Content Strategy and UX: A Modern Love Story. Content strategy has been around for a long time.
Large corporations such as Disney, Wells Fargo, and Mayo Clinic have had functional content strategy teams for years. The mega-agency Razorfish has had dedicated content strategists on staff since 1998. But it's really only been in the last two years that the larger UX community has started paying closer attention to content strategy. In 2008, not a single UX conference had a session or workshop devoted to content strategy; In 2010, nearly all of them did, including the IA Summit, UX Week, UX London, User Interface Conference, and even SXSW.
Why the gold rush? No matter how brilliant your designs, if the content is bad, the honeycomb crumbles. Today, the sudden surge of interest in content strategy has stirred hope in even the most jaded UX souls. Inception, Explained. Social Sharing Gets Sophisticated with Oscar de la Renta. If luxury brands had to set their “relationship status” with their fans in Facebook, it’d be “It’s complicated”.
Luxury brands are all about exclusivity, privilege and excellence; social media is inclusive, open and conversational. So how do luxury brands do social media – if they do it all? Do you really want your luxury customers to “Like” you in the same way they would “Like” a grocery brand? No. Do you really want 10,000s of “Likes” to dilute your carefully crafted image of exclusivity, and show the world that you’re as popular as a diaper brand? Whilst we don’t have all the answers, our Graphite platform helps luxury brands do social by upgrading the common “Like” button and enabling social sharing in a more upscale manner.
Take the e-commerce site of Oscar de la Renta; the couturier who dressed Jacqueline Kennedy is doing a lot of things right with social media. The Anatomy of a Movement - David Armano - The Conversation. By David Armano | 12:05 PM November 9, 2010 Given last week’s election results, it’s a good time to think about movements.
Wikipedia defines a social movement as “A coordinated group action focused on a political or social issue.” That allows for quite a spectrum of movements. The civil rights movement was designed to bring equality to a system where it was it was lacking. President Obama’s campaign had many movement-like qualities. Movements can be desirable weapons in the war to influence behavior, but you need to understand how they work. Ripple Effects. The casino experience - Signal vs. Noise (by 37signals) From a design/experience perspective, casinos are fascinating places: 1) There are no windows.
Gamblers have no idea whether it’s light or dark or sunny or rainy outside. 2) There are no clocks. Dealers are forbidden from wearing watches. Time becomes meaningless. The Decline of Eye Contact. You're having a conversation with someone and suddenly his eyes drop to his smartphone or drift over your shoulder toward someone else.
It feels like this is happening more than ever—in meetings, at the dinner table, even at intimate cocktail parties—and there are signs that the decline of eye contact is a growing problem. Adults make eye contact between 30% and 60% of the time in an average conversation, says the communications-analytics company Quantified Impressions. But the Austin, Texas, company says people should be making eye contact 60% to 70% of the time to create a sense of emotional connection, according to its analysis of 3,000 people speaking to individuals and groups. One barrier to contact is the use of mobile devices for multitasking. Among twentysomethings, "it's almost become culturally acceptable to answer that phone at dinner, or to glance down at the baseball scores," says Noah Zandan, president of Quantified Impressions.
Culture can be a factor. The Usabilla Blog » Social Influence on the Web: Eight UX Implementations » The Usabilla Blog. Social influence happens on the web all the time, and you can improve your webpage if you know how it works.
Maybe it is best explained by a real world example: Imagine you are on a night out with your friends and the whole group is about to leave one club and go to another. You had a long day and feel tired, and to be honest, you would rather go home and get some sleep. Your friends, however, tell you to get yourself together and come along. Une lecture mondiale de Don Quichotte sur YouTube. User experience is everything.™ UX_Storytellers.pdf. » Oscar Nicholson: The Evolution of Story telling - A Digital Perspective. There are people in the industry who have the ability to change your entire perception of concepts or crystallise a notion that you’ve always felt but never been able to articulate.
And Oscar Nicholson (or @returnon on Twitter) is just one of those people. And once again, he’s done it again – here’s Oscar’s take on story telling. Like me – he’s a self-confessed slashie: he’s a video slash director slash story slash a bunch of other things.