We're watching you: YouTube's Robert Kyncl on why TV is headed online - London Life - Life & Style. The 42-year old Czech is telling me this from inside a glass pod at Google’s London HQ.
He explains: “I had an amazing moment when I came home one day and my daughter was showing me an animation on YouTube. Interview With YouTube Content Head Robert Kyncl - Peter Kafka - Media. It’s way too early to assess the impact of YouTube’s channel experiment.
But we can definitely say that Robert Kyncl, the guy twisting the dials, has had a huge effect since he joined the company two years ago. The channel idea itself — throw money at Hollywood stars, Web stars, and anyone else who looks like they can make “premium”-looking video, so that YouTube looks less like amateur hour and more like TV — is all Kyncl’s. And, with the exception of a few rare appearances from YouTube head Salar Kamangar, Kyncl has now become YouTube’s public face. He was the guy logging lots of stage time at YouTube’s high-gloss advertiser event last spring. Which meant he was as important to the pitch as Jay-Z.
So, anytime I can get an extended interview with Kyncl, I’m taking it. We talk about why some new channels are working, and some aren’t (hint: It’s not just the content), and why YouTube wants to be as big as TV, without being TV. Robert Kyncl: Think about YouTube as a car on the freeway. Why DreamWorks Is Spending $33 Million On YouTube Youth Channel AwesomenessTV. When I sat down with TV and film veteran Brian Robbins earlier this year to talk about AwesomenessTV, his YouTube-funded channel that is one of the few breakout hits among Hollywood channels, he was very much in “build” mode.
Less than a year after founding the teen-oriented channel that’s home to web series such as IMO (In My Opinion) and Runaways, it had garnered over 14 million subscribers and 800 million views, making it one of the biggest teen destinations on YouTube. “It feels like we’re doing something right, but we haven’t won yet,” Robbins told me, sitting in Awesomeness’s spacious production studio in West L.A., where downstairs there’s an enormous chalkboard that says “Be Awesome” in huge, colorful letters. “It’s still early in the race. “But,” Robbins added, smiling ruefully. “People are paying attention. Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide. YouTube will bring in about $5.60 billion in gross ad revenues this year, according to eMarketer’s first-ever analysis of how much advertisers spend on the platform. eMarketer analyzed hundreds of data points and studies about YouTube revenues, ad impressions, rates, usage and other factors collected from research firms, investment banks, company reports and interviews with industry executives to develop its figures.
YouTube doesn’t get to keep all its gross revenues, of course. But after paying back advertising partners and video content creators, eMarketer still expects the company to net $1.96 billion in ad revenues worldwide this year, up 65.5% over 2012. That translates to a 1.7% share of all global digital ad revenues—higher than the market shares of Twitter, AOL, Amazon.com, Pandora, LinkedIn, Millennial Media and other large players.
Top 10 Youtubers Filtered by Subscribers - Socialblade Youtube Stats. Google’s 2013: The evolution of Android, Chromebooks, Google+, YouTube, Google Glass and more. YouTube If we put the Google+ powered commenting system aside, YouTube had another tremendous year.
The platform has no equal really, and continues to be the default home for uploading, sharing and viewing videos on the Web. YouTube Network DanceOn Raises $4M To Become The Go-To Place For Dance Entertainment. YouTube network DanceOn is the latest new media company to raise money for its growing video business.
The company, which is the Number 1 place for dance videos on YouTube, has secured $4 million in funding, in a round co-led by Plus Capital and AMC Networks. DanceOn is one of a number of multichannel networks that have emerged over the past few years to aggregate channels of videos on YouTube while also producing their own owned and operated video content. Like Machinima for gamers and Tastemade for food, DanceOn focuses on a specific vertical — in this case, dance entertainment. The company got its start a few years ago, and was lucky enough to be one of the 100 or so channels that YouTube funded as part of its $100 million initiative to invest in original content. Since then, the company has thrived through the creation of programming and as a network of partnering YouTube creators. The company will be betting on more original content, but it will also be investing in more technology. 40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011. It’s hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception.
The video service is quickly going mobile, with small screens making up 40% of its traffic now compared to 25% last year, Google said on its earnings call today. In 2011, just 6% of YouTube traffic came from mobile. Google’s not the only one rapidly shifting a 1 billion+ user base to mobile. Why Twitter Is A Huge Threat To YouTube. Getty YouTube may need Katy Perry more than Katy Perry needs YouTube.
Google ought to be very afraid of the threat Twitter presents to YouTube, I was told recently over lunch with James Borow, CEO of SHIFT, a social media marketing company. (SHIFT is one of Twitter's early advertising partners, and its clients include American Express, Toyota and Walmart.) This didn't make much sense to me. I pointed out to Borow that Twitter doesn't host its own videos, and that YouTube doesn't allow people to tweet. Perhaps he was confused. But then Borow made this argument: People use Twitter as their default "public" identity, especially in the media. YouTube Creates Its Future Strategy Around Channels. Jamie ByrneDirector, Content StrategyYouTube YouTube is no longer a repository of videos tossed together in a free-for-all manner.
The “channelification” of YouTube has been popular with advertisers and a boon for the video platform, too. Jamie Byrne, director of content strategy, spoke with eMarketer’s Paul Verna about how the channels underscore a number of innovations at the company. eMarketer: YouTube is at the point where it is very much embedded into the mainstream of what people watch. Part of that is the creation of channels on the video platform—tell me about that development.