The New Google Algorithm. For the past few weeks I'd seen a pattern repeating itself across the board with most of the clients that I do SEO and content marketing for, small drops in Page Authority and Domain Authority for every domain I was monitoring.
I also observed some big leaps up the SERPs for content that was previously ranking poorly. Despite suspecting that change was afoot, Google remained unusually quiet and while speculation was rife amongst those of us involved in SEO on a daily basis, nothing had been confirmed. That was, until 26th September 2013 when Google came clean and admitted that the new algorithm had been up and running for the past month. Panda and Penguin were updates which changed part of the algorithm, but Hummingbird has replaced the old algorithm and it’s the biggest change in 3 years. It’s not just a major update or refresh, it’s an entirely new ranking algorithm. Google Keyword Planner and Keyword Research Tools. While far from a perfect tool (seriously skewed toward "commercial intent," not always inclusive of trend data, difficult to drill down into local terms), the Google Keyword Tool was one of the best keyword research tools available.
The keyword volume numbers were more trustworthy than other keyword tools, simply because they came right from the source—who better to know what kind of search volume keywords get than Google itself? With Google's recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: "What do we do now? " Google Keyword Planner pros and cons With the advent of the Keyword Planner, Google is making a strong statement that they'll continue to focus on supporting PPC advertisers rather than organic search marketers. Pros of Google Keyword Planner: FAQ: All About The New Google "Hummingbird" Algorithm. Google Keyword Planner and Keyword Research Tools. Keyword Basics Part 4: Targeting your primary and secondary keywords. Once you've started researching your keywords you’ll probably find thousands that you could use on your site.
As you'll most likely not have the time to target all of them, you should have a method for choosing the best ones. Owen Powis outlines his method. How to Do YouTube Keyword Research. Choosing the Best Keywords for Your Website by Vertical Measures. Choosing the best keywords for your website is an art, blended with a bit of science.
Making the right keyword selection is a balance between the number of people searching for a particular keyword and the competition for that keyword. The best strategy to understand this balance is utilizing keyword selector tools that help you discover how people are actually searching the Internet. 15 Minute Search Engine Optimization List - Learn how to SEO.
Basic SEO: 10 Ways To Get The Right Bits In Place Without Angering The Google Gods. So many changes, so few brains cells left to keep up with them all.
First there was Panda, then there was Penguin, then there was Panda/Penguin 2.0. Now Google has come out and officially said that unless your site is mobile friendly, your mobile ranking will suffer. Doesn’t it feel like you’ve barely got a handle on SEO period and now there’s this whole mobile-SEO thing, too?? (Hat tip to my friend Bob George, mobile expert, for pointing this out.) In spite of my most recent rant, SEO is alive and well, and businesses rely on it every day for a major chunk of their traffic and revenue. So what’s a person to do, especially a person who is not an SEO expert, who doesn’t have ten hours a day to study to become one and who just wants to run a business on the web? Old SEO vs New SEO for 2013 : Social Media Management, Copywriting, Marketing Plans, Gold Coast, Brisbane.
12 Amazing Common Sense SEO Tips to Help Get Amazing Results. 271 Flares Filament.io 271 Flares × When it comes to SEO for your website or blog, there are plenty of common sense SEO tips that are also best practices.
By following these best practices, your will increase your chances of not only showing up in Google’s search results, but for ranking well. Best Practices for YouTube Ranking Results. 10 Free Market Research Tools for Small Businesses. Market research is crucial in positioning your product,service or company.Part of creating a social media strategy is doing a little market research to figure out where your industry is consuming and sharing content so you can figure out where to have a social media presence and what types of information is worth sharing and distributing.
There are plenty of companies that you can hire for market research like CorpTech, Research Now, or Lab42 (as cheap as $500) but with the internet these days, shouldn’t some stuff just be for free? Of course! And here are some free tools for market research (in no particular order): Spoke – provides detailed information for more than 60M employees at 2.3M companies.The free service is limited to 25 searches per day. JigSaw – search company profiles by name or by industry and find contacts, news archives and basic company data. Link Building Tips For SEO. Ever since Google made getting a decent search ranking the equivalent of winning the same type of popularity games we thought we’d escaped in high school, SEOs and businesses everywhere have made an art and science out of building links to increase the popularity of their websites.
Some have tried dark arts and shady sciences but link building has become an industry unto itself. We exchanged them with other website owners. We spun our articles for syndication. How To Optimize Images For SEO: 6 Ways Drive Traffic To Your Website With Image Search. With the internet becoming more and more visual, photos and images are becoming more and more important when it comes to getting the attention of your potential customers and even bringing them back to your website.
More importantly image search (via Google and other search engines… but let’s be real… Google) is the new brass ring of SEO. You can pin photos on Pinterest, add photos to your Facebook albums and Instagam every one of those client-meeting dinners, but the truth is that the discoverability of those photos is relatively limited. You can find Facebook photos on Facebook and Pinterest photos on Pinterest, but do a Google search and you’re going to find website images that have the potential to bring interested prospects back to your website.
Check your Google analytics and Webmaster tools and I bet you’ll find that at least some – and for a lot of businesses much – of your web traffic comes from image search. Reduce The File Size. Live @ WordCamp Melbourne 2013. Dojo - Understanding Match Type Data. 10 Premium SEO Tools That You Can Try for Free (or Cheap) How to Use Personalized Content and Behavioral Targeting For Improved Conversions. 81inShareinShare 500 different people go to Amazon.com.
Each one sees a different version of the home page. How come? It’s personalized! It’s no secret why Amazon does that: content personalization makes money. A new survey by Adobe and Econsultancy finds that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want.
Screw Traffic – Show Me The Money. 29inShareinShare This is a guest post by Dan Norris from Informly. In my last business I was obsessed with traffic. I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo!