One untold story behind YouTube's success. Five years after Google’s acquisition of YouTube there’s no doubt it was a great move.
At 4+ billion views a day, YouTube is the first global living room. And if you’re looking for businesses with headroom, it doesn’t hurt to be playing in the $500 billion tv ads+VOD+subscription market. But when YouTube was first brought on board, questions didn’t just come from journalists, some Googlers were raising eyebrows as well. “Eh, they just got lucky,” was heard more than once, and certainly the price paid was the product of several factors, but that can always be said of an acquisition. Upon joining in January 2007 I personally discovered a reality that still hasn’t really been reported: early YouTubers were amazing operators and don’t get enough credit for building an incredibly capable team very quickly. The quality and rapid growth of the team was the most significant factor in why YouTube succeeded. Like this:
Introducing the YouTube Trends Map. Are teens in the South watching the same videos as middle-aged folks in New England?
Now with the YouTube Trends Map (youtube.com/trendsmap), you can see today’s most popular videos in major markets across the U.S. You can also see what’s popular with women or men, as well as by different age groups. The Trends Map is the result of all the great feedback you’ve given us from the Trends Dashboard, as we keep working to help you find great videos and channels on YouTube. For now, the Trends Map is only available for the U.S., but stay tuned for updates.
Check out the Trends Map FAQ for any questions, and happy trend-tracking! -- Kevin Allocca. Trends Map. YouTube's Big Transition: Moving From The Amateur to Professional Era of Online Video. Statistics show that we are watching fewer videos on YouTube.
However, we are watching longer videos and subsequently spending more time on the site. YouTube Is Looking For The Next Vlogging Star. YouTube is announcing a new program to nurture the next generation of video bloggers.
The Next Vlogger initiative is part of YouTube Next Creator — where, as the name implies, the site tries to find and mentor future YouTube stars. It already held similar programs for cooking and fitness, as well as nonprofits. Creative program manager Austin Lau says he’s looking for vloggers who have already “put in some time trying to make YouTube work” and built a following, but who aren’t quite top-tier stars. The winners will receive $5,000 worth of video equipment and $10,000 worth of promotion on YouTube and elsewhere. They’ll participate in educational workshops with Google+, and they’ll receive mentorship from “top vloggers” like Justine Ezarik, a.k.a. iJustine.
Ezarik tells me that she sees this as an extension of the mentorship that she’s already doing through her show Vlog University. YouTube Finds a Way Off Schools’ Banned List. Science and Technology News and Commentary: Aardvark Daily. 21 February 2012 The recording industry is whining long and hard about how piracy and file-sharing is crippling them.
They're losing billions of dollars every year because people keep "stealing" their intellectual property -- or so they tell us. As a result, they've convinced various governments around the world to act like a bunch of thugs and introduce incredible penalties for the most modest of crimes. Well it's about time the recording industry pulled its head in because they're trying to "steal" my intellectual property (and that of thousands of others) and by doing so, they're depriving *me* of revenues. What a bunch of hypocrites and crooks they've turned out to be!
YouTube could introduce a subscription service of its own — Online Video News. At the D:Dive Into Media conference Tuesday, YouTube CEO Salar Kamangar gave his views on how the video marketplace is evolving both online and off.
While much of the company’s efforts have been based on advertising — with some small portion of video-on-demand sales, Kamangar said his company could potentially create a service that could enable content providers to create their own subscription-based video offerings on the YouTube platform. In laying out the current marketplace, Kamangar estimated that about 20 percent of all video revenues — both online and off — come from sales or rentals, with 40 percent coming from subscriptions and the final 40 percent coming from advertising.
It’s his belief that the amount of ad spend will grow as a percentage compared to some of the other business models. YouTube's got a great new look, and you can try it NOW. YouTube has unveiled a gorgeous experimental new design which it’s called Cosmic Panda.
As you can see in the screenshot below, it looks gorgeous. To get yourself switched over to the new design click here. Although it hasn’t been officially announced, the experiment has been tweeted about by a couple of YouTubers (here and here). UPDATE: Official announcement here. Billed as “A New Experience for Videos, Playlists, and Channels,” Cosmic Panda offers features like comments that update without you needing to refresh the page, and a gorgeous, slick design that gives YouTube a much-needed refresh in the style department. The new video page presents videos against a dark background, making them a little easier on the eye, although the big display ad next to it kind of ruins the effect. The channel view is, quite frankly, gorgeous, with letterbox-style thumbnail previews: Yup, YouTube Counts Video Ads As Regular Views. Movie trailers are among the most popular videos on YouTube.
A typical movie trailer gets millions of views, but how many of those views are natural and who many are pushed as paid-for ads? Yes, movie trailers are all ads in a sense. But people seek them out just like any other 2-minute video. That is not what I am talking about. The same movie trailers are also promoted through various means and shown as prerolls before other videos or via paid links and those views can also count towards the total. This is not an isolated incident. Not all ads count towards a view, but many do: Promoted Videos, skippable TrueView ads, homepage ads or search ads that drive traffic to the video page.
I find this practice to be surprising, so I asked YouTube for an explanation. Nyan Cat [original] Is YouTube Killing Music Piracy? For years the top record label executives have been claiming that it's impossible to compete with free, but YouTube is proving them wrong.
With billions of views every month the major record labels are making millions by sharing their music for free. For many people YouTube takes away the incentive to 'pirate,' but at the same time it may also cannibalise legal music sales. The music industry has witnessed some dramatic changes in recent years, even when piracy is left out of the picture. In just a decade the Internet and the MP3 revolution have redefined people’s music consumption habits. We’ve previously documented how people moved from buying albums to buying singles. If we go back in time 5 or 6 years, people had only one option if they wanted to listen to their favorite artists online without paying for the pleasure.
Why YouTube Adopting Creative Commons Is a Big Deal Online Video News. YouTube's new Creative Commons remix feature in its video editor.