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Five years after Google's acquisition of YouTube there's no doubt it was a great move. At 4+ billion views a day, YouTube is the first global living room. And if you're looking for businesses with headroom, it doesn't hurt to be playing in the $500 billion tv ads+VOD+subscription market.
Are teens in the South watching the same videos as middle-aged folks in New England?
Statistics show that we are watching fewer videos on YouTube.
YouTube is announcing a new program to nurture the next generation of video bloggers. The Next Vlogger initiative is part of YouTube Next Creator — where, as the name implies, the site tries to find and mentor future YouTube stars. It already held similar programs for cooking and fitness, as well as nonprofits . Creative program manager Austin Lau says he’s looking for vloggers who have already “put in some time trying to make YouTube work” and built a following, but who aren’t quite top-tier stars.
Schools across the country commonly block access to YouTube, shielding students from the irresistible distractions of, say, the cat in a T-shirt playing a piano , or worse. So in December, Google started YouTube for Schools, offering schools the ability to pluck only the videos they want, scrubbed of all comments and linked only to other related educational videos. The program gives schools the ability to allow access to the YouTube EDU educational library, and to specific videos within its own network — while blocking the general site.
21 February 2012 The recording industry is whining long and hard about how piracy and file-sharing is crippling them. They're losing billions of dollars every year because people keep "stealing" their intellectual property -- or so they tell us. As a result, they've convinced various governments around the world to act like a bunch of thugs and introduce incredible penalties for the most modest of crimes. Well it's about time the recording industry pulled its head in because they're trying to "steal" my intellectual property (and that of thousands of others) and by doing so, they're depriving *me* of revenues.
YouTube has unveiled a gorgeous experimental new design which it’s called Cosmic Panda. As you can see in the screenshot below, it looks gorgeous. To get yourself switched over to the new design click here . Although it hasn’t been officially announced, the experiment has been tweeted about by a couple of YouTubers ( here and here ). UPDATE: Official announcement here . Billed as “A New Experience for Videos, Playlists, and Channels,” Cosmic Panda offers features like comments that update without you needing to refresh the page, and a gorgeous, slick design that gives YouTube a much-needed refresh in the style department.
Movie trailers are among the most popular videos on YouTube. A typical movie trailer gets millions of views, but how many of those views are natural and who many are pushed as paid-for ads? Yes, movie trailers are all ads in a sense. But people seek them out just like any other 2-minute video. That is not what I am talking about.
For years the top record label executives have been claiming that it’s impossible to compete with free, but YouTube is proving them wrong. With billions of views every month the major record labels are making millions by sharing their music for free. For many people YouTube takes away the incentive to ‘pirate,’ but at the same time it may also cannibalise legal music sales. The music industry has witnessed some dramatic changes in recent years, even when piracy is left out of the picture.
YouTube's Legal issues