Le Rayon UX | UX, Startups et Cie The product design sprint: prototype (day 4) At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the sixth in a series of seven posts on running your own design sprint. On day 2 you drew concept sketches. On day 3, you made a plan and a storyboard for your prototype. This part of the sprint is super exciting for me as a designer. But wait a second… what should this prototype look like? What your prototype should look like Quite simply, a prototype is anything a person can look at and respond to. Make it minimally real You’ll probably be amazed at how much real feedback a user can give you on a slide deck of mockups that aren’t even pixel-perfect. They can tell you what they understand about your product — and what they don’t. You’ll also learn things that metrics alone can’t tell you, in particular why users do the things they do, rather than just what they do. Why? (“Wait,” you say, “I use a PC.”
So you wanna be a user experience designer — Step 1: Resources Want to pursue a career in UX, but don’t know where to start? When you Learn the Ropes with Whitney Hess, you get in-depth training on principles, process, methods and techniques you need to excel in User Experience. Learn more > Pretty much every single day I get a tweet, email, or in person request for information on how to get started in the field of user experience. So you wanna be a user experience designer? The best way to learn a new language is to go to a country where it’s spoken and immerse yourself in the confusion. If you’re interested in getting to know more about user experience, I recommend doing the same. There are many steps to the process, but I am starting with Resources because I believe you need a great arsenal before kicking off any journey. Guiding PrinciplesProcessToolsTransitioning from other careersPractice Landscape …as well as any other topics that come up along the way. UX Books UX Primer Design Thinking Strategy Process Principles Activities Documentation Extra Credit
The product design sprint: a five-day recipe for startups At Google Ventures, we do product design work with startups all the time. Since we want to move fast and they want to move fast, we’ve optimized a process that gets us predictably good results in five days or less. We call it a product design sprint, and it’s great for getting unstuck or accelerating projects that are already in motion. I’ve planned and run over 100 of these sprints, first with teams at Google and now with startups in the Google Ventures portfolio. To give you an idea of what one looks like, here’s a project we did with CustomMade: Over the next several posts, I’ll be sharing a DIY guide for running your own design sprint. Before the sprint: Prepare Get the people and things you need. Day 1: Understand Dig into the design problem through research, competitive review, and strategy exercises. Day 2: Diverge Rapidly develop as many solutions as possible. Day 3: Decide Choose the best ideas and hammer out a user story. What doesn’t work about brainstorming The magic of constraints
15 Free Ebooks about User Experience and Interface Design » paul olyslager I have collected 15 free ebooks about UX and interface design, including some best selling books which are definitely worth reading. Not only are these free ebooks pretty good reads but perhaps I could save a small rainforest as well. Please let me know if you have read other great free ebooks lately. Search User Interfaces by Marti A. If you want to design innovative search user interfaces, you need this book close at hand at all times. Web Style Guide by Patrick J. A style guide for the interface with real long-run value, showing us deep principles of design rather than simply fashion and technology. Designing Interfaces – Patterns for Effective Interaction Design by Jenifer Tidwell (2006) Anyone who’s serious about designing interfaces should have this book on their shelf for reference. Designing Mobile Interfaces by Steven Hoober and Eric Berkman (2011)
6 Ways To Get The Most Out Of Market Research The other day I was talking with an entrepreneur in the Google Ventures portfolio who told me he had conducted more than 200 customer interviews. His company had just launched a new product, and he was trying to gauge whether there was demand for the product, what features customers wanted in it, and which competitive products they had used. He was (correctly) confident about the market opportunity here. Did he plan interviews to answer specific questions? Unfortunately, the answers were no, no, no, no, and no. He wasn’t doing customer interviews, he was doing sales. I think it’s fantastic this entrepreneur had talked to so many potential customers. Figure out your questionsWhat do you want to know? Talk to the right people Who can help you answer these questions? Write an interview guide Get organized. Get reactions to a prototype What can you show your customers? Listen, don’t lead Are you pitching, or listening? Summarize what you learn Were there any patterns?
iErgo, le bloc-notes | IHM, Ergonomie & expérience utilisateur. How To Create An Open Office That Is More Awesome For Both Introverts And Extroverts Earlier this week, my colleague Jason Feifer published a funny and rousing anti-open office manifesto, decrying Fast Company's shared workspaces and singing the praises of private offices. Our mostly open workspace, Jason argued, is distracting and productivity killing, and it doesn't promote collaboration! But I believe that the problem with Fast Company's office isn't that we have a mostly open office layout. The problem with our office is that we haven't approached our open office layout the right way. Here are a few reasons why I don't support Jason's all-private-office proposal: Private Offices Can Encourage More Maddening Electronic Communication—Not Less My inbox is the bane of my existence—my work day would be so much faster and less stressful if I didn't have to field so many emails and instant messages, Yammer notes and Campfire updates all day long. Introverts May Prefer Working Inside An Office, But Might Not Knock On Your Office Door Diverse Spaces Are Key Adjacency Is Critical
wax-o | Design, communication, nouvelles technologies et toutes ces sortes de choses. Why Some Communities Foster More Entrepreneurs Than Others - Richard Florida The hard-charging entrepreneur has become something of a trope these days. From Steve Jobs to Mark Zuckerberg to Jack Dorsey, the image of the self-made man striking out on his own has become an updated, 21st century version of the old Horatio Alger myth. But new research shows there's clearly more to the story than just individual skill, pluck, and ambition. The study, by Temple University’s Seok-Woo Kwon, the University of Missouri’s Colleen Heflin, and Duke University’s Martin Ruef, examines the relationship between self-employment levels and community support structures across America’s metro areas. Published in the December issue of the American Sociological Review, the authors argue that the strength of local social networks and trust — using the term “social capital,” popularized by Harvard sociologist Robert Putnam — plays a major role in whether a city is able to foster a culture of self-employment and entrepreneurship. Community activism has two related effects.
10 blogs et sites sur l’ergonomie pour vous remettre à l’anglais En France on parle souvent de Ergonomie ou Conception d’Interfaces, mais de l’autre côté de l’Atlantique (ou du Channel), on parle plutôt de User Experience, UCD, ou Interaction Design. Peu importe le terme choisi, l’important c’est de rester informés des nouvelles techniques et méthodologies qui font partie de notre métier : la conception centrée utilisateur. Que ce soient les bonnes pratiques sur l'étude terrain, le maquettage d'interfaces ou sur le design graphique, on partage ici nos coups de cœur de la blogosphère anglophone avec vous. Enjoy! 1st Web Designer Spécialiste du web, ce blog vous permettra de trouver des informations concernant le code web (PHP, HTML, Ruby, etc.) ou le graphisme (illustration, photographie, iconographie). Il contient aussi des nombreux tutoriels pour maîtriser les différentes techniques du design web. Smashing Magazine – UX Design Définitivement LA publication incontournable dans le monde de l’ergonomie et la conception d’interfaces. Maintenant : Action !