Eight companies with great content marketing strategies. Here I've rounded up some brands that are successful with content marketing.
I hope you won't have seen all of my examples. Some of them have heritage in content, and some don't. For more case studies, subscribers can check out the Econsultancy archive. Brands with content heritage that have adapted to online You can read about AMEX's history of content in this excellent post from Contently. In 1915 the brand opened a travel agent and there followed a range of publications, including titles such as: The American Express Cruise Around the World: A Handbook of Information for Cruise Members (1922)Tours in France by Rail and Automobile (1924) AMEX has excelled in digital, too.
Arup Since 1966 The Arup Journal has presented the best of Arup's work and thinking. Now it's online, is free and easy to access, and pushes the reputation of the engineering firm. Thoughts, videos and publications Download the magazines for free The Arup journal British Library Burberry. SEO, Référencement : Comment Choisir les Mots Clés. 4 Ways to Make Your Content Marketing More Creative. There is an odd paradox inherent to content marketing: You want what you create to be viewed and shared as much as possible, yet many of the tactics that spark engagement are viewed with skepticism by powerful discovery/distribution platforms such as Google and Facebook.
Put another way, content marketers must somehow manage to get a lot of clicks while not creating “click-bait.” So how do you walk this line? How do you get traffic and shares without being spammy? To be sure, the task isn’t easy, especially given that the line is always shifting. For example, Facebook’s recent campaign against “Like-baiting” suddenly turned many common engagement tactics from positives to negatives. Content Marketing Isn't Mature Enough Yet, Forrester Report Finds. According to a new report from Forrester, creating engaging content is proving to be a major challenge for B2B marketers.
Though more than half of the marketers surveyed are in the process of developing a content strategy and are working toward implementing it, most are not far along enough in the process to see results, according to Forrester analyst and report author Laura Ramos. 3 TED Talks That Uncover the Secrets of Storytelling. 74 Exemples de Titres Attractifs pour Augmenter votre Taux de Clic. Le titre est l’élément le plus important car il détermine le taux de clic et d’ouverture de votre billet ou de votre article.
Lorsqu’il est bien choisi, il contribue ainsi au succès de votre billet, que ce soit auprès de vos lecteurs ou dans les résultats des moteurs de recherche. Idéalement pour les deux, même si l’exercice est alors plus délicat – mais pas impossible. Si vous échouez à cette étape, vous assurez à votre billet un voyage presque sans retour possible dans les oubliettes de votre blog. 10 Lessons from the 10 Most Influential Content-Marketing Brands. Content marketing is a tough nut to crack.
According to a report by the Content Marketing Institute, 93% of B2B marketers use it—but only 36% consider themselves effective content marketers. Salesforce.com was recently named one of the 10 Most Influential Global Brands by LinkedIn—along with top media companies like Forbes and The Wall Street Journal. 10 Examples of Great Content Marketing. Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay.
But how can you be sure that you’re getting it right? We’ve put together 10 pieces of content (in no particular order) to help you get inspired… 10. Evans Halshaw – James Bond Infographic Evans Halshaw is the largest volume car retailer in the UK, and they have made great efforts with their content marketing. The infographic lets the user scroll through the different cars that have been used over the years in each Bond film, and asks the viewer which is their favorite car. Related Resources from B2C» Free Webcast: How To Create Killer Marketing Content 9. An Australian company, Metro Trains, wanted to run a campaign that would promote rail safety; normally, safety messages are dull, boring, and nobody really pays attention to them. 8.
Social media can be a great way to create shareable content. 7. Forrester thinks Content Marketing Isn’t Working – They’re Half Right. Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“Marketers Still Struggling to Get Results from Content Marketing“) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.
It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?” In her interview, Ms. Trouver des mots clefs pour un seo efficace - Arkadia Communication : Arkadia Communication. Lorsqu'un internaute effectue une recherche sur son moteur favori, il utilise... des mots !
Mode d'emploi pour définir les mots clefs pertinents pour le seo Historiquement, les moteurs de recherche fonctionnent tous en se basant sur des mots, sur du contenu textuel. Curating online content:pearltrees and Scoop.it! par Tanja Ivacic-Ramljak sur Prezi. Simplifions nous la curation avec Scoop.it - Cécile Verdier Community Manager. Aujourd’hui tout le monde à ce mot à la bouche, la curation.
Mais savez-vous vraiment ce que cela signifie? Sur Wikipedia on trouve la définition suivante: La curation de contenu (de l’anglais content curation ou data curation) est une pratique qui consiste à sélectionner, éditer et partager les contenus les plus pertinents du Web pour une requête ou un sujet donné. La curation est utilisée et revendiquée par des sites qui souhaitent donner une plus grande visibilité et une meilleure lisibilité à des contenus (textes, documents, images, vidéos, sons…) qu’ils jugent utiles aux internautes et dont le partage peut les aider ou les intéresser. Curating online content:pearltrees and Scoop.it! par Tanja Ivacic-Ramljak sur Prezi. Presta rédaction (janv 14)