Qu'est ce que le Design Thinking ? « Penser comme un designer peut transformer la façon dont vous développer des produits, des services et processus … et même des stratégies » Pour bien commencer cette nouvelle année, cet article, plus qu’inspiré par l’article de Tim Brown dans la Harvard Business Review, veut présenter ce qu’est le Design Thinking. Thomas Edison a bien sur créé l’ampoule électrique mais il avait surtout compris que cette ampoule n’ai rien sans le système de génération et de transmission de l’électricité. Le génie d’Edison a surtout été de développer un marché complet et pas uniquement un produit. Le processus de design peut être comparé à un système d’espaces plus qu’à une série définie et ordonnée d’étapes. Inspiration : que est le problème du business ? il faut faire en sorte que le Design Thinking fasse parti du travail d’innovation : Le terrain de l’innovation s’étend et l’innovation est devenue la source principale de différentiation et d’avantage compétitif.
Design Thinking for Social Innovation Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design techniques to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were the first to embrace this new approach—called design thinking—and nonprofits are beginning to adopt it too. In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from her home. Shanti has many reasons not to use the water from the Naandi treatment center, but they’re not the reasons one might think. Although Shanti can walk to the facility, she can’t carry the 5-gallon jerrican that the facility requires her to use. The community treatment center was designed to produce clean and potable water, and it succeeded very well at doing just that. Design Thinking at Work The Origin of Design Thinking
Case Study: Outlier on Creating the 21st Century Jean Posted by core jr | 10 Jul 2012 | Comments (11) We've been fans of Outlier since they first launched, and as designers, cyclists and 21st-Century urbanites, we're duly impressed with Abe and Tyler's continued commitment to innovation in apparel and accessories. (I have no shame admitting that I've been living in my Three-Way Shorts this summer.) The Brooklyn-based brand has built an ever-growing cult following over the years—for the uninitiated, co-founder Abe Burmeister's PSFK talk is a good place to start—and we're pleased to present an inside look at their rigorous design process. What does a 21st century pair of jeans look like? That was the key question we asked ourselves as we started designing the Outlier Dungarees. As is often the case, the greatest strength of an item is also its key weakness. Another key factor for us was the way jeans wear when cycling. The first point of focus was the fabric. Denim is not that complex of a fabric.
Elliot Washor: Thoughts on Innovation Each year our schools fail to graduate about a million young people and many of those who do stay in school are bored and minimally engaged in challenging learning, are performing poorly, and have limited prospects for successful postsecondary learning and work. Their situation is as much attributable to a deeply flawed school design as it is to faulty execution, so it is unlikely that yet another school improvement plan will yield any significant change in their prospects. Given the escalating expectations for high school graduates, getting better at implementing the traditional school design is not nearly enough when doing differently, very differently, is so desperately needed. Reflect for a moment on how many aspects of schooling are taken for granted in the vast majority of schools in this country. Real innovation typically entails a deliberate and creative remaking of many, if not most, of those system regularities.
Digital Business Ecologies: How Social Networks and Communities Are Upending Our Organizations As we’ve watched digital networks reshape just about every aspect of business these days, I’ve found that we’ve struggled to come up with the right words and ways to describe a very different way of working. From vast app stores and pervasive streams of big data to enterprise social networks and customer engagement, the rules that Internet-based models of business impose are often very different. Yet some well-known elements of business haven’t necessarily changed and have only become more pronounced: For example, scale is one of the single biggest challenges in moving to digital and social business, but has also been a challenge in our globalized world for some time. Thus, the challenges of magnitude infuse everything in digital: Distribution, supply, engagement, control, competition, and even — or perhaps especially — security and sustainability. It’s here that I think we’re missing the name of a key concept, or at least, we’re not using one that needs to be applied here. Like this:
Startup Weekend Paris : entrainement intensif à l'entrepreneuriat 54h pour devenir entrepreneur et lancer une entreprise innovante en équipe : tel est le pari du concept Startup Weekend. J’ai testé pour vous celui de Paris en février 2013 : je vous livre mes impressions et surtout ce que j’ai appris pendant cette expérience intense. Pour rappel, Startup Weekend est une intiative internationale non lucrative qui a pour but d’encourager l’entrepreneuriat dans le monde entier. Par l’expérience et le travail d’équipe, les participants se confrontent aux réalités du monde des Startups et peuvent en plus gagner des lots. Il s’agit en effet d’un concours qui peut déboucher sur une vraie création de produit et d’entreprise à la fin du weekend. Le Startup Weekend Paris 2013 a eu lieu dans l’espace de coworking La Mutinerie les 8, 9 et 10 février 2013. – des « business » ou « marketeurs » (teeshirts oranges dont je faisais parti) – des développeurs (teeshirts verts) – des designers (teeshirts bleus) Voici les grandes étapes de ce weekend. Il me reste 1 minute…
Design Thinking... What is That? To promote its new Athleisure Makeup line, Tarte partnered with social media "fitfluencers" to push the concept that "sporty is the new sexy." The campaign, titled Hustle & Glow, includes a beautifully produced video in which a woman wakes up in her spacious Malibu mansion and heads to the bathroom for a full beauty routine in preparation to . . . go on a solo run. The video was met with wide appreciation from Tarte fans (and nearly 80,000 YouTube views), with many saying it inspired them to get out there and look good on the asphalt (or sand). In other words, yoga pants for your face. "These are high-maintenance products with a low-maintenance routine," says Tarte CMO Candace Craig Bulishak. Birchbox, the beauty e-tailer and subscription service, also noticed that their customers were among the women embracing the athleisure trend, says PR director Jenna Hilzenrath. The concept is working. More Than A Fad Birchbox’s success shouldn’t be a surprise. That was in June 2015. The Message
Rethinking Design Thinking Posted by Don Norman | 19 Mar 2013 | Comments (15) OK, I take it back. Well, some of it anyway. In June, 2010, I posted an essay on Core77 entitled "Design Thinking: A Useful Myth." I am here to say that I now have rethought my position. I've spent the last few months pondering the way designers work while I was hidden away, revising my book The Design of Everyday Things (DOET). Design methods. Designers have developed a number of techniques to avoid being captured by too facile a solution. Design thinking. Although I still stick to my major point that design thinking is not an exclusive property of designers—all great innovators have practiced it—I now do believe that designers have a special claim to it. Of course, there is more to design thinking than what is described by the double-diamond or the iterative cycle of HCD. What should this collection of techniques be called? The Power of Stupid Questions What is a stupid question? Ask the stupid question. Hurrah for Design Thinking
Education Speak: Defining Innovation According to Merriam Webster, it's defined as: 1) the introduction of something new, 2) a new idea, method, or device: novelty. This week in Doha, Qatar, the Qatar Foundation is holding the World Innovation Summit for Education (WISE). Earlier this year, the Office of Innovation and Improvement at the US Department of Education held a $600 million competition for the Investing in Innovation Fund, or i3 grants. When considering innovation and our work at Envision Schools, I have been reflecting on two of my favorite educational thinkers/writers: Andrew Rotherham, co-founder and publisher of Education Sector, and writer of the blog Eduwonk.com. Then there's Elliot Washor, co-founder of Big Picture Learning. I'm not sure if these two writers are often quoted together but their following words about innovation really resonate and have stuck with me. Last month, Rotherham wrote this in a blog, The New York State of Mind, about New York's Equity Project Charter School: Improvement vs.
Rethinking Work In the Collaborative Era Over the last few years, there has been an enormous amount of industry discussion about how the digital world is changing the way we work. To any reasonable observer, the ways that we communicate, interact, and collaborate with each other are all in the midst of profound change. At least the why seems fairly clear. At at high level, there appear to be three major root causes for why collaboration — the very core of how people come together and function as a business — is in the midst of reinvention: Hierarchical management styles break down in the face of the inherent complexity and scale of the modern business environment.New digital tools have put us in constant and direct contact with nearly every person in the developed world at virtually no cost or effort. Harold Jarche calls the reaction of our existing businesses to this new operating environment the “industrial disease” for which complexity is the single biggest challenge to working effectively: Also Read: Like this: Like Loading...
Qu’est-ce que le design thinking ? D'où ça vient? Qu'est-ce que c'est? Le design thinking est apparu dans les années 2000 au cœur de la Silicon Valley sous l’impulsion de Tim Brown directeur de l’agence Ideo. Depuis, il fait couler l’encre aussi bien dans le domaine économique que dans ceux de l’éducation, de la sociologie ou de la philosophie. 1er principe du design thinking: placer l’humain au centre de la réflexion Dans le design thinking, la personne la plus importante, c'est l'utilisateur. Objectif : faire émerger ses problèmes profonds pour y apporter des solutions innovantes. Dans cette conférence de 2009, Tim Brown, gourou du design thinking, appelle à un mouvement vers une « pensée design » locale, collaborative et participative. Une méthode collaborative d’innovation Plus on est de fous... plus on rit. Les étapes clés du processus de Design Thinking Application dans l’entreprise : atouts et limites du design thinking Avantages pour elles : - Un regain de confiance des clients Attention! Le Design thinking en images
Design Thinking Barcelona