16 Commonly Asked PPC Questions (And Answers) It Might Be Time To Revisit Your Account's Structure. Stay on top of new Bing Ads features. Today’s post is by Account Manager Jason Bruggemann, a sports nut who could write Yelp reviews for just about any basketball court in Chicago.
Over the last seven months or so, Bing has made a huge effort to revamp their paid ad services. The updates came in all forms, from UI redesign to complete name changes. In the dynamic industry of paid search, it can be easy to lose track of the tools available to you. And as we’ve covered, Bing can be a great alternative/supplement to Google, so it might be more important than you think to stay on top of its advancements. In this post I wanted to focus on the lesser-known features that can benefit your optimization efforts: namely, some new UI features, reporting, Bing Ads Editor, and Bing Ads Intelligence. (Also, note that Bing does a fine job in keeping advertisers up to date on the releases. The User Interface Home Screen The home screen provides a quick snapshot of account performance. Campaign Screen Ad Extensions Location Extensions Sitelinks.
PPC Pitfalls For Beginners, Part I. What We Wished We Had Known About PPC. Ultimate Guide to Paid Search Acronyms & Terminology. How the AdWords Auction Works. PPC Back to Basics Part 1 - Why You Should Care about PPC #Advertising #ppc #sea. For quite some years I helped large retailers advertise their products in our paid search results.
Microsoft adCenter Resources: Learn to Advertise on Bing and Yahoo. If you’ve already created a successful Google AdWords campaign, a great way to drive more leads through PPC is to start to expand to platforms outside of AdWords, like Microsoft’s adCenter, which allows you to place ads on Bing, Yahoo!
And their partner sites. (And now that WordStream PPC Advisor offers support for adCenter in addition to AdWords, it’s the perfect time to learn.) Many of the fundamental best practices for being successful in Google AdWords also hold true for creating a successful adCenter campaign, but the platform definitely has some distinct wrinkles. If you’re starting to advertise with adCenter, or thinking about getting started, there are several great informational resources available to help you get more out of your campaigns. One thing I think is worth clearing up before we jump into the different resources available is a simple questions a lot of advertisers new to adCenter ask: Where Exactly Can I Advertise Through adCenter?
Search Engine Marketing for Newbies: Getting Up to Speed Quickly. If you’re brand new to search engine marketing (SEM), or more specifically, running ads on pay-per-click (PPC) networks, then today’s post will be right up your alley.
Setting up and running your first campaign can be a daunting task – choosing keywords, writing ads, picking bids – there’s a lot of ground to cover, and if you don’t do your homework prior to jumping in, you could wind up losing money on clicks that don’t convert into sales. In order to help get you up to speed quickly on the basics of search engine marketing, there are a few blog series that were written with the SEM newbie in mind. NOTE: If you’re new to reading blogs, the very nature of this medium is that the content presented here is current for the time it is written… archival posts may not contain the most updated information. Because of that, I need to offer a caveat to the information presented below: there have been a lot of changes in Bing Ads since many of these posts were written. 9 Tips for Setting Up an AdCenter Account from Scratch.
It’s free to sign up!
AdWords charges you $5 for account activation.Don’t dump your entire AdWords account in. That’s just silly. Use the 80/20 rule. 20% of what you’re doing in Google can go over to adCenter. Just like a house fire, take only what you treasure most. Then accumulate later.There are settings hiding at the ad group AND campaign levels. Don’t do incremental bids to start with. That’s it. [emailoptin type="ppc"][/emailoptin]
5 DIY PPC Quick Tips. How To Succeed in a Competitive PPC Market. SES London Day 2: #PPC Campaign Structure Tips from #seslondon. On Wednesday I had the chance to share my thoughts at SES London on PPC Campaign Architecture.
For those of you running PPC at a large-scale, with tens or hundreds of thousands of keywords, getting the architecture right is essential, and will provide the framework for your campaigns’ future success. The three characteristics of a scalable structure When thinking about designing your campaigns, I like to think about creating a ‘scalable structure’. A scalable structure has three characteristics. Firstly, it must be able to scale up to 100% coverage of whatever your website sells now, or in the future. Let product & stock inventory plus consumer search behaviour be at the core of your campaign structure When thinking about the components of a campaign, it’s natural to start with your product or stock inventory.