Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird. If you're reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes.
However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site. I did write a post last year about the main differences between Penguin and a Manual Unnautral Links Penalty, and if you haven't read that, it'll give you a good primer. The point of this article is to explain very simply what each of these algorithms are meant to do. It is hopefully a good reference that you can point your clients to if you want to explain an algorithm change and not overwhelm them with technical details about 301s, canonicals, crawl errors, and other confusing SEO terminologies.
What is an algorithm change? First of all, let's start by discussing the Google algorithm. □ How I Recovered From A Google Penguin Penalty - Case Study. Rankings decreased after a Google update?
Have you suddenly lost traffic and you suspect Google Penguin has filtered your website from the search results? I know how you feel, because I’ve been in the same situation as you are now. But, don’t get discouraged, there’s still hope you can recover your rankings and traffic. Google Algorithm Change History. How To Identify & Recover From A Google Penalty [Step-By-Step] Has your organic search traffic plummeted?
Worried that Google might have hit your site with a manual or algorithmic penalty? Most SEO agencies will charge you an arm and a leg for the answer. Good news. Local SEO: How To Rank Your Local Business CODE INCLUDED. #1 Strategy Guide Resource for Business 2016. Ahh citation building.
The epitome of local SEO. Citation building always seems to be a heated debate amongst Local SEOers. Is it really necessary? How many citations are needed for a quality citation profile? When is the right time to build citations? In this section I’ll go over some must answer questions, along with walk you through the top 25 citations and how to build your profiles for each. Why build citations manually? There is nothing better than having full control over your citations. Our Citation Tracking Spreadsheet Feel free to download, use, or share it. Services like Yext submit citations but require a yearly fee, and if that fee isn’t paid, your listings are basically reverted back to what they were before submission depending on the publisher’s policies.
No Yearly Ongoing FeesHave complete control over each verified citation listingWon’t lose listings after fees aren’t paidYou get to personalize the listings (VERY IMPORTANT as each citation is different) 1. 2. 3. How to Have a Successful Local SEO Campaign in 2015.
Sitemap Generators - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. In Chapter 7, we explore the best ways to ensure your content is indexed by search engines.
One of the fastest and most accurate ways is to create master lists of URLs in the form of XML Sitemaps. This format is the accepted standard for all search engines, as explained at Sitemaps.org (the site maintained by the consortium of search engines that developed the standards). The following is a list of the main tools used to develop these files. Note that many Content Management Systems (CMS) can generate sitemaps, too, but if your CMS can’t, you should consider one of these applications.
User Agents - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. Match Types - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. When you are setting up your paid search campaigns you have to decide how you want the keywords to be matched to the search query.
We have talked a lot about “Searcher Intent” and trying to match your ads and landing pages to match the interest of the searcher. Keyword Research Tools - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book.
Rank Check Tools - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. You should know that automatic rank checking is considered a necessary evil by search engines, because it consumes precious server resources for queries run by software programs—not by people who might click through on an ad to make the search engines some money.
So, not only don’t the search engines make money from rank checking, it costs them money to host the extra servers to run all of those extra searches. Google has been the most outspoken about this issue and has actually banned websites that check many of their keyword rankings frequently—daily or even multiple times a day. SEO Tools: The Complete List (153 Free and Paid Tools)
If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide.
I personally tested and reviewed over 189 free and paid tools. And you can filter through the list to find the best SEO software for you. AuthoritySpy Link BuildingPaidNo. 10 Ways to Monitor Your Competitors. 7 Common PPC Errors.