How To Use Social Media Analytics To Create The Best Content. Data is the currency of social media marketing.
It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results. Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences. Understanding social media analytics is essential for making data useful. Modern analytics tools provide power that marketers could have only dreamed of just a decade ago. However, tools are only as effective as our ability to use them. Download Your Free Social Media Analytics Kit In order to apply the advice in this post, download the kit below. Metriche Social: cosa sono e come tracciarle. Molti brand sono convinti di poter determinare l’influenza e il successo della propria presenza online esclusivamente sulla base del numero di utenti che seguono i loro profili social.
Niente di più sbagliato. Accanto a questo esistono altri Key Performance Indicators (KPIs) che è opportuno tenere in considerazione per determinare la portata e il tasso di engagement delle attività di un brand (o di un personal brand) sui canali social. Ciascuna piattaforma, come saprete, è dotata di metriche social specifiche: in questo post vi mostreremo quali sono i KPIs dei principali social network e come tracciarli in modo tale da identificare le aree di miglioramento della vostra social media media strategy e correggere il tiro dei vostri lanci sui social.
Facebook KPI Twitter KPI Google+ KPI Numero di “+”: persone che seguono il vostro account e ricevono i vostri aggiornamenti di statoMenzioni: post che vi menzionano+1 e commenti ai post LinkedIn KPI. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. The 10 Social Media KPIs that Guarantee Success.
By Dylan Kissane So you’ve committed to investing in social media and quickly you realise that you are jumping into a brand new world of marketing.
You’re convinced that the investment is going to be worth it – every consultant has been signing from the same song book on that point – but you’re still wondering how to track the success or failure of a campaign based on social media platforms you aren’t entirely familiar with. The sorts of metrics that you’ve been used to in print, television, radio, and even online advertising don’t seem to apply anymore. Instead you’ve been inundated with terms that sound happy, fun, but less than serious: fans, followers, pins, retweets, and share. How can these be connected to what you’re really concerned about, things like brand awareness, brand engagement, converting leads, and making sales? The answer can be found in your social media key performance indicators, or KPIs. Fans and Followers Demographics Likes. Social Media Optimization: Increase Traffic & Visibility. Are you familiar with social media optimization?
If so, are your social media profiles and strategy optimized to help your content rank in search and drive traffic to your blog? It’s okay if your answer is “I don’t know.” We wanted to know more about social media optimization and so we rolled up our shirt sleeves (not literally) and dug into some deep research. In this post, we’ll share what we’ve found, and how to put some of that information to use. Get Your Free Social Media Optimization Template! What Is Social Media Optimization? The answer to this question is a little more complex and less obvious than what we expected to find. Marketer Rohit Bhargava is credited with coining the term back in 2006. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
These include: How the Pros Get Leads from Social Media. I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking: What’s their secret?
How’d they get so many leads and how can I do things exactly the same way? Well, thank you, Internet! Turns out the majority of these secrets are sitting out there in blog posts and email newsletters and everywhere else that these generous experts in lead collecting tend to share their best stuff. I’ve collected some of the best ideas I’ve found (and a few I’ve had the chance to try, too, with great success!). (Note: I had the pleasure of sharing some of these tips at a talk I gave at Clearlink. What is a lead? Whenever I think about leads, I think about HubSpot. Further, there’s even varying degrees of leads, things like direct leads, indirect leads, and marketing-qualified leads. Direct Leads: Direct leads are generated through content that links directly back to a landing page on your website. An email address, or 1. 2. 3. 4. 5. The 5 KPIs that define a successful social CMO.