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Ten things we know to be true – Company – Google

Ten things we know to be true – Company – Google
Nous avons rédigé cette liste quelques années après la création de Google. Nous la mettons régulièrement à jour afin qu'elle soit toujours d'actualité, et espérons que vous la trouverez pertinente. Recherchez l'intérêt de l'utilisateur ; le reste suivra. Depuis sa création, la société Google s'efforce d'offrir aux internautes la meilleure expérience utilisateur possible.

Qwasi Intelligent Engagement, Opera Coast browser for iOS will change Mobile Web forever Opera Coast browser for iOS will change Mobile Web forever (Credit: IntoMobile) After iPad, Opera Software is bringing its Opera Coast browser to the iPhone, featuring a revamped UI that is especially designed for single-hand use. The application has conveniently placed buttons and gesture support, making all functions available within a thumb’s reach. In addition, there’s the updated search with related search words and quality website suggestions appearing as you type in. Opera Coast users will also benefit from the “Stuff we like” feature from where they can navigate other popular content easily. Finally, the syncing comes included enabling users to start a browsing “session” on the iPhone and finish it on the iPad. Speaking of which [iPad], Opera Coast has also been update for Apple’s tablet with design tweaks and usability improvements to deliver that much better user experience. Opera Coast for iPhone and iPad (FREE) [iTunes link] Read Full Article IntoMobile, Dusan Belic

The only metric that matters I've been lucky to be part of the early growth of several really interesting and now important networks including LinkedIn, Facebook, and Twitter. One of the things that I felt working on each of these is that we never looked at numbers or metrics in the abstract -- total page views, logged in accounts, etc, but we always talked about users. More specifically, what they were doing and why they were doing it. When I meet new companies today, I often hear things like "We have 10M uniques with 30M page views per month." While big numbers are a nice signal of, well, big numbers, I don't think they are an indicator at all for whether a product is really working. How many people are really using your product? You need a metric that specifically answers this. Once you can define a metric to answer this, then you can really track your growth on a day-to-day, week-over-week, month-over-month basis.

Google (moteur de recherche) Un article de Wikipédia, l'encyclopédie libre. . Ce nombre a été choisi pour évoquer la capacité de Google à traiter une très grande quantité de données. Le principe de fonctionnement de Google, qui a fait son succès, est fondé sur une invention de ses créateurs, le PageRank : lorsqu'un document est pointé par de nombreux hyperliens (popularité de liens), son PageRank augmente. Ce principe a immédiatement été un succès, car il a permis des résultats plus pertinents que les autres moteurs de recherche qui se contentaient de comptabiliser les mots-clés insérés dans les pages des sites. En outre, ce moteur de recherche est aussi apprécié pour sa rapidité de recherche et sa sobriété : pas de Flash, pas de bandeau publicitaire clignotant, etc. Cette sobriété, loin d'être anecdotique, est au moins en partie à l'origine du succès du site. Il utilise tout de même un système d'AdWords (« publicité de mots ») pour se rémunérer. Depuis septembre 2010, l'entreprise a lancé Google Instant.

Learn About Google Ads You might know that part of Google's mission is to organize all the world's information. So how do ads fit in? First, we believe that ads, in their best form, are information. While we're used to hearing "I never click on ads!" Watch this short video to learn more about why we show ads and how they can be useful to you. If you're curious to learn more about Google ads, let’s start with five things you might not know: Ads are information and complement search results We never show pop-up or pop-under ads We don't show ads that are irrelevant to your search We don't show deceptive or misleading ads We show you only the highest quality ads

DreamWorks Animation Cultivates a Culture of Creativity Pass a flag-draped steam-power plant, turn left toward a water-treatment facility, cross twin railroad tracks and you'll arrive at DreamWorks Animation SKG, where writers and artists imagined the fanciful worlds of Shrek, Kung Fu Panda and How to Train Your Dragon. The gritty neighborhood in Glendale, California—eight miles north of Hollywood—disappears once inside the studio's ivy-covered hedges, which surround a 13-acre campus akin to that of a small liberal arts college. Stone walkways and arched breezeways connect Mediterranean-inspired buildings, meandering past elm trees that rise above blooming flowers. Fountains, a man-made waterfall and a stream, which empties into a lagoon, disguise the noise of two nearby freeways. It's an environment designed to cultivate creativity, as is the management strategy honed within the walls of one of the world's most innovative companies. For creativity to flourish, Satterthwaite also advocates the importance of providing a sense of security.

Unicorn, Shmunicorn: Be a Pegasus If you’re reading this, you’re probably a designer . Maybe you code, maybe you don’t. But it’s likely you’re feeling more and more pressure to hone your programming skills and become that mythical product development creature who can both create compelling designs and write production code. There are plenty of reasons why being a unicorn isn’t all it’s cracked up to be. Conflict of Interest Having a coder and designer in the same body is tricky. Meanwhile, as a designer, you focus on human-scale issues, and you’re comfortable grappling with the inconsistencies of human nature. Both roles are essential to the creation of great software, and close collaboration between a stellar coder and a top-shelf designer—along with a solid product manager—is the fast track to a world-beating product. But when you try to package these skills in a single person, conflicts emerge. The hybrid coder/designer is not a new idea. Checking the UX Box Drowning in Details Your time is the ultimate zero-sum game.

PM at Microsoft - Steven Sinofsky's Microsoft TechTalk While at Stanford this week I was asked by a number of PM (program manager) candidates to talk about the PM role at Microsoft. The PM role is unique to Microsoft and was actually created in response to developing software that is more usable and at the same time pushes the state of the art of technology. So when we talk about PM at Microsoft, we're talking from a perspective of creating and evolving the role over the lifetime of the PC industry. I have been both a PM and an SDE (software design engineer) during my career at Microsoft. When I was recruited I started off as an SDE candidate and then I learned about PM during the course of my interviews and I thought "COOL!" What follows is a description of program management from a PM perspective -- that means through the lens of a PM. Program managers got started at Microsoft while developing Excel for the Macintosh. As an aside a lot has been said lately about "agile development". The last point is worth re-emphasizing. PM Attributes

Règles de confidentialité – Règles et principes – Google There are many different ways you can use our services – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating a Google Account, we can make those services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy. Our Privacy Policy explains: What information we collect and why we collect it. How we use that information. We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these key terms first. Information we collect We collect information in the following ways: Information you give us. How we use information we collect Transparency and choice Information you share Changes

offices · Corporate Information · About We’ve come a long way from the dorm room and the garage. We moved into our headquarters in Mountain View, California—better known as the Googleplex—in 2004. Today Google has more than 70 offices in more than 40 countries around the globe. Though no two Google offices are the same, visitors to any office can expect to find a few common features: murals and decorations expressing local personality; Googlers sharing cubes, yurts and "huddles"; video games, pool tables and pianos; cafes and "microkitchens" stocked with healthy food; and good old fashioned whiteboards for spur-of-the-moment brainstorming. Interested in working in one of these locations? We’re always looking for great people. United States Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 Phone: +1 650-253-0000 Fax: +1 650-253-0001 Google Ann Arbor 201 S. Google Atlanta Millennium at Midtown 10 10th Street NE Suite 600 Atlanta, GA 30309 Phone: +1 404-487-9000 Fax: +1 404-487-9001 Google Chicago 20 West Kinzie St. India

7 Secrets of Google's Epic Organizational Culture It’s no surprise that Google has topped the list of Fortune 100’s “Best Companies to Work for” yet again this year for a grand total of four times. Their jaw-dropping company campus Googleplex is enough to make any professional drool for an opportunity to work for the world’s largest search engine. Subsidized massages, afternoon volleyball breaks, bowling alleys and basketball courts – personally, free chef-prepared food is the best perk of them all, but I wouldn’t complain for cut-rate haircuts as well. It is one of the key factors that make it all the more impressive for a company of this magnitude (more than 40,000 employees!) So what’s their secret? 1. Google receives over 1 million resumes each year, with less than 0.5% of all applicants actually being hired. Interviews at Google consist of curveball questions like “How many golf balls can fit in a school bus?” You are then thrown into an empty glass blender. 2. 3. 4. 5. 6. 7. Create A Google-Like Atmosphere In Your Office

Why You Should Never Center Align Paragraph Text by anthony on 01/19/11 at 2:28 pm Text is a beautiful thing. It not only has function, but form as well. When you’re creating text, it’s likely that you’re not only thinking about what your text should say, but how it should look. On the web, centered and left aligned text are the most widely used text alignments. Left aligned text is easier to read than centered text for paragraphs. Centered text is best used for headlines and short lines of text. One other mistake you should never make is to combine centered text with left aligned text together. Following these guidelines will help make your text look appealing and easy to read. anthony Author and editor-in-chief of UX Movement.

The Agony and Ecstasy of Building with Data — The Year of the Looking Glass Ah, Data. And of course, Data’s best friend, A/B Test. They’re like the the It couple of many a young software company these days. You can’t seem to turn a corner or make a sandwich without encountering their know-it-all allure or the gleaming exactness of their figures. The hype is quite warranted. Alas, as with most things in life these two can dangerously overused. Don’t end up in rehab. Data Pitfall #1: Picking the wrong metric to optimize for. It’s nice to have a metric that everyone can rally behind. The problem is that it’s impossible to distill value into one metric. Pretty much everyone understands this at a theoretical level. Data Pitfall #2: Over-pivoting towards what’s measurable. Okay, let’s say you didn’t pick the wrong metric. But of course it’s important. Data Pitfall #3: Biasing towards the short-term.

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