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Nike vs. Sketchers

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Skechers Shape-Ups: A wobbly experience. Grandmother Pat LaColla, 82, was lured by the hype—" get in shape without setting foot in a gym"*—when she bought a pair of Skechers last year, wincing at the $100 price tag.

Skechers Shape-Ups: A wobbly experience

Toning shoes like those she bought are the newest craze in athletic footwear, projected to grow 500 percent to become a $1.5 billion market this year. Although the designs vary, toners typically have strongly curved, thickened soles. From the moment Pat laced them up, she began to feel off-balance and was afraid she’d take a tumble. Going down stairs was terrifying, even when gripping the banister, and she tried going to the store once and didn’t dare leave the house again in them.

“I was reeling back and forth so badly, I was sure I’d take a fall,” she said.

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