50 Things You Didn't Know About Nike

Custom build it nike. Custom build it nike. Nike Women & The ‘Make Yourself’ Movement. In 2010, Nike ignited the Make Yourself movement to inspire and motivate women everywhere to achieve their goals and become the best ‘versions’ of themselves, whatever this may be: fit, proud, fast, healthy, strong or beautiful.

Nike Women & The ‘Make Yourself’ Movement

As a part of the campaign the brand reached out to 20 passionate female bloggers in various industries who are to blog about how they ‘made themselves’ into who they are today. Follow the campaign HERE. Blakemassietc201assignment3nike. Data Collection is Shaping Brand Perception - How to Improve Your Reputation. Data is undoubtedly shaping the future of business.

Data Collection is Shaping Brand Perception - How to Improve Your Reputation

With more than 2.5 exabytes of data being created each day (HBR), brands that don’t harness consumer data to guide customer experiences and communications just won’t make it. But data collection must be managed in a conscious and purposeful manner, because the data you collect from customers – and how you collect it – speaks volumes about your values as a brand. Don’t think so? Let me offer a personal example: in the middle of filling out a stack of “mandatory” paperwork to buy a new car, I came across a request to release my personal information to a slew of third party vendors. Strategic Analysis of Nike by Simon Beckett on Prezi. History of Nike. Nike, Inc.

History of Nike

(NYSE: NKE), headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. One might say that the Greek Goddess of Victory for which Nike was named is actually the Goddess of Shoes. Nike may be one of the youngest of the major brands, but it is the dominant brand around the world.In 1963-1964 when University of Portland track coach, Bill Bowerman, and Phil Knight, a mid-distance runner joined forces to import and provide low-cost, high tech running shoes from Japan in order to provide alternatives to the German-dominated athletic shoe market.

Operating under the name Blue Ribbon Sports, Bowerman and Knight began to sell the Japanese Onitsuke Tiger (now known as ASICS) running shoes. 1971 Nike’s Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson when asked by Knight. Major Nike Product Lines. Design, History and Evolution. Nike, Inc. is a leading American global corporation headquartered in Washington County, Oregon that is widely regarded as the biggest manufacturer of high-quality apparel, footwear, sports equipment and other accessories.

Design, History and Evolution

The company was originally established in 1964 by Bill Bowerman and Phil Knight as “Blue Ribbon Sports”. Its current name was adapted in 1978. With total assets of US$ 15.465 billion as of 2012, the company now employs more than 44,000 people across the world. The Nike brand, with the iconic trademark of “Just Do It” and the legendary Swoosh logo, is valued at $10.7 billion, making it the most valuable brand in the sports industry. Shape of the Nike Logo. Nike Through The Lens Of Porter's Five Forces.

Sports giant Nike (NYSE:NKE) has shown solid growth momentum in the past few quarters, which has resulted in more than 50% increase in its stock price year to date. The performance has been underscored by broad based growth across geographies (excluding China and Japan) and different product categories. In this article, we look at how Nike stacks up along Porter’s Five Forces, to analyze where it could gain or lose going forward. According to our analysis, competitive rivalry within the industry is a key force which has the potential to curtail Nike’s growth. The competition is increasing from both established, as well as upcoming and local sports-apparel and footwear companies.

Benchmarking process. 971 × 785 - 971 × 785 - Nike's New Pro Combat Apparel. [올티샵]100%정품 미국직수입,나이키,뉴발란스,아디다스 등. How Retail is being affected by ecommerce and technology. Current Coupon Codes - REQUESTS OR ?s = WARNING. World Cup Brand Face-Off: Adidas vs. Nike : Visible Measures. Capital Market Laboratories — Nike Stock is Crushing It and On the Attack. Nike’s Challenge: Staying Ahead of the Pack. Nike vs Adidas: a league of their own. Traditionally Innovative: The History Of NIKE. The Growth Factors Spiking NIKE Revenues And Earnings.

Traditionally Innovative: The History Of NIKE. Sample Description. History & Background of Nike. NIKE, Inc. - Company Profile, Information, Business Description, History, Background Information on NIKE, Inc. Nike mission statement. Nike quotes. Nike quotes.

Nike quotes