Seven Guidelines For Designing High-Performance Mobile User Experiences
Advertisement A positive first impression is essential to relationships. People look for trust and integrity, and they expect subsequent encounters to reflect and reinforce their first impression. The same principles apply to brands and their products. Users expect mobile services to be relevant and user-friendly and to perform well. In this article, we’ll discuss performance in relation to design and present seven guidelines that can help shape design decisions related to performance while accounting for the needs of end users and businesses. Performance For Mobile People use their mobiles to enhance productivity, comfort and pleasure, everywhere and at anytime: waiting for the bus, walking on the sidewalk, checking which platform their train leaves from. Paradoxically, we’ve noticed that many mobile design cycles start with requests for great aesthetics first: “It has to look amazing!” Performance Supports Brand Differentiation Every product encounter affects the brand perception. 1.