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How To Increase Referral Traffic And Get More Leads. 8 Ways Web Analytics Will Improve Your Content Marketing – Medium. Mod Girl Marketing consultants employ a number of strategies to fuel our clients’ success online, but content marketing has always been the most tested, tried and true component of our lead-generating machine.

8 Ways Web Analytics Will Improve Your Content Marketing – Medium

Through content, a brand develops and bares its soul, influences and mobilizes its customer base, attracts and cements loyalty. Successful content not only connects brands with new prospects, but keeps the company at the forefront of existing customers’ minds and moves people from general awareness to purchase-ready. Of course, it’s not enough to sit down, write, and click “publish.” A Guide to Sampling in Google Analytics. 9 Google Analytics Tips to Improve Your Marketing : Social Media Examiner. Do you use Google Analytics?

9 Google Analytics Tips to Improve Your Marketing : Social Media Examiner

Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article I’ll share nine tips to help you get more out of Google Analytics. Untitled. Il tool Analisi delle ricerche di Search Console permette di ottenere un’importante panoramica delle performance del tuo sito web o del tuo blog all’interno del motore di ricerca.

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10 factors that may be impacting your organic traffic. 8 Heatmap Tests That Reveal Visitor Behavior. Hotjar Heatmap Guide 8 Heatmap Tests that reveal visitor behavior.

8 Heatmap Tests That Reveal Visitor Behavior.

A heatmap is more than just 'eye candy'. 10 factors that may be impacting your organic traffic. One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel. Why Your Basic Content Marketing KPIs are Wrong? - DreamGrow. Content marketing can be daunting task of producing fresh epic content day after day.

Why Your Basic Content Marketing KPIs are Wrong? - DreamGrow

Quantifying the results will help you motivate yourself and your team. Measurable results point you in the right direction and help convince stake holders. Clear numbers also make it easier to decide what content you need to create. I will give you a list of key performance indicators that measure content marketing ROI. 5 customer-centric metrics to implement today. Show Me The Money: Attribution and Campaign-Driven Analytics. Let’s increase our spend.

Show Me The Money: Attribution and Campaign-Driven Analytics

Let’s spend more money — now. Does this statement induce some mild anxiety? A slight clenching of the jaw, perhaps, or a furrow of the brow? Every performance marketer has heard this phrase at least once. If you haven’t, you will — at some point, soon. How to Measure Social Media Using Google Analytics Reports : Social Media Examiner. Do you want to see how social media impacts your business?

How to Measure Social Media Using Google Analytics Reports : Social Media Examiner

Want to learn how Google Analytics can help? In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing. Measuring Content: You’re Doing it Wrong. How to Match Key Metrics With Your Content Goals. Level Up Your Web Analytics with Customer Data. Analytics has become synonymous with data-driven marketing.

Level Up Your Web Analytics with Customer Data

But there is one important distinction within the realm of analytics that can accelerate your business growth by helping you better understand your customers. I’m talking about the difference between web analytics and customer data analytics. Web analytics includes unique sessions, average session lengths, bounce rates, and other aggregate information. This type of data is great for optimizing a website and understanding campaign performance. 13 content marketing metrics to track for optimum conversions. The loyalty funnel: 3 KPIs for measuring customer retention. 7 essential Google Analytics reports every marketer must know. Ask a Content Guy: What Content Metrics Really Matter?

Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions.

Ask a Content Guy: What Content Metrics Really Matter?

Think of me as the three-eyed raven from Game of Thrones, except I won’t set you up on a blind date with a White Walker. Last month, we broke down content marketing definitions, when it makes sense to jump on a new social media network, and how to create content on a small budget. This month, we’re going to tackle a terrifying issue that we received tons of questions about: content marketing analytics and ROI. What are the analytics that “really matter” in 2016? What is the best way to share them company wide? —Carine, Washington, D.C. I love the way this question is phrased because it sounds like we’re deliberating the Oscars.

How to Measure the Value of Your Content: Three Sets of Metrics. More than ever, B2B marketers are held accountable to driving revenue—and proving that they are.

How to Measure the Value of Your Content: Three Sets of Metrics

We're investing in the right technologies and programs, and fueling channels and tools with high-quality, buyer-centric content. But what's actually working and what's falling flat? Fully 50% of B2B enterprise marketers cite the inability to measure content effectiveness as a challenge. If you're part of that 50% struggling to prove impact, start tracking the three key areas below—and start today.

The following three sets of metrics are what our marketing team at Kapost uses to create more powerful content that fills our pipeline. 1. If you spend a significant chunk of time sifting through emails and attachments to get a single asset out the door... join the club! The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data. :: By Larry Alton, @LarryAlton3 :: The world of online marketing is as exciting as it is challenging. Just a decade ago, breaking into the digital world with a website was somewhat difficult and intimidating—now, business owners have vast libraries of free tools they can use to build, launch, and monitor their sites to achieve long-term growth.

Google Analytics alone provides in-depth data streams, for free, to millions of webmasters and users around the world—but having access to all this data doesn’t necessarily mean you’re using it correctly. The Objective Nature of Data There’s an inherent flaw in the way most of us think about data, and it all starts from a real truth about data—it’s objective. Predictive Analytics: A Reality Check for B2B Marketers. You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.”

Because today’s reality is that most marketers are still trying to get their arms around digital marketing and demand generation, they simply don’t have the ability — or infrastructure — to fully utilize this advanced capability. However, this hasn’t slowed down the marketing trend-setters who are diving into predictive to accelerate marketing and sales efforts. The Seductive Power of Predictive Analytics. Expanding your marketing playbook with predictive analytics. In the Mad Men era of marketing, appealing to the customer’s emotional drivers was the standard - the “go-to” play. Appeals to the heart won the wallet. Take a more recent example, from a category with a very emotional appeal: the Budweiser Clydesdale horse campaign. For some people, their feelings about those horses and what they say about the brand transcends more logical price or taste comparisons. While categories with basic emotional appeals may always exist, today’s customer is more sophisticated and the marketing necessarily more complex.

Simultaneously, there is great pressure on chief marketing officers to deliver organic growth for their companies. One of those new pages is predictive analytics, which empowers marketers by providing insights into customer behavior and how certain strategic decisions can increase sales. Those who can best predict the customer and act on those insights will ultimately take market share from their less attuned competition. 1. 2.

How to understand the value of content and measure digital emotion. 7 essential Google Analytics reports every marketer must know. Improve Your Web Analytics Data Quality. Do you trust your web analytics data? Whether it has been a week, a month, or a year after your website analytics strategy is implemented; how do you know if the tracking is still accurate? Most likely you don’t and you are not alone. Data tracking monitoring and data governance in digital analytics is only beginning to gain visibility. Unless you test every single component of the implementation, every day (which is by no means practical) you cannot have full confidence in your data quality. Data Visualization — People remember the feeling not the numbers.

How did the participants processed the information? The researchers assessed if people could extract information from these visuals and feel confident in doing it. They did not test for comprehension, but for thinking and behavioral patterns. Some of the participants enjoyed the challenge of breaking down an unusual data set.

Some struggled to understand the simplest charts like a pie chart or bar chart. Others that were unfamiliar with certain graphics were given annotations and assistance to understand the information. Challenges of Designing Visualizations. The Starters Setup Guide To Digital Analytics. Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years. Contents I. Keep It Simple The sheer amount of available information adds a layer of complexity to a world that is already complex. Most of our online and offline interactions leave behind digital footprints (that we call data), and it's increasingly harder to find the right information within this tsunami of data.

As Digital Analytics experts, we make things simple by translating the complexity into simple graphs, phrases, insights, and recommendations. Why Your Analytics Needs To Track Across Multiple Platforms. Just Because You Can Measure It Doesn’t Make It a KPI. Everywhere you look in marketing you hear the term “KPI” being thrown around. With more and more ways to measure activity, it seems everything has a KPI now. Just the other day I found myself discussing my 2-year-old’s preschool KPIs. 13 content marketing metrics to track for optimum conversions. The Ultimate Guide to Content Measurement. A new approach to measuring engagement on content-heavy sites. Why agencies and marketers need to think and act like data companies.

Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments” Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more. The hacker’s guide to web and mobile analytics. New Study Reveals Why Integrated Marketing Analytics Are Critical to Success. Marketers have an increasingly complicated job, with access to an unprecedented amount of customer insights and analytics tools. A new study from Forrester Consulting uncovers how successful organizations use marketing analytics tools to develop relevant customer experiences. What “human-in-the-loop computing” means for marketers. Marketing Objectives: Tracking For 10X Growth. You know it, and I know it. Having marketing objectives, goals, and targets is important. But actually putting them into place? That’s a problem all by itself. It’s always one of those, “I’ll get to it later” jobs that, well… you never get to later. Without them in place, though, you’re setting yourself up for failure.

The Sales KPIs Every Rep Needs to Monitor. If part of the day-to-day of your job includes being involved or directly working with salespeople, then you know how hectic things can get for them at the end of each quarter and year -- lots of stress and anxiety around closing business and hitting quota. However, it can be an exciting time, especially if the dominoes are falling in your company’s favor and your sales team is crushing it. In-SERP Conversions: Dawn of the 100% Conversion Rate? By now, we're all pretty used to Knowledge Graph results in the SERPs.

But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results? In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs and raises the question of Google's role in an increasingly app-centric world. When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty.

(Image source) When the client asked to "go mute" during our monthly client call, there was no reason to sound the alarm. What Does 2016 Hold for Analytics Users? The essential metrics to analyze for keyword research success. Beyond last-click attribution: Other success metrics you should be tracking. 8 SEO KPIs You Should Know And Act On Right Now. Study: Marketers Are Measuring Their Lead Gen All Wrong. Website Traffic: What to Know and How to Grow. Where Is Your Traffic Coming From? An Analysis of 15K Websites. Come Aumentare Traffico Sul Sito Web In 4 Modi.

How to Build the Right Traffic Metrics Dashboard for 2016. Evangelizing organic search success: 5 steps to elevate performance. 19 Actionable SEO Tips to Increase Organic Traffic. Discovering Which Sites Your Target Audience Visits. One Size Does Not Fit All: Driving Conversions Through Audience Analysis. A Practical Guide to Content and Its Metrics. 5 Actionable Analytics Reports for Internal Site Search. How to Rid Your Website of Six Common Google Analytics Headaches.

Why You Should Use Adjusted Bounce Rate and How to Set It Up. 4 Steps to a Lower Bounce Rate. How to Use Mega Projects to Drive an INSANE Amount of Traffic to Your Site - Grow and Convert. Recovering the Data Google Has Hidden Away. Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature. The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool.

Use this line of code to detect if visitors are really reading your posts. Checklist for Analyzing Website Test Results. 10 Little Ways to Make Your Data Far More Compelling. How to Create a Pivot Table in Excel: A Step-by-Step Tutorial (With Video) Scraping and Cleaning Your Data with Google Sheets: A Closer Look.