What Is the Real Cost of Social? There is no such thing as a free lunch.
And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?” According to the infographic, the total cost of a standard social media campaign is likely to run somewhere in the vicinity of $210,600. Les tendances des Réseaux Sociaux & d'Internet en 2019. Twitter Infographics. Qwant. Qwant. 49 Noteworthy Social Networking Stats and Facts. Though new social networks continue to be launched (e.g.
SnapChat, Blab) and some disappear (anyone remember Pownce or Friendster?) , the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).
Image credit: Social Media Examiner Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. LinkedIn is tops for B2B marketing, but…not for advertising? 18 Facebook Stats and Facts 1. 2. 71% of all Internet users are on Facebook. 3. 6. 7. 8. 10. 12. 14. 8 Surprising Digital Marketing Stats From the Past Week. The past several days have brought a bevy of digital marketing stats that should interest industry players.
Below are 8 stats that caught our eye: 1. Wait, what... 85 percent? On April 17, The New York Times published a story about digital media companies struggling to grow traffic and revenue. But a particular paragraph jumped off the page: "In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst. " Whoa, 85 percent? "We believe the top 10 companies account for 75 percent," Silverman said. And he doesn't think eight of those companies have lost huge marketshare for new ad dollars in a matter of months. 2. 3. Hunting for a Job? Use These 4 Tips to Screen Your Social Presence First. Unlike in Las Vegas, what happens on the internet doesn't always stay on the internet.
So if you're on the lookout for a marketing or media job, take a moment to review your Instagram, Twitter and Facebook profiles, among other digital reflections of your personality. Your social media presence can provide a leg up on the competition—or eliminate you before you even get in the door. After all, if you can't manage your own social profile, how can brands trust you to manage theirs? "Think about the perception that you want to build," said Tom Slaski, vp of global human resources at GMR Marketing. Social Media Demographics for Marketers. Facebook's referral traffic has plunged for some media outlets. A growing number of online publishers including giants like BuzzFeed have come to rely on Facebook for a significant part of their traffic—in some cases as much as 60% of it.
Mostly, it’s a win-win relationship with Facebook FB 1.11% providing reach and a share of advertising revenue in exchange for a supply of engaging material. But every now and then, we get a glimpse behind the curtain at just how much power that relationship gives Facebook, and the consequences if it changes its mind. We got another one of those on Monday, courtesy of a report from news site Digiday about some new numbers from SimpleReach, an online analytics company. According to the firm’s latest survey, the top 30 publishers in terms of visibility on Facebook have seen their traffic plummet by more than 30% since the beginning of the year. Teens, Social Media & Technology Overview 2015.
24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.
Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. The Smart Marketer’s Guide to Choosing a Social Media Niche: A Step-by-Step Guide to Finding, Analyzing, and Testing The Best Platform For Your Business. You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on Facebook, and you’re losing out if you’re not on Pinterest.
Is that truly the case? Infographic: Social Media 2014 The Astounding Numbers Behind Your Favorite Social Networks — LOL Social Media Group.