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The purpose of Social Media Metrics is not to convince companies about the importance of social media: "If you're still not sure whether social media is important or is important to your company, save this book for later." I'd love every company to read this statement as a litotes of sorts and realize that understanding what social media metrics is about is precisely an excellent pathway to understanding how important social media is. Ergo: I highly recommend this book to any business owner or marketer.
Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) (9780470583784): Jim Sterne, David Meerman Scott: Books
Learn more about the authors of Analytics at Work: Smarter Decisions, Better Results : Thomas Davenport, the President’s Chair in Information Technology and Management at Babson College; Jeanne G. Harris, an executive research fellow and director of research at the Accenture Institute for High Performance; and Robert Morison, an experienced business researcher.
Analytics at Work: Smarter Decisions, Better Results
This NEW edition of the Drilling Down book includes an additional 100 pages of reader questions answered by the author on applying the techniques learned in the book to specific business situations. The questions are organized into these categories:
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s Blog….All things Analytics » The Cult Of Analytics
“Steve Jackson draws on years of experience to show how to improve results from digital channels without being overly technical” – Dave Chaffey “A great read! I wish I had read this 3 years ago – it would have saved me a lot of time (and pain) at Google!”
In Artful Sentences: Syntax as Style, Virginia Tufte presents — and comments on — more than a thousand excellent sentences chosen from the works of authors in the twentieth and twenty-first centuries.
Edward Tufte: Books - Artful Sentences: Syntax as Style
Edward Tufte: Books - Essay: The Cognitive Style of Powerpoint
In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere.
Edward Tufte: Books - Visual Explanations: Quantities, Evidence and Narrative
"There's a book that you simply must see.This inexpensive booklet reprints, in full color, chapter 2 of Visual Explanations, analyzing a cholera epidemic in London in 1854 and the evidence used to decide to launch the space shuttle Challenger.
Edward Tufte: Books - Textbooklet: Visual and Statistical Thinking
Edward Tufte: Books - Envisioning Information
"Remarkable range of examples for the idea of visual thinking with beautifully printed pages.Edward Tufte: Books - The Visual Display of Quantitative Information
"Original, beautifully presented, sharp and learned, this book is a work of art. The art here is cognitive art, the graphic display of relations and empirical data." SCIENTIFIC AMERICAN
Statistics is a student's bete noire.
Larry Gonick | Publications
Tom Davenport - Books
What’s the Big Idea: Creating and Capitalizing on the Best Management Thinking by Thomas H.One key phrase from this book sticks in my mind and summarizes the entire theme of the book, "You know your Web site is serving pages. But is it serving company?" Indeed, this is the most business-focused book among the ones I've read on web metrics.