Click-through rate. Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.[1] Purpose[edit] The purpose of click-through rates is to capture customers' initial response to websites.
Most commercial websites are designed to elicit some sort of action, whether it be to buy a book, read a news article, watch a music video, or search for a flight. People generally don't visit a website with the intention of viewing advertisements, just as people rarely watch TV with the purpose of consuming commercials.[2] Marketers want to know the reaction of the web visitor. Construction[edit] The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the times an advertisement was served): Click-through rate (%) = Click-throughs (#) / Impressions (#)[2] Online Advertising CTR[edit]
Open rate. There are two types of "open rates"- one for electronic mail (aka e-mail; see below) and one for physical mail (aka snail mail via the USPS or other physical mail carrier).
The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing. Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly.
In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates. Where are subscribers clicking? MailChimp looked at email addresses that they send to and, for every email address, the device that made the most clicks was identified as that user’s preferred device. Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study. Sender Score Benchmark Report reveals high reputation thresholds distancing top-performing marketers from peers NEW YORK – November 11, 2014 – All email senders have a reputation that influences whether their messages reach consumers’ inboxes, and new research from email analytics company Return Path shows that only an elite group of highly reputable email marketers consistently reaches its audience.
Messages from legitimate senders with good-but-not great reputations are frequently blocked or delivered to spam or junk folders, limiting their email marketing effectiveness and revenue, and weakening customer relationships in highly competitive environments. Even among well-known brands, reputation is dividing winners and losers. Using Sender Score, its IP-based proxy for reputation, which assigns a score from 0 to 100 (the best possible reputation), Return Path studied a sample of more than 100 billion messages to gauge relative inbox placement. The complete study can be downloaded here: Research. Www.silverpop.com/Documents/Whitepapers/2013/WP_EmailMarketingMetricsBenchmarkStudy2013.pdf. Email Click Rates. July 2012 Edition.
Email Marketing Open Rates. July 2012 Edition Open rate represents the percentage of delivered emails that are opened by recipients.
Email marketing statistics 2014 compilation. Email marketers often ask "how do our campaigns compare"?
They're looking for statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have ordered them into the 4 top questions asked: As we'll see, for the most meaningful comparisons we need to go beyond industry averages and drill down to the comparison of email types since transactional emails such as a welcome sequence tend to have much higher interaction and click-through rates than a regular newsletter.
Email Marketing Benchmarks. All about email open rates. Find out what an open rate is, how it is measured and calculated, and whether your open rate is normal or not.
What's the Best Time to Send Email Newsletters? Timing is everything – right?
It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails. So when is the best time to send newsletter emails? We have some advice and we’re eager to share. Email Marketing Trends - Email interaction across mobile and desktop. Whether email is increasingly being consumed on mobile devices is no longer a question: it’s a fact.
But does that mean the days of the desktop are over? Not so fast. Data from nearly 6 million email marketing campaigns suggests the shift to mobile has made it more difficult to get readers to engage with your content… unless you can drive a subsequent open in a different environment. If a mobile reader opens an email again from a different device, more clicks happen. This report will help marketers understand how readers interact with email campaigns on mobile devices vs. the desktop.