The "Action Dashboard" (An Alternative To Crappy Dashboards) How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy. Increasing your click-through rate is the most important thing you can do in your AdWords campaign.
Not only does it get you more traffic, it actually makes that traffic cheaper.Click-Through Rate (CTR) is the single biggest factor in determining Quality Score, and Quality Score is a direct multiplier in determining your Cost Per Click (CPC). The higher your Quality Score, the lower your CPC by a significant margin. Don’t believe me? Watch Hal Varian, Google’s own Chief Economist explain it. How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy. How to Decrease Your Bounce Rate. The Top 9 Components of the Perfect Landing Page. It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign.
But it plays a much more important role in the grand scheme of converting prospects to sales revenue. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls and sales. In fact: Companies with 40 or more landing pages generate 12 times more leads compared to companies with five or less landing pages (HubSpot)Companies with 30 or more landing pages generate 7 times more leads compared to companies with 10 or less landing pages (HubSpot)64% of marketers say landing pages are the most effective way to test value proposition (Marketing Sherpa)Yet, only 13% of marketers consider their landing page optimization strategies as “very successful” (Asend2) 1. 2.
Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 3. 4. 5. 6. The Ultimate Guide To A/B Testing. Advertisement A/B testing isn’t a buzz term.
A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success.
This is similar to the experiments you did in Science 101. 1Large version2 A/B testing on the Web is similar. What To Test? Your choice of what to test will obviously depend on your goals. Even though every A/B test is unique, certain elements are usually tested: Create Your First A/B Test Once you’ve decided what to test, the next step, of course, is to select a tool for the job. Do’s And Don’ts Don’ts Do’s. Docs/ultimate-AB-testing-guide.pdf. The A/B Test: Inside the Technology That's Changing the Rules of Business. Photo: Spencer Higgins; Illustration: Si Scott Dan Siroker helps companies discover tiny truths, but his story begins with a lie.
It was November 2007 and Barack Obama, then a Democratic candidate for president, was at Google’s headquarters in Mountain View, California, to speak. Siroker—who today is CEO of the web-testing firm Optimizely, but then was a product manager on Google’s browser team—tried to cut the enormous line by sneaking in a back entrance. “I walked up to the security guard and said, ‘I have to get to a meeting in there,’” Siroker recalls.
There was no meeting, but his bluff got him in. At the talk, Obama fielded a facetious question from then-CEO Eric Schmidt: “What is the most efficient way to sort a million 32-bit integers?” At first he wasn’t sure how he could help. Over the past decade, the power of A/B testing has become an open secret of high-stakes web development. Due to a technical glitch, the experiment was a disaster. Here are some of these new principles. 23 Tips on How to A/B Test Like a Badass. Startup Metrics for Pirates. (5) A/B Testing: What are the most unexpected things people have learned from A/B tests.