Creative WWF Campaigns. Dietrich Wegner Drawing Giving Tree. Brand baby. Tarzanwwf.jpg (Image JPEG, 1200x848 pixels) Creative Fear Appeal Ads from WWF. You have heard of the World Wide Fund for Nature (WWF) and know that they work on issues related to the conservation, research and restoration of the environment.
With the mission” to halt and reverse the destruction of our environment”, WWF tries their best to make this world a better place and currently has over 5 million supporters worldwide. The eye-catching advertisements make you think twice about the message they want to convey, and to arise the public awareness of the importance of protecting the nature. Among the third sector (otherwise referred to as non-governmental organisations and charities), they probably have the best and effective fear appeal messages which are very creative and the message is simple and clear.
Ban Lifejackets ... TERRORISME ARTISTIQUE. If logos were honest. Advertising According to Viktor Hertz there is a hidden message behind every logo... the truth.
That's why he altered the logos just a little bit! Share. Greenpeace UK: Rebrand BP. Global_warming_psa___time_by_pepey-d23un4y.jpg (Image JPEG, 900x1276 pixels) OBEY GIANT - WORLDWIDE PROPAGANDA DELIVERY. Home - Osocio, The best of non-profit advertising and marketing for social causes. Adbusters Culturejammer Headquarters. Brandalism. Spoof Ads. Brandalism. Adbusting/Culture Jamming/Graffiti Protest. Adbusters. The Adbusters Media Foundation is a Canadian-based not-for-profit, anti-consumerist, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia.
Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age. The Propaganda Posters of the 1% Social Innovations Like Voluntary Simplicity are Vital for Sustaining Our Future « Social Innovation Solutions.
Social innovations arise from social movements – in response to social problems.
Over the past 40 years, we have seen the rise of a number of new lifestyles, behaviors, and values that were part of the sixties counter-culture. One of the most important and interesting ones involves the movement away from consumerism toward a simpler lifestyle. Social Advertising Campaigns. 1 image vaut 1000 mots & peut exprimer 1000 maux - La petite utopiste évolutionnaire : CHANGEONS INDIVIDUELLEMENT POUR CHANGER LE MONDE.
HelloCoolWorld.com : Welcome! Radical Graphics. Détournement publicitaire. Un article de Wikipédia, l'encyclopédie libre.
Déploiement par un militant du Corporate flag, faux drapeau des États-Unis réalisé par Adbusters ; l'action dénigre l'influence de la corporate America lors du jour de l'inauguration du président (les étoiles des États sont remplacés par des logos d'entreprises.) Définitions possibles du détournement publicitaire[modifier | modifier le code] Subvertising. Two billboards with the same original content, the billboard on the right is an example of subvertizing because it has been creatively vandalized.
Subvertising can be considered a successor to Détournement, a technique developed in the 1950s by the French Letterist International and later used by the better known Situationist International. History Honest logos on Behance. Revolution in America. The Unsuitablog » Subvertising Gallery! L’art de Paul et Mickey. Il y a le gentil Mickey qui offre des fleurs à Minnie.
Et puis il y a le Mickey des artistes, celui qui taille des pipes à Spiderman ou sert de bonnet de soutien-gorge à Marylin Monroe. Revue de détournements. "Pendant que l'art fait diversion l'argent agit" par Christopher Dombres Mickey dégoulinant à Los Angeles, par Lord Jim. Anti-Food Ads. Belgian animal rights activist group GAIA has made these prints as part of a campaign against the French cuisine delicacy Foie gras.
MoreWith these prints, Belgian animal rights activist group GAIA started an advertising campaign against the French cuisine delicacy Foie gras, which is made of the liver of duck or goose. Foie gras - or “fatty liver” - is still a very popular Christmas and year end dinner dish in Belgium. Because most people don’t know it’s made from the grotesquely enlarged livers of ducks and geese, the result of horrifying force-feeding.The campaign was supposed to run in 40 major Belgian railway stations… but the railway company refused the posters because they are “too shocking”. via.
Great Green Ads - Best Environmental Ad Campaigns. It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment: From the Live Earth event, to Al Gore and global warming, to major corporations claiming they are "Green," environmental ad campaigns seem to be everywhere.
WORK.BUY.CONSUME.DIE. Заказуха. Inspirational T-Shirts. What Goes Around Comes Around. Big Ant International have won a Gold Pencil for Design (Public Service Poster) at the One Show Design Awards held this week.
Four posters were designed to wrap around poles, campaigning for an end to the war in Iraq, pointing to the Global Coalition for Peace web site. Grenades, rifles, missiles and tank guns come round the pole to catch up with the aggressor in each poster. What goes around comes around. The campaign won a Silver Pencil at the One Show and has also been shortlisted at the 2009 Clio Awards (May 12-14) (WON GOLD) and D&AD Awards (June 11), and won a Gold Outdoors Lion at Cannes International Advertising Festival (June 23). Corporate_america.jpg. CrimethInc. Ex-Workers’ Collective : Home. Best Creative Anti-Smoking Ad Campaigns. Various Best Creative Anti-Smoking Ad Campaigns by Danilo on Feb 15, 2010 Yes, these campaigns will not stop people smoking, maybe, but for an art director/copywriter building a successful campaign against smoking is always a challenge.
Here a collection of the most creative and inspiring campaigns against smoking. Tags: Advertising , campaign , creativity , inspiration. Logos détournés pour montrer leur vrai sens. Voilà une série bien sympa de logos détournés. Propagande. Supports militants - Boutique - No Pasaran : catalogue de matériel militant et librairie alternative. ThEy LiE We DiE - galerie d'images:Accueil. Toutes Des Pubs. Culture Jamming. The phenomenon of mass globalisation and profligate spending as we know it really took shape in the early part of the 20th century. Many of the marketing campaigns and techniques of major corporations, in the early years, ideologically corrupt as they might be, were essential to generate a well-off economy. However in the following years, holding that almost utopian image of a better lifestyle as ransom and avoiding intervention by governments and lawmakers, the idea of globalisation ran amok, filthy with fraudulent practices.
Corporations soon discovered that profits lay not in manufacturing and marketing of products, but in selling branded identities people would adopt in their lifestyles. Products would become secondary to an idea, itself devalued by losing an essential connection to a belief or action. The measure of a successful brand became not a mark of quality of the product but rather how far it could permeate the culture creating a stratosphere of the ‘super brand’. Stamp And Shout - Liberal Political T-Shirts, Bumper Stickers, Car Magnets and more. Culture jamming. Culture jamming (sometimes guerrilla communication) is a tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including (but not limited to) corporate advertising. It attempts to "expose the methods of domination" of a mass society to foster progressive change. Culture jamming is a form of subvertising. Many culture jams are intended to expose questionable political assumptions behind commercial culture.
Tactics include re-figuring logos; fashion statements; and product images as a means to challenge the idea of "what's cool. " Culture jamming often entails using mass media to produce ironic or satirical commentary about itself, commonly using the original medium's communication method. Origins of the term, etymology and history 1984 coinage As awareness of how the media environment we occupy affects and directs our inner life grows, some resist.
Culture jamming. Un article de Wikipédia, l'encyclopédie libre. Le culture jamming, que l'on peut traduire en français par sabotage culturel ou détournement culturel, est l'acte de subvertir de l'intérieur le fonctionnement d'un média de masse existant, en usant de la même méthode de communication utilisée par ce média. Détournement publicitaire OR subvertising. Icepeople.jpg.
Greenpeace : 40 publicités fortes en symbolique. Partagez-moi ! Greenpeace revient très souvent dans les divers dossiers que j’élabore depuis plus de deux ans : Street Marketing, Nicolas Sarkozy, Barack Obama, Facebook, Barbie… Il était temps de consacrer à l’ONG son propre article ! Greenpeace se donne en effet les moyens pour faire passer ses messages dans les médias, très souvent de façon marquante, surprenante, inspirée, voire même drôle. Le message est toujours le même : alerter le grand public contre ce que l’ONG estime être les plus grandes menaces pour l’environnement et la biodiversité sur la planète.
Voici une compilation de 40 publicités reflétant bien la créativité de Greenpeace. Au programme : Best creative causes campaign OR ads OR advertising OR adbust amnesty OR wwf OR anti. The 8 Most Excessively Disturbing Public Health Campaigns. #4. "If You Don't Help Feed Them, Who Will? " Raul Montifar / Y&R Philippines via Theinspirationroom.com. Pic19790.jpg (Image JPEG, 800x571 pixels)