Stats & Analytics

Infographics tool (SaaS) Facebook Users Judge Attractiveness Based on Others' Comments [STUDY] What's the first thing you look at when you make a new Facebook friend?

Most likely, it's the comments on that person's profile picture, according to a new study from the University of Missouri. The comments your Facebook friends leave on your profile picture strongly affect your level of perceived physical, social and professional attractiveness. Video Statistics. Online video is the fastest growing ad format in 2012 with .

(eMarketer, January 2012) According to Internet Retailer, say that watching product videos makes them more confident in their online purchase decisions . When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012) Mediapost reports that product videos play a key role in consumer purchase decisions , citing a at the start of the 2011 holiday season. Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were than other shoppers. According to Website Magazine, video is a driver of consumer confidence . Online retailer Living Direct found that videos boosted conversion as well as .

Visitors who view product videos are than visitors who do not. Pinterest Users Nearly Twice as Likely to Purchase Than Facebook Users, SteelHouse Survey Shows. Free app stats. Track sharing on Pinterest. Ann Smarty is a search marketer and full-time web entrepreneur.

Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty. Pinterest is now one of the most efficient traffic sources, in some cases even surpassing networks like Twitter. Naturally, a lot of social media marketers are embracing Pinterest to increase social media reach and to drive traffic to their sites. In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed. For starters, see what is being pinned from your own site by using the following URL: As simple as it may seem, the trick is actually pure gold. Digital locker - consumer interest study. While awareness has increased, consumers still lack a strong understanding of the benefits of video content digital lockers (ie.

UltraViolet) or the rights that come with ownership, according to findings of a major survey, Digital Rights and Cloud Storage, by PriceWaterhouseCooper's Entertainment, Media and Communications practice. Also, consumers appear unwilling to pay for such services, though their desire to ubiquitously share content may present future revenue generating opportunities. "Ultimately,"? Says PwC, "the success of digital lockers will depend on whether companies can match the benefits with consumers' desires ensuring consumers fully understand the value of digital lockers for all types of content.

" Key findings Nearly two-thirds of the consumers surveyed said they feel confident about their awareness and understanding of the concepts of both 'digital storage' (66%) and 'cloud storage' (61%). The benefit of getting the digital locker for free is the top-ranked benefit. App downloads/revenue (world) They’ve grown big and fast.

They’re rampant in Asia. Now they’re making us pay. Today App Annie unveils the 7 key trends you need to know about in the “Rise of the Planet of the Apps”. App Annie’s premium service – ‘App Annie Intelligence’ – employs cutting-edge statistical and data models to generate the most accurate market estimates available for app stores today. Loyal Users Generate 25% More In-App Purchases. In-app purchases are the lifeblood of many apps, and although it may seem like getting users to the sale proposition quickly is ideal, a new Localytics study finds that building relationships with app users and fostering long-term usage are more important.

Of all users in Localytics' study who made an in-app purchase, 44% did not do so until they had interacted with the app at least ten times. On average, a user who makes an in-app purchase will do so 12 days after first launching the app. In research from last year, Localytics found that 26% of apps are used only once after being downloaded. As a result, the app publisher community has made a concerted effort to shift away from incentivized downloads and towards engagement and overall customer lifetime value (CLV).

With this new data, that shift is shown to be even more important. Engagement leads to higher CLV Grow customer lifetime value. iPads Used For Play, Not Work: Citigroup Survey - Peter Kafka - Media. So, yes.

You could, theoretically, use your iPad to replace the PC you used to use for work. But you’re probably not: You’re probably using it as a recreational device, to surf the Web and entertain yourself. So says a new Citigroup survey of 1,800 consumers in the U.S., the U.K. and China. 26% of Mobile Application Users are Either Fickle or Loyal. In a previous mobile application analytics study, Localytics found that while smartphone and tablet owners are very willing to give applications a try, 26% of the time they never use the same application again.

In this study, Localytics found that another 26% of people become very loyal, repeat customers, using a new application more than 10 times. Localytics analyzed app usage data from thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps subscribed to our real time mobile application analytics service. For all new customers of an app between July and September 2010, Localytics counted the number of times customers used the same app through early March 2011.