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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird. If you're reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes.

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site. I did write a post last year about the main differences between Penguin and a Manual Unnautral Links Penalty, and if you haven't read that, it'll give you a good primer. The point of this article is to explain very simply what each of these algorithms are meant to do. It is hopefully a good reference that you can point your clients to if you want to explain an algorithm change and not overwhelm them with technical details about 301s, canonicals, crawl errors, and other confusing SEO terminologies.

What is an algorithm change? First of all, let's start by discussing the Google algorithm. In the past, the Google algorithm would change very infrequently. This all changed with launch of "Caffeine" in 2010. Phew! □ How I Recovered From A Google Penguin Penalty - Case Study. Rankings decreased after a Google update?

□ How I Recovered From A Google Penguin Penalty - Case Study

Have you suddenly lost traffic and you suspect Google Penguin has filtered your website from the search results? I know how you feel, because I’ve been in the same situation as you are now. But, don’t get discouraged, there’s still hope you can recover your rankings and traffic. I’m going to share with you my whole story and walk you through how I managed to recover my website from a Google Penguin penalty. This post is going to be a step by step guide, and if you follow my strategy, you can recover all your rankings and traffic as well.

Google Algorithm Change History. 2014 Updates Pigeon Expands (UK, CA, AU) — December 22, 2014 Google's major local algorithm update, dubbed "Pigeon", expanded to the United Kingdom, Canada, and Australia.

Google Algorithm Change History

The original update hit the United States in July 2014. The update was confirmed on the 22nd but may have rolled out as early as the 19th. Google Pigeon Update Rolls Out To UK, Canada & Australia (SEL) Local Search Results Affected as Google Pigeon Update Hits UK (Strategy Digital) Penguin Everflux — December 10, 2014. How To Identify & Recover From A Google Penalty [Step-By-Step] Has your organic search traffic plummeted?

How To Identify & Recover From A Google Penalty [Step-By-Step]

Worried that Google might have hit your site with a manual or algorithmic penalty? Most SEO agencies will charge you an arm and a leg for the answer. Good news. Local SEO: How To Rank Your Local Business CODE INCLUDED. #1 Strategy Guide Resource for Business 2016. Ahh citation building.

#1 Strategy Guide Resource for Business 2016

The epitome of local SEO. Citation building always seems to be a heated debate amongst Local SEOers. Is it really necessary? How many citations are needed for a quality citation profile? When is the right time to build citations? In this section I’ll go over some must answer questions, along with walk you through the top 25 citations and how to build your profiles for each.

Why build citations manually? There is nothing better than having full control over your citations. Our Citation Tracking Spreadsheet Feel free to download, use, or share it. Services like Yext submit citations but require a yearly fee, and if that fee isn’t paid, your listings are basically reverted back to what they were before submission depending on the publisher’s policies. How to Have a Successful Local SEO Campaign in 2015.

Local SEO

Sitemap Generators - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. In Chapter 7, we explore the best ways to ensure your content is indexed by search engines.

Sitemap Generators - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book

One of the fastest and most accurate ways is to create master lists of URLs in the form of XML Sitemaps. This format is the accepted standard for all search engines, as explained at Sitemaps.org (the site maintained by the consortium of search engines that developed the standards). The following is a list of the main tools used to develop these files. Note that many Content Management Systems (CMS) can generate sitemaps, too, but if your CMS can’t, you should consider one of these applications. User Agents - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. Match Types - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. When you are setting up your paid search campaigns you have to decide how you want the keywords to be matched to the search query.

Match Types - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book

We have talked a lot about “Searcher Intent” and trying to match your ads and landing pages to match the interest of the searcher. One of the steps in this process it to ease or tighten the lens of your keywords using match types. Keyword Research Tools - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book.

SEO: Major Tasks and How They Can be Divided

Rank Check Tools - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book. You should know that automatic rank checking is considered a necessary evil by search engines, because it consumes precious server resources for queries run by software programs—not by people who might click through on an ad to make the search engines some money.

Rank Check Tools - Search Engine Marketing, Inc. - The BookSearch Engine Marketing, Inc. — The Book

So, not only don’t the search engines make money from rank checking, it costs them money to host the extra servers to run all of those extra searches. Google has been the most outspoken about this issue and has actually banned websites that check many of their keyword rankings frequently—daily or even multiple times a day. SEO Tools: The Complete List (153 Free and Paid Tools) I personally tested and reviewed over 184 free and paid tools.

SEO Tools: The Complete List (153 Free and Paid Tools)

And you can filter through the list to find the best SEO software for you. AuthoritySpy Link BuildingPaidNo AuthoritySpy is designed to help you find the top influencers in your space. It discovers these movers and shakers by searching in places like AllTop, Twitter and Followerwonk. official website: Buzzstream Link BuildingPaidYes. 10 Ways to Monitor Your Competitors. 7 Common PPC Errors.