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http://www.flurry.com/ Flurry powers acquisition, engagement and monetization for the new mobile app economy, using powerful data and applying game-changing insight.

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http://mashable.com/2012/03/14/pinterest-track-content/ Ann Smarty is a search marketer and full-time web entrepreneur.
While awareness has increased, consumers still lack a strong understanding of the benefits of video content digital lockers (ie. UltraViolet) or the rights that come with ownership, according to findings of a major survey, Digital Rights and Cloud Storage , by PriceWaterhouseCooper’s Entertainment, Media and Communications practice. Also, consumers appear unwilling to pay for such services, though their desire to ubiquitously share content may present future revenue generating opportunities. “Ultimately,” says PwC, “the success of digital lockers will depend on whether companies can match the benefits with consumers' desires ensuring consumers fully understand the value of digital lockers for all types of content.” http://www.dvd-intelligence.com/display-article.php?article=1674

Digital locker - consumer interest study

They’ve grown big and fast. They’re rampant in Asia. http://www.appannie.com/blog/infographic-rise/

app downloads/revenue (world)

With this new data, that shift is shown to be even more important. With a high correlation between highly engaged users and in-app purchases, developers and publishers with a goal of maximizing CLV have even more reason to obsess over user retention. http://www.fiercemobilecontent.com/press-releases/loyal-users-generate-25-more-app-purchases

Loyal Users Generate 25% More In-App Purchases - FierceMobileContent

26% of Mobile Application Users are Either Fickle or Loyal | Localytics

http://www.localytics.com/blog/2011/26percent-of-mobile-app-users-are-either-fickle-or-loyal/ The results show that 26% of new customers can indeed be fickle, installing an app and only using it once. However, the share of customers lost with each additional usage drops quickly and half of customers use an app four or more times.