Des boîtes intelligentes dans le 4e. Survey reports on consumer attitudes to next-gen loyalty. By Sarah Clark • nfcworld.com • Published November 29th, 2011 • Last updated 29 November 2011, 15:48 “There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson.
“For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” SURVEY: Youngsters welcome hi-tech loyalty, but oldies are more reserved British consumers have a wide variety of attitudes to next generation loyalty programmes, a survey of 2,000 consumers carried out by market researcher Ipsos Mori for customer interactions specialist The Logic Group has found.
The survey focused on attitudes to mobile loyalty programmes and to the use of social networks to target offers. There were mixed reactions across all ages to the concept of a mobile wallet. 2012 será el año de la tecnología NFC con miles de aplicaciones ya en desarrollo en España. (DiarioTi.com Negocios Tic) La empresa española Gamma Solutions, especializada en ingeniería y soluciones de telecomunicaciones de vanguardia concluye en un estudio realizado para el sector que 2012 será el año clave para el desarrollo y asentamiento de la tecnología NFC en España.
Para los próximos 12 meses se espera ya una penetración de NFC del 10% de los smartphones a nivel mundial. Así la compañía afirma que el año que viene puede ser el año en el que realmente se cuenten con una importante diversidad de servicios NFC, incluso en España, lo cual haga a las personas conocer la tecnología y a estar dispuesta a pagar por llevarla en sus teléfonos móviles. 500 million people worldwide to use their mobiles as metro and bus tickets by 2015. Hampshire, UK: 26th April 2011 – Half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015, according to new forecasts from Juniper Research.
This is over five times the number generated last year but crucially Juniper is expecting usage to spread widely from the current concentration in Japan and several European countries. Outside Japan, systems in operation typically use SMS or bar codes. NFC Creates Momentum Whilst SMS ticketing has been in operation for several years in large cities in Scandinavia and Central & Eastern Europe such as Stockholm and Prague, Juniper believes that recent momentum in Near Field Communications (NFC) will only add to market growth.
As metro authorities begin the transition to open contactless payment systems, NFC ticket usage is forecast to grow significantly beginning in 2013. Convenience & Choice Drive Adoption Markets Sizing & Forecasts Further key findings from the report include: Author. Save the date : Mobile World Congress du 27/02 au 01/03 2012. Date : 27 Février 2012 - 1 Mars 2012 Type d'évenement : Convention d'affaires.
NFC Times New – Near Field Communication and all contactless technology. Fewer than 2% of consumers are “highly likely” to adopt NFC payments immediately after the technology is rolled out, according to UK-based research firm Datamonitor.
The firm, in a recently published report, projected that another 12.2% of consumers have a medium likelihood of adopting NFC payments right after it’s introduced and more than 31% have only a low likelihood of using the technology for payments in the short term. The remainder of consumers–more than half–are considered “unlikely” to adopt NFC payments, said the firm. Except for consumers who are highly likely to embrace NFC payments, issuers, mobile-wallet providers and others introducing NFC payment services will need to offer incentives to consumers to encourage them to adopt the technology, and this adoption will likely take longer, said Datamonitor in its report, NFC Payments.
NFC Brand Table lets food court customers order from their seats. By Mike Clark • nfcworld.com • Published October 24th, 2011 • Last updated 24 October 2011, 20:46 “I set out to seek a method of portraying NFC in a fun, childish manner so it would be easily understood by everyone,” developer Stephen Davis has told NFC World.
BRAND TABLE: 'Shows how NFC can streamline the user experience' Australian start-up S_Digital has demonstrated an NFC-powered smart table concept for use in food courts. The Brand Table carries an NFC tag for each restaurant serving the food court. Notification that the food is ready to pick up is then sent automatically to their phone as soon as it is ready. The project was created as part of ongoing research on mobile payments in conjunction with The University of Sydney and digital agencies Mojo and Amnesia Razorfish.
“Before starting the project, it was my understanding that this technology was generally misunderstood,” says Davis.
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