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Introduction to Design Thinking

Introduction to Design Thinking
By Gerd Waloszek, SAP AG, SAP User Experience – September 1, 2012 Design Thinking is one of the more recent buzz words in the design community. In this introductory article, I will investigate what Design Thinking is, what its main characteristics are, and take a look at the process and the methods associated with it. I will also take a brief look at the history of Design Thinking. In a future article, I might present real-world examples of Design Thinking as it is taught and practiced at different institutions, such as the d.school in Stanford, California, the D-School at the Hasso-Plattner-Institut (HPI) in Potsdam, Germany, and companies like IDEO and Intuit. What Is Design Thinking? First, I will outline what Design Thinking is all about. A Design Methodology Basically, Design Thinking is a design methodology. A Problem-Solving Approach or Process As a solution-based approach to solving problems, Design Thinking is particularly useful for addressing so-called "wicked" problems. Process

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Creative Intelligence or Design Thinking? Two minds of Design: Creative Intelligence or Design Thinking Design commentator Bruce Nussbaum shook up the world of design thinking this week arguing that it is a “failed experiment” and that Creative Intelligence is an appropriate term to replace it. What might this mean for design and its increasing role beyond its traditional boundaries? Reading the blogs (and comments) at FastCo Design this week it would seem that anyone invested in design thinking might want to take cover. Design thinking apparently has jumped the shark and is, as Bruce Nussbaum claims, a failed experiment. In its place should be creative intelligence, a process that Nussbaum describes as:

As we’ve watched digital networks reshape just about every aspect of business these days, I’ve found that we’ve struggled to come up with the right words and ways to describe a very different way of working. From vast app stores and pervasive streams of big data to enterprise social networks and customer engagement, the rules that Internet-based models of business impose are often very different. Yet some well-known elements of business haven’t necessarily changed and have only become more pronounced: For example, scale is one of the single biggest challenges in moving to digital and social business, but has also been a challenge in our globalized world for some time. Today’s pervasive network connectedness is making this factor ever more pronounced. Over the last few years, there has been an enormous amount of industry discussion about how the digital world is changing the way we work. To any reasonable observer, the ways that we communicate, interact, and collaborate with each other are all in the midst of profound change. At least the why seems fairly clear. At at high level, there appear to be three major root causes for why collaboration — the very core of how people come together and function as a business — is in the midst of reinvention:

Rethinking Design Thinking Posted by Don Norman | 19 Mar 2013 | Comments (15) OK, I take it back. Well, some of it anyway. In June, 2010, I posted an essay on Core77 entitled "Design Thinking: A Useful Myth." (Got a lot of responses, that one did.) What do we see in ourselves today that is different from yesterday? Recently, I met with a guy who is a 40-something programmer. His resume is impressive as a senior-level developer and he’s done stuff at very high levels. We’re roughly the same age, although we’ve had very different life experiences. He wanted to talk to me ‘about a new venture idea’, and was nice enough to buy me lunch and provide some context behind the concept.

design studies forum › Rethinking Design Thinking: Part I This article originally appeared in Design and Culture, Volume 3, Number 3, November 2011 Abstract The term design thinking has gained considerable attention over the past decade in a wide range of organizations and contexts beyond the traditional preoccupations of designers. The main idea is that the ways professional designers problem solve is of value to firms trying to innovate and to societies trying to make change happen.

Step by Step: Designing Personalized Learning Experiences For Students The phrase “personalized learning” gets tossed around a lot in education circles. Sometimes it’s used in the context of educational technology tools that offer lessons keyed to the academic level of individual students. Other times it’s referring to the personal touch of a teacher getting to know a student, learning about their interests and tailoring lessons to meet both their needs and their passion areas.

Why Mood Boards Matter It has happened to everyone. You spend countless hours producing a beautiful, pixel-perfect comp only to have it rejected by the client because it isn’t what they were envisioning in their mind’s eye. It’s the dreaded “I’ll know it when I see it” curse. You get sent back to the drawing board, your ego and the budget take a hit, and everyone is frustrated by the process. Cooperative A cooperative ("coop") or co-operative ("co-op") is an autonomous association of persons who voluntarily cooperate for their mutual social, economic, and cultural benefit.[1] Cooperatives include non-profit community organizations and businesses that are owned and managed by the people who use its services (a consumer cooperative) or by the people who work there (a worker cooperative) or by the people who live there (a housing cooperative), hybrids such as worker cooperatives that are also consumer cooperatives or credit unions, multi-stakeholder cooperatives such as those that bring together civil society and local actors to deliver community needs, and second and third tier cooperatives whose members are other cooperatives. The International Co-operative Alliance was the first international association formed by the movement. It includes the World Council of Credit Unions.

Theories & Methods « Systemic Design Theories and Methods of Systemic Design Back to RSD3 proceedings overview Peter Jones. Design Methods for Systemic Design Research Abstract Systemic design is distinguished from user-oriented design practice in terms of its expansive boundaries, its embrace of social complexity, and its preferred objective of systemic integration rather than market differentiation. Why Do People Differ Since the dawn of time, people have thought differently, acted differently, and fared differently from each other. It was guaranteed that someone would ask the question of why people differed why some people are smarter or more moral – and whether there was something that made them permanently different. Experts lined up on both sides. Some claimed that there was a strong physical basis for these differences, making them unavoidable and unalterable. Through the ages these alleged physical differences have included bumps on the skull (phrenology), the size and shape of the skull (craniology), and, today, genes.

18 Thoughts About Design Thinking Corporate Rea... Yesterday I had the pleasure to do a Pecka Kucha session during the Entwicklertag Frankfurt. The session was in German and it was about 18 thoughts about design thinking corporate reality (from a personal point of view). Here is a summary: 1) The real challenge with design thinking for me is not the intellectual understanding of the concepts, tools and methods but in the consequent and sustainable integration and active usage during the daily job. 2) The creative, trustful, open and experimental team atmosphere, we would like to establish within a design thinking team, is nothing which will happen by its own but you have to invest into this by doing regular and moderated daily standups, team retrospectives and feedback cycles. Especially personal feedback between team members is helpful here, and in my experience it seems to be easier for most people to give only positive feedback.

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