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SEO - Structured Data

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Guide to Google ranking factors – Part 7: Site-level signals. Last week we published the sixth instalment of our complete guide to Google ranking factors.

Guide to Google ranking factors – Part 7: Site-level signals

It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating. This week we move away from on-page content, and dive into site-level factors. HTTPS adds an additional layer of security to a standard HTTP protocol by encrypting in SSL and sharing a key with the destination server that’s difficult to hack. Google wants to keep everyone safe on the Web, so it uses HTTPS as a ranking factor. Here’s Google’s 2014 statement: Structured Data Testing Tool. Specify your social profiles to Google   Include your social profile in search results Use markup on your official website to add your social profile information to the Google Knowledge panel in some searches.

Specify your social profiles to Google  

Knowledge panels can prominently display your social profile information. Get started quickly with these instructions for formatting and publishing the proper markup code. Social Profiles Use structured data markup embedded in your public website to specify your preferred social profiles. FacebookTwitterGoogle+InstagramYouTubeLinkedInMyspacePinterestSoundCloudTumblr We encourage you to specify other social profiles as well, but they aren't currently included in Google search results.

Google algorithms process the social profiles you specify and then display the most relevant ones in response to users' queries. Inviting your customers to leave reviews – Support Center. As more and more businesses begin inviting their customers to leave reviews on Trustpilot, we’d like to share some best practices with you.

Inviting your customers to leave reviews – Support Center

So without further ado, here are some of the best tips for sending review invitations: All or none: The Company may not invite selected Users to submit a review; the Company must invite all or no one. If the company wishes to deviate from the principle of all or none, the company must give us prior notice by contacting us by email at compliance@trustpilot.com.

It rests with the company to ensure that the selection of Users, who are invited to submit a review are selected in an objective, unbiased manner, for example the invitation of every 3rd user. Equally and identically: All customers should be invited in the same way to submit a review. Google and Trustpilot FAQ – Support Center. Enabling Rich Snippets for Reviews and Ratings   Reviews and ratings are two ways to express an evaluation about a range of items.

Enabling Rich Snippets for Reviews and Ratings  

A review is the evaluation described as text, and a rating is an evaluation described on a numeric scale (such as 1 to 5). A rating can be marked marked up in conjunction with, and as part of, a textual review. We support reviews and ratings for a wide range of schema.org types, including businesses, products, and different creative works such as books or movies. When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings. Reviews A review is someone's evaluation of something. Review type definition Examples Here we show a simple example of restaurant review. Microdata RDFa. How to Get Your Review's Star Ratings in Google Search Results - Nose Graze. I always see your star ratings in Google and would love to able to do that for my reviews too.

How to Get Your Review's Star Ratings in Google Search Results - Nose Graze

Laura Hi Laura! This is possible because of Schema markup. Schema markup is used to better convey to search engines what a certain post or page is about. Text and images can only help them so much. Schema Creator WordPress Plugin. Schema Creator by Raven WordPress Plugin Schema Creator by Raven simplifies the process of adding schema.org structured data to content published with WordPress.

Schema Creator WordPress Plugin

Plugin functionality Automatically creates properly formatted schema.org structured data Uses WordPress shortcode to keep the schema data from breaking in the Visual editor Enables you to easily edit schemas you’ve already created Provides unique CSS classes and IDs to enable you to customize the style of the microdata Download. Schema Creator for 'Review' schema.org microdata. FAQ - schema.org. What is the purpose of schema.org?

FAQ - schema.org

Why are Google, Bing, Yandex and Yahoo! Collaborating? Aren't you competitors? There are lots of schemas out there. Why create a new one? Structured Data Testing Tool   Schema.org Structured Data - Learn SEO - Moz. Schema.org (often called Schema) is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.

Schema.org Structured Data - Learn SEO - Moz

Code Sample <div itemscope itemtype=" <span itemprop="name"> Inbound Marketing and SEO: Insights from the Moz Blog</span> <span itemprop="author">Rand Fishkin</span> </div> What is Schema.org Structured Data? Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! To help you provide the information their search engines need to understand your content and provide the best search results possible at this time. For example, the first search result above contains both a star rating and a publication date. <div itemprop="aggregateRating" itemscope itemtype=" <span itemprop="ratingValue"> [Aggregate rating given] </span></span> stars – <span itemprop="reviewCount">[Number of reviews] </span></span> reviews </div>

Promote Your Content with Structured Data Markup - Structured Data. Structured data refers to kinds of data with a high level of organization, such as information in a relational database.

Promote Your Content with Structured Data Markup - Structured Data

When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

Structured data markup is most easily represented in JSON-LD format, which stands for JavaScript Object Notation for Linked Data.