What newsletter footer can do for you | FreshMail Blog Footers are standard elements of well-designed newsletters. They should be placed at the very bottom of the project and contain all relevant information that your subscribers might need. Additionaly you can use footers to impress, draw attention or display information that subscribers expect. Present something extra! Don’t make the mistake of thinking that anything at the bottom of the page can’t be that important! Read the post to find out about a few standard elements that you should place in your footer and some creative examples of ideas on how to use footers to support marketing and sales objectives. Required footer elements Footers must always contain information about why recipients got the message they’re looking at and a clearly visible resignation link. Newsletter: PUMA The next requirement for footers is contact information. Newsletter: American Apparel Inc. Do you create your own designs? Newsletter: STA Travel Anti-spam weapons Newsletter: Dorothy Perkins Newsletter: adidas Group
For U.S. companies, EU cookie compliance calls for website changes Current estimates put the number of Internet users in the European Union (EU) at more than half a billion, making it an attractive target for online businesses. But recent and proposed changes to various EU directives mean an existing website, even if it's owned by a U.S. company or served by a U.S.-based server, may not be compliant with revised SearchSecurity.com members gain immediate and unlimited access to breaking industry news, virus alerts, new hacker threats, highly focused security newsletters, and more -- all at no cost. Join me on SearchSecurity.com today! EU data privacy laws if it targets citizens in the EU. These requirements may well mean a complete change to how a site or business processes work. The EU data privacy laws that came into force last May state that storing and accessing information on users' computers (i.e. cookies) is only lawful if the user has given consent. ICO banner (for full size, right-click image and open in new window) IIS Security
Agile Scenarios and Storyboards User stories are great at capturing product functionality. But they are less suited to describe the user interaction in more detail. This is where scenarios and storyboards come into play: Both are great tools to describe the interaction steps. In this post, I explain what scenarios and storyboards are, and how they can be used effectively in an agile context, and how the two techniques relate to user stories. Scenarios in a Nutshell Scenarios and storyboards are great to explore and describe how a user interacts with a product. It’s Tuesday morning, and Mary is working on her computer. The scenario above describes the steps Mary has to take to book a seat on one of our public training courses. Note that I have tried to make the scenario descriptive and engaging while focussing on the key aspects of the interaction. Storyboards Summarised Storyboards are similar to scenarios: They illustrate the interaction required to achieve a goal. What about User Stories? Summary
5 Essential Elements of Fantastic Top of Funnel Offers You’ve already done your on page SEO. You’re getting found. Traffic is healthy – and increasing. But that’s it. You’ve got this great magnet pulling in visitors but they’re like bees buzzing around a plastic sunflower. Checking it out, but then buzzing off without any of the good stuff. Top of funnel (TOFU) offers are one of the most critical steps in building a successful inbound marketing program to generate leads. You’re sitting in a bar when… I like to think about TOFU offers in the following way. These advertisements are what I call your “meet me” offers. Why are they there? Why Are They There? Does your offer speak to the reason a visitor is on the page where your offer appears? What Do They Want: The Value x Impact Formula Every industry will have its own specific factors that make great TOFU offers. Does It Make Sense? Visitors increasingly can sniff out the free lunch offers and have learned to avoid even the appearance of something that doesn’t make sense. Do they Trust You?
Minimum Viable Personality Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. It's from our favorite Giant Robot Dinosaur and it's about Minimal Viable Personality, something I have referred to as "voice" in pior posts. One final note. Five Ways to Improve the Visitor Experience of Your Website Popular Today in Business: All Popular Articles No matter how good the product is that’s being sold online, if the website is not convenient for customers to use, it’s very possible they will move on to another site and never come back. It is paramount for business owners to find ways to make visiting their website a good experience for customers. Doing so does not require a major overhaul of the whole site. The main goal is to make it as easy as possible for the customer to conduct business on the website. 1. 2. 3. 4. 5.
With Visual.ly Redesign, It's Easier Than Ever To Make And Share Cool Infographics When Co.Design first wrote about data visualization startup Visual.ly, CEO Stew Langille hinted that he was already planning the young company’s next move. “We’ll have to be nimble," he told Cliff Kuang in 2011. "As this market evolves, we’ll have to evolve with it." And evolve they have. Today, the company unveiled a major redesign that adds social functionality, community features, and a slick new interface for browsing Visual.ly’s massive inventory of user-generated infographics. If you haven’t visited Visual.ly before, let’s backtrack. Today’s third generation of Visual.ly still lets you create and upload infographics. Sharing is easier, communicating is easier, and the best infographics are easier to find, thanks to analytics about likes and views. In reality, most infographics still come from the brands, agencies, and publications that can afford to commission them. [Image: F8.IN.TH/Shutterstock]
Customer Journeys and Customer Lifecycles 25 December 2013 by Lavrans Løvlie Lately, a series of our clients have asked me about the difference between Customer Lifecycles and Customer Journeys. What are they, and what are they useful for? In simple terms, Customer Lifecycles are analysis tools to understand how customers experience an organisation. Customer Journeys are design tools for crafting better customer engagement. Customer Lifecycles enable organisations to see how the customer base experiences their industry, business and propositions. Lifecycles: see your business though customer’s eyes One of our customers told us “Our organisation is so complex that only customers see the whole picture”. Simply understanding the business like customers do can bring tremendous value to organisations. Lifecycles: understand behaviours and business potential The power of customer lifecycles appears in a detailed understanding of what influences customers’ behaviour and decisions. Journeys: design customer engagement
Why Product Thinking is the next big thing in UX Design Uncover the jobs the product is hired for A product has a core user experience, which is basically the reason the product exists. It fulfills a need or solves a problem people have. By that, it becomes meaningful and provides a certain value. „It’s not the customer’s job to know what they want“ — Steve Jobs Clay Christensen, for instance, once tried to improve the sales of milkshakes. „Fall in love with a problem, not a specific solution“ — Laura Javier
Intranet Portals UX Design | Nielsen Norman Group Research Report A good intranet portal provides easy access to all enterprise information, resources and tools. Intranet portals can also effectively consolidate applications, connect information, drive governance, change communication, and reduce fragmentation. Comprehensive case studies show how the portal team can deliver what the organization and its users (your employees) need to be successful. Some of the most-praised features of intranet portals turn out not to be needed in most companies. For example, role-based personalization usually works better than individual personalization. And some compelling advice isn’t about features at all, rather it’s about process and governance. This 653-page report presents 174 best practices based on 83 case studies. This report focuses on the design, user interface, use, usability, and adoption of an enterprise portal — that is, the user experience of intranets that look, feel and act like portals. Topics Full ToC and List of Participating Organizations Articles
10 Tips for Writing Good User Stories 1 Users Come First As its name suggests, a user story describes how a customer or user employs the product; it is written from the user’s perspective. What’s more, user stories are particularly helpful to capture a specific functionality, such as, searching for a product or making a booking. The following picture illustrates the relationship between the user, the story, and the product functionality (symbolised by the circle). If you don’t know who the users and customers are and why they would want to use the product, then you should not write any user stories. 2 Use Personas to Discover the Right Stories A great technique to capture your insights about the users and customers is working with personas. But there is more to it: The persona goals help you discover the right stories: Ask yourself what functionality the product should provide to meet the goals of the personas, as I explain in my post From Personas to User Stories. 3 Create Stories Collaboratively As <persona> , I want <what?
Discovery : UX Apprentice Research Adam hired me to design his iPad application. I initially met with him and his investors at the restaurant to determine the scope of the project and the objectives: reduce the wait time for customers to place an order increase customer spending by encouraging multiple courses create a unique dining experience I noticed that there was a disconnect between Adam’s vision and the stakeholders’. The burden was on my team to find out what the customers would consider a “viable” menu system. Quick & Dirty Research Adam and his team provided us with the current analytics: average spend, dining time, size of parties. The Map Leads the Way Next time we met with the team, we brought our research findings.