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Optimal Workshop

Optimal Workshop

Treejack | Optimal Workshop Information Architecture Validation Software Take the guesswork out of information architecture with Treejack – the usability testing tool you can use to test your IA without visual distractions. Treejack helps you prove your site structure will work before you get into interface design. Tree testing is a usability technique for evaluating the findability of topics in a website. It’s also known as ‘reverse card sorting’ or ‘card-based classification’. Easy as 1,2,3 “It is so fast and easy to set up that it's really crazy not to use it.” – Jason Holmes, American Greetings Proving an Information Architecture 1. Your “tree” is the site structure, your information architecture. 2. We're here to find out if people can achieve what they came for on your website or intranet. 3. We give you a unique study link that you can email to your users and customers, tweet to the world, or give to a participant recruitment agent or consultant. All systems are Go “Oh yes. User Centered Information Design Sign up

Clue – A fun and easy way to test what people remember on your website. Keynote Visitor Insights is a feedback tool that lets you not only listen to your customers, but convert that conversation into business intelligence. Harnessing the voice of the customer provides critical insights that you use to stay ahead of competitors and find opportunity for innovation. Visitor Insights provides a way to measure customer satisfaction, and collect customer opinion on your site, without deflecting them from their intended tasks. Visitor Insights combines the best of customer satisfaction survey software with web analytics providing usable data from virtually any website. With a single feedback tool, Visitor Insights allows you to collect the behavioral and analytical customer satisfaction metrics that allows you to confidently improve the visitor experience on your site. Actionable Reporting – Delivered straight to you – In addition to a powerful, secure online portal, Visitor Insights delivers timely reports of key customer metrics that can be shared across your business.

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