The only metric that matters I've been lucky to be part of the early growth of several really interesting and now important networks including LinkedIn, Facebook, and Twitter. One of the things that I felt working on each of these is that we never looked at numbers or metrics in the abstract -- total page views, logged in accounts, etc, but we always talked about users. More specifically, what they were doing and why they were doing it. At LinkedIn we didn't talk about "total page views", but instead "profile views" - how many people were using LinkedIn to search for and find other people, and how many people were on LinkedIn being viewed. At Twitter while we had (and they still have) crazy page view numbers, we talked instead about how many people were looking at their timeline and reading tweets or tweeting.
Growth Hacking - Thesis - mobilion.eu develops mobile information technology for fire and rescue services at the heart of Karlsruhe. The mobilion.eu team develops based on proven best practices with having many years of active experience in firefighting and rescue. We seek students (f/m) of information science, business information science or related, who show bursting motivation and have the will to achieve a lot together with the founders. The Challenge Reaching millions of users with a marketing budget is too costly compared to viral methodsViral methods like viral content, user-generated content & conversion driving features enable growth from within an appThe challenge: Identify & embed growth driving features that actually drive user growth for a particular target group Your Tasks
About Taylor Guitars Established in 1974 by Bob Taylor and Kurt Listug, Taylor Guitars has evolved into one of the world’s leading manufacturers of premium acoustic and electric guitars. Headquartered in El Cajon, California, Taylor Guitars employs over 900 people and currently produces hundreds of guitars per day in its state-of-the-art factory complexes in both El Cajon and in Tecate, Mexico. The company maintains an active dealer network with Taylor guitars available in over 800 retail locations in North America and international distribution to 60 countries, including a distribution warehouse in the Netherlands. Renowned for blending an innovative use of modern technology with a master craftsman's attention to detail, Taylor guitars are widely considered the best sounding and easiest to play in the world. Outstanding playability, flawless craftsmanship, and stunning aesthetics are just a few of the reasons that many of today’s leading musicians make Taylor their guitar of choice.
How to Get the Best Out of Your Agency When you appoint an agency, you want the best from them. You want them to deliver what they have promised and more importantly, you want your work load to be lightened. A great agency should be a support system for you and should push the brand’s boundaries. Sometimes it’s hard to get that balance between rapport and a working relationship. There is a fine line between micro managing and working closely together.
Blog In the last year we have seen that e-commerce platforms and applications are maturing and are becoming strong alternatives to developing own solutions. E-commerce companies have traditionally had to rely on themselves to solve their own problems by developing and maintain expensive in-house solutions. In 2014 the solutions will become more developer-friendly, more integrations will be available and user friendliness will reach a new level. This will apply to virtually all platforms and applications necessary to run a well-performing e-commerce company. This includes inventory management systems, customer service solutions, payment gateways, business intelligence applications and of course shipping solutions.
PM at Microsoft - Steven Sinofsky's Microsoft TechTalk While at Stanford this week I was asked by a number of PM (program manager) candidates to talk about the PM role at Microsoft. The PM role is unique to Microsoft and was actually created in response to developing software that is more usable and at the same time pushes the state of the art of technology. So when we talk about PM at Microsoft, we're talking from a perspective of creating and evolving the role over the lifetime of the PC industry.
Responsibility As we have grown to now more than 20,000 stores in over 60 countries, so too has our commitment to use our scale for good. So it is our vision that together we will elevate our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive. Community Every store is part of a community, and we take our responsibility to be good neighbors seriously.Ethical Sourcing We’re committed to offering high-quality, ethically purchased and responsibly produced products.Environment Minimizing our environmental footprint and inspiring others to do the same.Global Responsibility Report Learn more about our goals and performance in the area of sustainability and corporate social responsibility.
10 Tips for Effective Digital Project Management A good digital Project Manager isn’t just a thorough organiser, brilliant delegator and strategically minded savant with a flair for making the hard calls. No, a good digital Project Manager is also an expert in psychology, science, war tactics and magic. Simple. Here’s 10 things I’ve learnt during my time as one… The Agony and Ecstasy of Building with Data — The Year of the Looking Glass Ah, Data. And of course, Data’s best friend, A/B Test. They’re like the the It couple of many a young software company these days. You can’t seem to turn a corner or make a sandwich without encountering their know-it-all allure or the gleaming exactness of their figures. The hype is quite warranted. There are few tools more powerful.
Lakers Organization Will Remain In The Buss Family LOS ANGELES (CBSLA.com) — The Lakers organization will stay in the Buss family in the wake of owner Jerry Buss’ death Monday. At an afternoon news conference, Lakers spokesman John Black said, “Dr. Buss had set it up years in advance. He had planned for continuation… for the team to remain with the family.”
Saving Face: Don't Make a $12 Billion Mistake When Brand Ambassadors Go Bad Oh Luis Suarez. We’re halfway through the World Cup, and I can safely say that the defining meme for the tournament is that of the striker’s cannibalistic tendencies. On the marketing side of things, however, sponsors are left to scramble for cover when their brand stars put a foot wrong…or in this instance, their teeth. (So many dental jokes, so little time.) For instance, a giant poster of a snarling Suarez was taken down by Adidas, after it became a tourist attraction for fans to take selfies re-enacting the crowning moment.
The Specification is Dead; Long Live the Specification In the olden days, most people followed a waterfall method. It involved writing “complete” specifications on exactly what had to be built, how it would be built, how it would work, look, etc. You’d have the “complete” package of documentation up-front and then you’d start coding.