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Facebook Users Judge Attractiveness Based on Others' Comments [STUDY]
What's the first thing you look at when you make a new Facebook friend?
While awareness has increased, consumers still lack a strong understanding of the benefits of video content digital lockers (ie. UltraViolet) or the rights that come with ownership, according to findings of a major survey, Digital Rights and Cloud Storage , by PriceWaterhouseCooper's Entertainment, Media and Communications practice. Also, consumers appear unwilling to pay for such services, though their desire to ubiquitously share content may present future revenue generating opportunities.
Digital locker - consumer interest study
In-app purchases are the lifeblood of many apps, and although it may seem like getting users to the sale proposition quickly is ideal, a new Localytics study finds that building relationships with app users and fostering long-term usage are more important. Of all users in Localytics' study who made an in-app purchase, 44% did not do so until they had interacted with the app at least ten times.
Loyal Users Generate 25% More In-App Purchases
26% of Mobile Application Users are Either Fickle or Loyal | Localytics
In a previous mobile application analytics study , Localytics found that while smartphone and tablet owners are very willing to give applications a try, 26% of the time they never use the same application again. In this study, Localytics found that another 26% of people become very loyal, repeat customers, using a new application more than 10 times.