What newsletter footer can do for you | FreshMail Blog Footers are standard elements of well-designed newsletters. They should be placed at the very bottom of the project and contain all relevant information that your subscribers might need. Additionaly you can use footers to impress, draw attention or display information that subscribers expect. Present something extra! Don’t make the mistake of thinking that anything at the bottom of the page can’t be that important! Read the post to find out about a few standard elements that you should place in your footer and some creative examples of ideas on how to use footers to support marketing and sales objectives. Required footer elements Footers must always contain information about why recipients got the message they’re looking at and a clearly visible resignation link. Newsletter: PUMA The next requirement for footers is contact information. Newsletter: American Apparel Inc. Do you create your own designs? Newsletter: STA Travel Anti-spam weapons Newsletter: Dorothy Perkins Newsletter: adidas Group
Don’t Understand Web Design Talk? Here’s 38 Terms You Need to Know Are you in the process of getting a new website designed? Are you struggling to understand the terminology your designer is using? When we engage with clients we try to use as little industry speak as we can, but sometimes it’s unavoidable to throw in terms a newbie may not understand. So when we saw this article from HubSpot we knew anyone involved in the web design process would find it helpful. We’ve given it the infographic treatment below. Related Website Tips: 6 Scientific Ways to Influence and Persuade Your Visitors Looking for ways to make more of your website visitors convert into customers? In "Infographics" Why Colour Matters When You are Designing Your Website and Logo If you’re in the process of starting a new business, or rebranding an existing one, the colours you are going to use on your website and logo should be one of the biggest questions you ask yourself. 26 Things You Should Know Before You Buy a New Website Buying a new website can be a daunting process for some.
Agile Scenarios and Storyboards User stories are great at capturing product functionality. But they are less suited to describe the user interaction in more detail. This is where scenarios and storyboards come into play: Both are great tools to describe the interaction steps. In this post, I explain what scenarios and storyboards are, and how they can be used effectively in an agile context, and how the two techniques relate to user stories. Scenarios in a Nutshell Scenarios and storyboards are great to explore and describe how a user interacts with a product. It’s Tuesday morning, and Mary is working on her computer. The scenario above describes the steps Mary has to take to book a seat on one of our public training courses. Note that I have tried to make the scenario descriptive and engaging while focussing on the key aspects of the interaction. Storyboards Summarised Storyboards are similar to scenarios: They illustrate the interaction required to achieve a goal. What about User Stories? Summary
The Benefits of Floating and Why You Need to Try it (This is a video of Joe Rogan explaining the life changing benefits of floating) If you haven’t heard of floatation therapy yet or maybe you have but you’ve yet to try it, let me give you a brief description of what it is. Floatation therapy is where you enter into what is known as an isolation tank or pod which is filled with around 800 to 1000 pounds of Epsom salt that is dissolved in about 10 inches of water. The water is heated to the same temperature range as your body (around 35.5 degrees Celsius). This set up allows you to experience a near zero gravity feeling. Now, I have had the unique privilege of working at a float center in Edmonton, Alberta, Canada called Floatique Rest Center. Deep Relaxation If there is one thing that floating does best it would have to be deep relaxation. By turning off all of your external stimuli you give your mind and body, really for the first time ever, a chance to breathe a deep sigh of relief. Whole Body Pain Relief Headaches and migraines.
Minimum Viable Personality Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. It's from our favorite Giant Robot Dinosaur and it's about Minimal Viable Personality, something I have referred to as "voice" in pior posts. One final note. 4 free tools for watermarking your images The argument for watermarking your images can be slightly divisive. Those against it argue that adding a watermark wouldn’t deter someone dead set on stealing an image for long. Those for it counter that watermarking, at the very least, provides an extra hurdle to clear for people wanting to swipe photos. Whatever your opinion, watermarking doesn’t need to be time consuming or cost anything. Picmarkr Picmarkr lets you upload single or multiple photos for watermarking. Picmarkr Watermark Watermark requires you to sign up for a free account before you can use it but it boasts a slick interface and is really user-friendly. Watermark Watermark Images An easy to use website with no sign-up required. Watermark Images Visual Watermark Visual Watermark is geared mostly to professionals, but they offer a free trial version. Visual Watermark
10 point checklist to creating a home on the web If this is your year to start a business, you’ll want a new website to go with that new venture. Leading UK website builder, Moonfruit, offers a 10 point checklist for creating a home on the web that will attract traffic, create a professional image and turn browsers into buyers. 1. What type of site do you want? Are you selling a product? 2. When deciding on a site look and feel, it’s worth making a list of websites you already like. 3. A personalised domain helps with so many things: branding, professionalism and SEO being 3 key reasons you should invest in one (they don’t cost very much, either). 4. Pictures are so important. 5. While saying it in 140 characters is fine for some, having killer copy can really help your website stand out. 6. Optimising your website for search engines to find takes time and patience, but it is worth it in the end. 7. One way to increase traffic to your website and build a reputation is by sharing relevant content through social networks. 8. 9. 10.
Customer Journeys and Customer Lifecycles 25 December 2013 by Lavrans Løvlie Lately, a series of our clients have asked me about the difference between Customer Lifecycles and Customer Journeys. What are they, and what are they useful for? In simple terms, Customer Lifecycles are analysis tools to understand how customers experience an organisation. Customer Journeys are design tools for crafting better customer engagement. Customer Lifecycles enable organisations to see how the customer base experiences their industry, business and propositions. Lifecycles: see your business though customer’s eyes One of our customers told us “Our organisation is so complex that only customers see the whole picture”. Simply understanding the business like customers do can bring tremendous value to organisations. Lifecycles: understand behaviours and business potential The power of customer lifecycles appears in a detailed understanding of what influences customers’ behaviour and decisions. Journeys: design customer engagement
What Your 'About Us' Page Isn't Doing The humble About Us page: it’s one of the most visited pages on any site and also one of the most neglected and overlooked. We chatted with some of our favorite digital marketing experts on what’s usually missing to give you an easy checklist for your own site. Mistake #1: Not including contact information. Joanna Lord, BigDoor You read that correctly. Some businesses just don't include basics like telephone numbers and addresses -- and don't add new locations when their business expands. Mistake #2. Related: 4 Secrets to Multichannel Success Mistake #3: Neglecting to explain how great you are Eric Siu, Single Grain If you offer a standout product service, here's your chance to remind people. Mistake #4: Being boring Brian Honigman, BrianHonigman.com Don't miss a chance to surprise and delight. Related: 5 Ecommerce Mistakes to Avoid: A Newbie's Guide Mistake #5: Forgetting to have fun Peter Shankman, HARO Lighten up a little.
Why Product Thinking is the next big thing in UX Design Uncover the jobs the product is hired for A product has a core user experience, which is basically the reason the product exists. It fulfills a need or solves a problem people have. By that, it becomes meaningful and provides a certain value. „It’s not the customer’s job to know what they want“ — Steve Jobs Clay Christensen, for instance, once tried to improve the sales of milkshakes. „Fall in love with a problem, not a specific solution“ — Laura Javier
Five real-life website mistakes – and what you can learn from them Every business makes mistakes. But in this age of social media, news of online errors spreads faster than ever. We examine five high-profile mistakes and explain what lessons we can all learn from them. 1. M&S sees its online sales suffer Famous retailer Marks and Spencer spent £150m on an all-new website earlier this year. This happens a lot. The lesson: Slick design isn't enough to make your website a success. You can find out by carrying out market research and getting customers involved during the design process. 2. As mistakes go, they don't get much more basic than this. And it’s not just Emirates. If your business relies on its domain name for website traffic and email, make sure you've set it up to renew automatically. You can also purchase domain names for long periods — up to ten years, in some cases — to reduce the risk of unintended expiry. 3. Also in 2008 (maybe it was a bad year), HMRC's website went offline for several hours just before the self-assessment deadline. 4. 5.
Intranet Portals UX Design | Nielsen Norman Group Research Report A good intranet portal provides easy access to all enterprise information, resources and tools. Intranet portals can also effectively consolidate applications, connect information, drive governance, change communication, and reduce fragmentation. Comprehensive case studies show how the portal team can deliver what the organization and its users (your employees) need to be successful. Some of the most-praised features of intranet portals turn out not to be needed in most companies. For example, role-based personalization usually works better than individual personalization. And some compelling advice isn’t about features at all, rather it’s about process and governance. This 653-page report presents 174 best practices based on 83 case studies. This report focuses on the design, user interface, use, usability, and adoption of an enterprise portal — that is, the user experience of intranets that look, feel and act like portals. Topics Full ToC and List of Participating Organizations Articles
Not Just for Data Geeks? Why Marketers Need to Know Excel Marketing definitely has an artistic side -- from writing compelling copy, to designing eye-catching visuals, to launching innovative campaigns. But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science. What does that mean for us marketers? That it's time for us to close PowerPoint (just for a few minutes!) Excel isn't just for the "data geeks" of the marketing world. Every HubSpot team uses Excel in one way or another. Keep on reading below to hear my fellow HubSpot marketers weigh in on why they find Excel so valuable. You've Got the Power You can think of Excel as a new secret weapon in your marketing arsenal, or -- better yet -- as a magical ring that grants you the power of data-driven decision-making. According to HubSpot CMO Mike Volpe, that's some pretty powerful stuff. Excel: Your Personal Executive Translator Fixing Your Funnel The One-Two Punch