Innovation "frugale": comment créer des produits de qualité à bas coût. Google logic: why Google does the things it does the way it does. Michael Mace is co-founder of Zekira, and author of Map The Future, a book on how to create better business strategies.
He was previously chief competitive office and vice-president of competitive planning at Palm. His work before that included time at Apple as director of worldwide customer & competitive analysis and director of Macintosh Platform Marketing. This post is republished from his blog with permission. "What does Google want? " A favourite pastime among people who watch the tech industry is trying to figure out why Google does things. It's a puzzle because Google doesn't seem to respond to the rules and logic used by the rest of the business world. As I wrote recently when discussing Dell, it's a mistake to assume there's a logical reason for everything a company does. But in Google's case, I think its actions do make sense – even the deeply weird stuff like the purchase of Motorola.
Google culture: you are what you do This is a dramatic change in the history of business. 50 Disruptive Companies 2012. 32 Innovations That Will Change Your Tomorrow - Interactive Feature. Electric Clothes Physicists at Wake Forest University have developed a fabric that doubles as a spare outlet.
When used to line your shirt — or even your pillowcase or office chair — it converts subtle differences in temperature across the span of the clothing (say, from your cuff to your armpit) into electricity. And because the different parts of your shirt can vary by about 10 degrees, you could power up your MP3 player just by sitting still. According to the fabric’s creator, David Carroll, a cellphone case lined with the material could boost the phone’s battery charge by 10 to 15 percent over eight hours, using the heat absorbed from your pants pocket.
Richard Morgan Chris Nosenzo The New Coffee Soon, coffee isn’t going to taste like coffee — at least not the dark, ashy roasts we drink today. Analytical Undies Your spandex can now subtly nag you to work out. The Morning Multitasker Clean Hair, No Hands Tim WuAuthor of “The Master Switch: The Rise and Fall of Information Empires” Faire comprendre l’innovation : le cas Square. J’explique souvent quand on me demande ce que je fais pour vivre, que mon travail consiste essentiellement à dire à des chefs d’entreprise travaillant des univers technologiques : « Je ne comprends pas« .
C’est un raccourci, mais cela donne une bonne idée de la réalité. Je recommande souvent à mes clients d’aller voir leurs collègues lors d’une journée de présentation dans n’importe quelle pépinière d’entreprise innovante, et d’essayer de comprendre ce qu’ils font. La plupart du temps leur activité est peu compréhensible. Et systématiquement il est impossible de comprendre à qui cela va servir et comment cela va être commercialisé.
Regardons Square : cette startup est la nouvelle aventure de Jack Dorsey dont je parlais dans le précédent article. La mission est claire et adresse un problème évident L’univers client et le marché sont posés et la valeur ajoutée clairement synthétisée : « immédiateté, transparence et accessibilité au monde du paiement ». Le processus est le suivant : The next industrial revolution. S 2012 List of Audacious Ideas - HBR IdeaCast. An interview with Scott Berinato, HBR senior editor, featuring the ideas of: Yale economist Robert Shiller, journalist Gregg Easterbrook, and Pulitzer Prize-winning columnist Ellen Goodman.
These ideas—and several others—are featured in the January-February issue of HBR. Download this podcast SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green. I’m here today with HBR senior editor Scott Berinato. SCOTT BERINATO: Thanks, Sarah. SARAH GREEN: So what’s the value of audacity, especially in a business management context? SCOTT BERINATO: Well, one of the keys for this package of audacious ideas was that we really wanted to focus on big ideas, but we didn’t want to focus on pie in the sky ideas.
SARAH GREEN: Are they all a triple bottom line kind of thing, where it’s– do well by doing good, and save the planet, and yay, and we can all go home? The Civilization Starter Kit. If only people weren’t beholden to a planned obsolescence mind-set.
Only if diverse resources collaborate to be collectively smarter, wiser, and richer. In the shortest 2011 TEDxKC talk of the evening, TED fellow and Polish-born fusion physicist Marcin Jakubowski shared an overview of his work just an hour north of Kansas City directing Open Source Ecology in developing the Global Village Construction Set. Its objective is a set of 50 open-sourced blueprints for the most important machines that allow life to exist. Marcin Jakubowski: Open-sourced blueprints for civilization.