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#sm. Top 20 Facebook Analytics Tools for Marketers | Keyhole. A range of Facebook analytics tools compete for the same market, forcing marketers and community managers to decide between similar products. It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose. Looking at prices and differentiating features, learn about the top 20 Facebook analytics tools: 1. Keyhole Use Keyhole to get data and optimization strategies for any public Facebook page, whether it belongs to you or a competitor1. To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets. Give Facebook account tracking with Keyhole a shot: Price: Starts at $89 USD per month; advanced plans vary 2.

Try Brand24 to track metrics surrounding conversations across Facebook. Price: $49 – $349 USD per month 3. Use Brandwatch to analyze a page’s fan base. 4. 5. Facebook analytics tools - 7 Alternatives to Facebook Insights. Are you monitoring your Facebook page activity regularly to assess and improve performance? Facebook Insights provides some good analytics, but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. The amount of people you reach through your Facebook page is continuously decreasing so you need to consider every option to make sure that you reach more people than your competitors. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly. This article summarizes some great tools worth checking out. Exclusive Free Bonus: Download details of 5 free tools you can use for Facebook Analytics plus an extra bonus of 2 great tips for improving results of your Facebook page. 1.

Agorapulse provides a full management tool for Facebook, detailed analytics and even apps for building competitions on Facebook. 2. 3. 4. 5. 6. 7. Price starts at $13 per month. How to Track Social Media Metrics on Four Social Networks : Social Media Examiner. Are your social media marketing efforts working? Wondering which key performance indicators (KPIs) matter on each platform? In addition to revenue, there is real value in knowing how many people engage with your social media posts. In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram. How to Track Social Media Metrics on Four Social Networks by Joe Griffin on Social Media Examiner. #1: Delve Into Twitter Analytics Twitter provides some interesting statistics in the Analytics dashboard.

If you dig deeper into your tweets on the Tweets tab, you can see how well people are engaging with your content. Impressions Impressions is the number of people who have seen your tweets. Engagement The engagements and engagement rates are what matter. Use the Top Tweets tab of the Twitter Analytics dashboard to view your engagement activity. Consider setting KPIs for increasing your engagement rates. Audiences #2: Discover What’s Working on Facebook Post Engagement. Netvizz on Facebook. Study: Your Facebook Personality Is The Real You. If you think you’re different on Facebook than you are in real life, you’ve got some explaining to do. A 2011 study from the University of Texas at Austin’s Department of Psychology called “Manifestations of Personality in Online Social Networks: Self-Reported Facebook-Related Behaviors and Observable Profile Information” published in the academic journal Cyberpsychology, Behavior, and Social Networking found that Facebook users are no different online than they are offline.

The study also revealed strong connections between real personality and Facebook-related behavior. Social and personality processes, the study says, accurately mirror non-virtual environments. Looking at the big five personality traits – openness, conscientiousness, extraversion, agreeableness and neuroticism – Professor Samuel D. Gosling and his colleagues found that self-reported personality traits are accurately reflected in online social networks such as Facebook. Facebook Advertising 101: How to Get Started With Facebook Ads : Social Media Examiner. Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? To discover how to run successful Facebook ad campaigns, I interview Amy Porterfield. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast.

Amy will explore what you need to know to get started with Facebook ads, plus you’ll discover the benefits of running Facebook ad campaigns. Listen as Amy Porterfield shares what marketers need to know about running Facebook ads. Share your feedback, read the show notes and get the links mentioned in this episode below. Listen Now Listen now: Play in new window | Download You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

Here are some of the things you’ll discover in this show: Facebook Advertising 101 Why use Facebook ads? Facebook Advertising 101: How to Get Started With Facebook Ads : Social Media Examiner. Business.